How To Increase Instagram Engagement In 5 Steps

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Five Easy Steps to Get More Instagram Engagement


Five Easy Steps to Get More Instagram Engagement

Do you want your Instagram account to bring results such as skyrocketing engagement, new leads, and overall high brand performance? Absolutely!

You create branded content and find Instagram influencers to promote your account among thousands of daily active users. No wonder 90% of Instagram accounts follow at least one business, and 83% use this platform to discover new products. You must take advantage of its marketing potential.

The problem is that the competition is ridiculous on Instagram now. Engagement became the core metric in 2023, and we need to go the extra mile to discover how to increase Instagram engagement and come up with Instagram content that will hook users.

In this article, let’s reveal some actionable tricks for writing and optimizing Instagram content influencing engagement.

Article Summary:
  • Always start your Instagram post with a writing hook.
  • Share content providing users with positive emotions and motivations.
  • Post interactive content to encourage the audience to act.
  • Check and follow the latest trends on Instagram.
  • Structure your Instagram posts for better readability.
  • Tag influencers and other brands to engage a wider audience and build a community.

Start With a Hook. Always.

A hook is the first sentence of your Instagram caption, intriguing users and inviting them to keep reading.
As you know, Instagram shortens captions after 3-4 lines on mobile devices. That is why a hook is your only instrument – besides the visual content, to be sure – to create engaging Instagram posts and get your users to click.
Most marketers practice a traditional type of hook – a question. It’s the most popular method to increase Instagram engagement because of its inviting nature: Followers read a question and click “More” to find an answer. The trick here is to choose subjects that concern your followers’ needs or pain points.

Instagram Hook Engagement

The types of hooks for Instagram captions are many. Some of them come from journalism, blogging, and essay writing, but they work on Instagram too:

  • Start with a quote from influencers in your niche or representatives of your target audience. But make it clear whom you’re citing so followers can decide if they want to learn more: Use a photo of the quoted celeb or start a sentence with their names.
  • Write a joke if your brand voice allows it. Humor sparks interest, but only if your followers understand it. Situational humor works best here because we all get it, and it poses the least risk.
  • Surprise with a controversial statement. Annoying facts and statistics won’t engage followers, but you’ll hit the target if you share something that wows. Think of concepts relevant to your niche, which might cause a “What the heck?” response.
  • Use interesting words. Create yours or think about reshaping existing ones, whatever. The point is to throw users off their stride of scrolling the feed: Foundered on wrong spelling or unknown concepts, they’ll need to help understand what’s happening here.

Interactive Content

Why do you think interactive content rules on social media today? Users visit Instagram, Facebook, and other channels for conflicts and emotions, not your product or service. To get more engagement on Instagram, give them emotions and motivations.

Self-preservation Content

It’s about physical well-being: food, health, safe environment. Food and fitness blogs are all about it, engaging thousands of users with corresponding content.

Self-preservation Instagram Content

Sexual Content

It’s about attraction, people, adrenaline, chemistry, and transformation. Travel and fashion niches are among those satisfying this instinct on Instagram.

Instagram Sexual Content

Social Content

It’s about connection, social role, creativity, and action. That’s why interactive content rules: videos, quizzes, tests, contests, giveaways, etc. – all create the illusion of presence and satisfy the need for action, encouraging the audience to respond.Instagram Social Content

But with all this instinct mantra, remember your brand nature and tone of voice. Do your best to share Instagram content that would appeal to your followers’ nature but reflect your brand simultaneously. Authenticity is key.

But even if your Instagram profile is not about food, travel, or fashion, your content can still appeal to the above instincts. Just use corresponding words in captions:

  • Active verbs and motions words like “quick,” “simple,” “easy,” and others create the illusion of action
  • Tasty words like “yummy,” “rotten,” “juicy,” “sweet,” and so on
  • Lust power words like “naughty,” “passionate,” “sensual,” “tease,” “kiss,” “lick,” etc.

Text Images and Twitter Quotes

Both are among the top Instagram trends this year. They increase engagement on Instagram far better than traditional images and bring more Instagram likes and comments.

Why text images?

It’s a chance to communicate your marketing message on users’ Explore pages. While others post photos and videos that users need to click on if they want to learn more, a text image communicates everything immediately. The best content here is sticky notes, quotes on a wall, concise infographics, and so on. You can easily create infographics using an online design tool like Visme.

Instagram Text Image Engagement

Many Instagram influencers use this trend today. It looks authentic, bright, and engaging to click and respond to. Some brands go further and actively post Twitter quotes on their Instagram accounts. The reason is such content brings more traffic than other types of Instagram content.

You need to take a screenshot with a relevant quote from Twitter and publish it on Instagram with corresponding comments.

How to Increase Instagram Engagement

Visual Tricks in Captions

Little gimmicks such as funny emojis, tags, hidden hashtags, or spaces in captions for better readability can get more engagement on Instagram. Easy to implement, they help to hold users’ attention and lead them to your call to action.

Why emojis?

They give tone to a message, help to break up long captions for better readability, and direct users to take action. Posting a corresponding emoji at the end of your caption invites users to go to comments, check the link in your bio, visit your website, etc.

Emojis For Instagram Engagement

The trick here is to choose emojis that look natural to your brand voice and be consistent when using them. Also, set a limit: Too many emojis in one caption can confuse or frustrate your followers.

Besides emojis, you can use dots to separate paragraphs in Instagram captions. This trick hides all hashtags below the text, making captions look more appealing and easy to read. (Texts full of hashtags look messy, don’t they?)

Instagram Engagement Tips

Or, you can add all hashtags in the first comment after the caption.

Instagram Hashtags Engagement

To get the most out of hashtags on Instagram, choose the most popular yet relevant to your niche, consider short hashtags (those with less than 50k posts), and create branded hashtags that encourage the audience to use them and feel like a part of your community.

And remember to tag other Instagram followers, influencers, and your fellow brands! Such tagging can increase Instagram engagement, allowing your audience to discover new accounts and join the community of Instagrammers with the same interests and vision.

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Don’t Forget About CTAs

And last but not least, master the art of CTA writing in your captions on Instagram.
First, add a call to action to every Instagram post. Even if it’s not promotional, it must motivate or inspire users to do or think of something.
And second, structure your calls to action so people are confident about whether they want to yield to your advice. For that:

  • Start with an active verb but avoid friction words such as “buy,” “download,” “give,” “submit,” etc.
  • Use beneficial words that show users there’s something in there for them (“get,” “try,” learn,” “discover,” “build,” “shop,” etc.)
  • Make sure your CTA is easy to notice and determine. Start with a CAPS word, highlight it with emojis, and add symbols like numbers, arrows, question marks, etc.
  • Make it short and place it next to the image to increase engagement on Instagram.
  • Tease the audience and personalize your CTA for them to see you are doing that for them, not yourselfInstagram CTA Engagement

The most engaging Instagram posts and CTAs are those navigating users to profile bios for links and more information, encouraging them to share your content in their Insta stories, and asking them to tag friends or share their thoughts on the discussed topic in the comments.


A compelling Instagram caption is your best instrument to increase Instagram engagement. It hooks scrollers, and the more time they spend reading it, the better your post will rank with Instagram’s algorithms.

They can connect with their customers, market their products, and find new leads on social media.
However, it’s not enough to be active on social media. To increase social media marketing ROI, you need to have a solid strategy in your plan.

Consider optimizing your captions with actionable and persuasive content to influence user engagement on Instagram. With power words, catchy visual tricks, and elements of authenticity, you’ll win the battle for loyal followers and brand advocates.

And remember to analyze the results to increase Instagram engagement based on data. Analytics will help to understand what content and writing trick your audience welcomes and responds to and which ones would be better to ignore, no matter how trendy they are.


Lesley Vos

With 9+ years in marketing, Lesley specializes in sales copywriting. She's a regular contributor to many publications on business and digital marketing. You can find her works at Moz, Content Marketing Institute, CXL, and Word Stream.


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