Social Media Marketing is the way to the future of the busy digital landscape.
To level-up your crowdfunding social media game — your Indiegogo or Kickstarter social media strategy must deliver your information in a way that is immediately actionable.
More advanced users and pros may find this article the chock-a-block with tips and strategies… and it’s perfect for beginners and all those who need red-hot SMM know-how guide for their crowdfunding campaign and not only.
Without further ado…
Strap yourself in for some super-valuable marketing hacks and tactics to grow your social following — something the marketing gurus would do if they were in your shoes.
A basic social media strategy needs to start with goals.
You can start by setting the SMART goals, which align with your business current social performance and objectives.
This is a crucial stage where you need to make sure your goals actually lead to real business results.
Specific – make it clear what you want to achieve.
For example, say you want to increase your Instagram followers.
Measurable – now you want to measure your success so your goal has to be expressed in numbers.
Now you say that you want to increase the number of your Instagram followers by 2K
Achievable – well, set goals that require you to stretch, yet still within your reach to accomplish. If you know you’re going to scale your followers by 500 in the best-case scenario, set 2K as a goal to at least reach the golden 70% of it
Relevant – make sure to set goals that are relevant AND beneficial to your business objectives
Timely – deadlines keep everyone accountable and within the framework.
Now our goal looks like this: I want to increase my followers by 2K within 3 months.
If you develop your campaign’s ambitious goals to meet these requirements, then your crowdfunding social media plan will have a good chance of success.
Tip: have a thorough social media audit as a baseline before you proceed with the goals.
We have implemented all these above-mentioned goals in promoting one of our coolest projects Fuell and here are the results.
From June 25 to September 4th Fuell gained 2.3K new followers and experienced scaling brand awareness.
To understand whether your strategy is hitting the target or not, your crowdfunding social media marketing goals need the most relevant metrics to your objectives.
This is why this point comes right after social media goals.
Here are some key metrics you should measure during your Crowdfunding Social Media campaign:
For all the obvious reasons — defining and building your target audience to widen your reach through your seed audience is the next step.
Only the huge traffic coming to a crowdfunding platform like Kickstarter is not enough to build that baseline.
Without the right audience, you’ll have an inactive page — the nail in the coffin for your crowdfunding social media marketing campaign!
Thus, the ultimate task is to build a huge audience and continually engage with them throughout the pre-launch, launch and post-launch social media activities.
But for that, you need your perfect buyer.
And here’s how!
You can create your buyer persona answering the following questions:
Or you can use this tool by Hubspot if you need an organized platform for this.
If you already run a Facebook page you can use your Facebook Insights to explore the popular sex and age groups of your fans.
Here’s a screenshot from our Fuell campaign.
Briefly put: now when you know your target group of backers, it’s time to determine where they “waste time scrolling” when online — and that’s where you need to be, too.
Related: 4 Advanced Facebook Advertising Tips
With the limited crowdfunding campaign duration – it’s advisable not to waste time trying to understand where your audience out.
You should choose the platforms beforehand.
Here are the main steps to follow when choosing the right channel:
Now about the most popular social channels. Basically, here is all the info you need to know before making your choice:
Facebook – with its 1.32 billion daily active users, Facebook is the clear winner when it comes to crowdfunding. Test and target the interests of your target audience, engage them with Content Mix – pictures, videos, memes. Build a following by posting several times per week even before the launch of your campaign.
Twitter – with the reach of 500 million users, a wide audience for your campaign is guaranteed. You can easily find celebs and influential people in your niche to build enough credibility for your backers. Though engagement on Twitter is notorious with the right hashtags and joining the right groups can break the ice.
Linkedin – is a great way to reach your audience or even to potential investors only if you keep all-business-related and solid presence.
Instagram – could also be handy for your crowdfunding campaign if your campaign is related to lifestyle-ish products.
Youtube – additional videos take too much time — but consider this channel as a good opportunity, cause visual content is definitely a win.
Reddit – is an online powerhouse with its 82 billion page views per year! You can use this platform to engage with your audience but remember not to self-promote here.
Pinterest – never underestimate the power of vertical pictures of your invention. Make sure to connect the posts to your campaign page to grow the reach of your campaign. Developing a Pinterest following can turn into a huge asset during your crowdfunding campaigns.
Tip: In case your crowdfunding social media strategy includes many platforms – definitely use Buffer or Hootsuite Social Media management tools to synchronize your accounts and manage all the posts from one place.
Why you need a thorough social media competitive analysis?
So you see eye to eye with your competition!
But what are the ways to research the competition so you won’t miss anyone?
Creating a brand ID is what differentiates you in millions of other brands that are competing for customers’ attention.
This is pretty much what customers think about your company when they hear your name.
Your crowdfunding social media content strategy ought to be well-designed and intelligently monitored but never created blindly.
Yes, it has to be precise and to the point to help you achieve your business goals.
Here’s a vivid example from Fuell Fluid’s content strategy created with Coggle mind map creator.
Download the pic or bookmark this link.
After you’ve created the content you need to promote it… and what is the best way of promoting your content without spending money on it?
There are 30 hashtags per post limit on Instagram, and as Josh Fechter says: Use all of them!
If you use popular hashtags in your niche with engaging content… you can level up.
To find the best hashtags, use these tools:
Pro tip: Craft a unique hashtag for your crowdfunding social media campaign and share it on all platforms.
This is it…
Hope you’ve found the article useful enough to bookmark 🙂
Should you have any questions or suggestions, feel free to comment below.