Do you want your Instagram account to bring results such as skyrocketing engagement, new leads, and overall high brand performance? You betcha!
You create branded content and find Instagram influencers to promote your account among thousands of daily active users. No wonder—when 90% of Instagram accounts follow at least one business, and 83% use this platform to discover new products, you can’t miss its marketing potential.
The problem is that the competition is crazy on Instagram now. Engagement becomes the core metric in 2020, and we need to go the extra mile to discover how to increase Instagram engagement and come up with Instagram content that will hook users.
In this article, let’s reveal some actionable tricks for writing and optimizing Instagram content that influences engagement by far and get Instagram followers a bit faster.
A hook is the first sentence of your Instagram caption, intriguing users and inviting them to keep on reading.
As you know, Instagram shortens captions after 3-4 lines on mobile devices. That is why a hook is your only instrument—besides the visual content, to be sure—to create engaging Instagram posts and get your users to click.
And for that, you should know these fascinating statistics about mobile photography.
Most marketers practice a traditional type of hook—a question. It’s the most popular method to increase Instagram engagement because of its inviting nature: Followers read a question and click “More” to find an answer. The trick here is to choose subjects that concern your followers’ needs or pain points.
Why do you think interactive content rules on social media today? Users come to Instagram, Facebook, and other channels for conflicts and emotions, not your product or service. To get more engagement on Instagram, please give them emotions and motivations: Share content that appeals to human’s three basic instincts:
It’s about physical wellbeing: food, health, safe environment. Food and fitness blogs are all about it, engaging thousands of users with corresponding content.
It’s about attraction, people, adrenaline, chemistry, and transformation. Travel and fashion niches are among those satisfying this instinct on Instagram.
It’s about connection, social role, creativity, and action. That’s why interactive content rules: videos, quizzes, tests, contests, giveaways, etc. — all create the illusion of presence and satisfy the need for action, encouraging the audience to respond.
But with all this instinct mantra, remember your brand nature and tone of voice. Do your best to share Instagram content that would appeal to your followers’ nature but reflect your brand at the same time. Authenticity is key.
But even if your Instagram profile is not about food, travel, or fashion, you still can appeal to the above instincts with your content. Just use corresponding words in captions:
Both are among the top Instagram trends this year. They increase engagement on Instagram far better than traditional images and bring more Instagram likes and comments.
Why text images?
It’s a chance to communicate your marketing message on users’ Explore pages. While others post photos and videos that users need to click if they want to learn more, a text image communicates everything right away. Content that works best here is sticky notes, quotes on a wall, concise infographics, and so on. You can easily create infographics using an online design tool like Visme.
Many Instagram influencers use this trend today. It looks authentic, bright, and engaging to click and respond.
Some brands go further and actively post Twitter quotes on their Instagram accounts. Reason: such content brings more traffic (actually, it can double your traffic) than other types of Instagram content.
What you need to do is take a screenshot with a relevant quote from Twitter and publish it on Instagram with corresponding comments.
Little gimmicks such as funny emojis, tags, hidden hashtags, or spaces in captions for better readability can get more engagement on Instagram. Easy to implement, they help to hold users’ attention and lead them to your call to action.
They give tone to a message, help to break up long captions for better readability, and direct users to take action. When you post a corresponding emoji at the end of your caption, it invites users to go to comments, or check your link in bio, or visit your website, etc.
The trick here is to choose emojis that look natural to your brand voice and be consistent when using them. Also, make sure to set a limit: Too many emojis in one caption can confuse or even frustrate your followers.
Besides emojis, you can use dots to separate paragraphs in Instagram captions. This trick also works for hiding all hashtags below the text, which makes captions look more appealing and easy to read. (Texts full of hashtags look messy, don’t you agree?)
Or, you can add all hashtags in the first comment after the caption.
To get the most out of hashtags on Instagram, choose the most popular yet relevant to your niche, consider short hashtags (those with less than 50k posts), and create branded hashtags that encourage the audience to use them and feel like a part of your community.
And remember to tag other Instagram followers, influencers, and your fellow brands! Such tagging can really increase Instagram engagement, allowing your audience to discover new accounts and join the community of Instagrammers with the same interests and vision.
And last but not least, master the art of CTA writing in your captions on Instagram.
First, make sure to add a call to action to every Instagram post. Even if it’s not promotional, it needs to motivate users or inspire them to do something or think of something.
And second, structure your calls to action so people have no doubts whether they want to yield to your advice. For that:
The most engaging Instagram posts and CTAs are those navigating users to profile bios for links and more information, encouraging them to share your content in their Insta stories, and asking them to tag friends or share their thoughts on the discussed topic in the comments.
A compelling Instagram caption is your best instrument to increase Instagram engagement. It hooks scrollers, and the more time they spend reading it, the better your post will rank with Instagram’s algorithms.
Social media is where they can connect with their customers, market their products, and also find new leads.
However, it’s not enough to be active on social media.
If you want to increase social media marketing ROI, you need to have a solid strategy in your plan.
To influence user engagement on Instagram, consider optimizing your captions with actionable and persuasive content. With power words, catchy visual tricks, and elements of authenticity, you’ll win the battle for loyal followers and brand advocates.
And remember to analyze the results to increase Instagram engagement based on data. Analytics will help to understand what content and writing tricks your audience welcomes and responds to, and which ones would be better to ignore, no matter how trendy they are.