If you run an online pet store, your marketing strategy significantly affects your success. Everybody wants to bring in more sales, but how can you get it done? You can get a significant amount of traction with just a couple of tricks. Our pet shop ecommerce tips can help.
From SEO optimization and email marketing to social media marketing and A/B testing, you can grow your pet store online quickly and effectively.
We have compiled a list of actionable tips to help you grow your dog ecommerce store, so grab your pen and paper and let’s talk about it.
Keep reading through, and we’ll tell you why taking your pet shop online has tons of benefits, how you can promote it, and how you can bring in more sales than ever before.
Before we get to our special pet shop ecommerce tips, let us tell you why taking your pet store online is a win-win decision. So, here are the main benefits of having an online pet store.
Marketing an online store is much easier than promoting a physical shop. You eliminate any limitations that may stop people from visiting your store, including location, mobility issues, and timing problems.
With an online pet store, you can reach more people, shorten your sales funnel, and utilize promotion channels that otherwise wouldn’t be available.
Your pet ecommerce shop keeps running even when you’re asleep. That means that people can make purchases at any time of day, regardless of whether your physical store is open.
It gives you even more opportunities to get sales from customers too busy to visit your physical store. All in all, you need an online store to take advantage of many sales opportunities.
With an ecommerce pet store, you eliminate expenses like rent, utilities, and other overheads. You also won’t have to pay for salespeople, and you’ll be able to maintain a fully-functioning store with fewer fixed costs.
Controlling the experience your customers get through an online store is more manageable. You’ll be able to deliver a smooth user journey with no hassle.
Your customers can easily navigate your products, get detailed information about them, and read customer reviews to increase trust.
Now that we’ve convinced you to take your pet store online, let’s talk about what to do in terms of promotion and marketing after it’s live.
As you already may know, running an ecommerce pet store is cost-effective. It is also the case for its promotion.
While bringing in online sales may seem challenging, the reality of the situation is different. With just a bit of learning, you can develop marketing skills that’ll drive sales to your ecommerce platform reasonably quickly.
Let’s dive in and talk about our quick and easy pet shop ecommerce tips. From influencer marketing and SEO to customer service and digital ads, here’s how you can double your sales in months if not weeks.
Kicking off our list of pet shop ecommerce tips, one of the best things you can do for your online store is SEO. Optimizing your website for search engines has countless benefits. Although it can take a bit of work and creativity, you’ll also reap many advantages.
SEO turns your website into a 24/7 engine of online promotions. Having your website appear on the first page of Google queries can bring in tons of traffic from relevant audiences. Then, it’ll be up to your website to convert them into customers.
How to do SEO for an online pet store:
SEO consists of 3 pillars – on-site SEO, off-site SEO, and technical SEO. Here are some easy steps you can take to optimize your pet store for search engines:
Discounts and promotions are great tools for just about any online business to encourage sales. We’ve included it in our pet shop ecommerce tips as a key driver of traffic and an excellent tool for inbound marketing.
Whether you’re looking to attract new customers, bring in repeat orders from loyal customers, clear out your inventory, or boost your sales, offering a discount can go a long way.
Take your pet ecommerce marketing to the next level with headlines like:
Next up on our list of effective pet shop ecommerce tips – take awesome pictures of your products. We live in a highly visual age, so featuring aesthetic images of your products on your website can make or break a sale.
Pro tip: Pictures of happy pets can go a long way for your brand.
With our 4th pet shop ecommerce tip, we highly urge you to dive into A/B testing your website. It is an excellent way to optimize your conversion rates and get the best possible results from your store.
Tools you can use: Google Optimize
From product pictures and headlines to button placements and colors, A/B testing can allow you to find the ideal features for your website which bring in the highest conversions.
If you’re running a Shopify pet store, you might want to consider utilizing email marketing for your brand’s promotion. It’s one of the highest-converting marketing tactics, so that we couldn’t skip on our list of pet shop ecommerce tips.
Build your email list, send them well-timed and relevant email content, and you’ll see your conversions increase. It’s also a great idea to use email marketing for recovering abandoned carts and bringing in sales that needed just a bit more of a push.
Here are some potential headlines for your next email campaign:
Having a social media presence for a pet store is a must for just about any brand. It especially does wonders for online pet store marketing due to the virality of pet content online. Consider using platforms like Facebook, Instagram, Pinterest, and TikTok.
Since we want to make this list of pet shop ecommerce tips as practical as possible, here are some types of social media posts you can do:
It’s no secret that influencer marketing is booming. To take your pet business marketing to another level, we recommend finding pet micro-influencers (up to 50k followers) who have a high engagement rate and posting an Instagram collaboration post.
The main things you’ll need to consider when choosing influencers to work with are:
Whether you ask influencers to share stories, reels, or posts on their Instagram pages about your product, it’ll all bring a significant result.
Don’t forget to ask for insights after the collaboration is complete to calculate your ROI. If it worked well, you might want to consider working with the same influencers again.
Delighting your customers can go a very long way. Not only does it promote loyalty, but it also increases your potential for “word-of-mouth” marketing. It means that if you impress a customer, they will likely tell their friends about your brand.
Remember that bringing in a new customer can cost 5x more than retaining an existing one. You should focus more on keeping your current customers happy before you start working on bringing in new ones.
Another benefit of delivering stellar customer service is the potential for online reviews. If you’ve served a customer well, they’ll likely leave good feedback about your brand.
Considering your reputation and trustworthiness are critical factors for online success, this is worth investing in.
Retargeting ads are one of the most effective pet store marketing strategies. They allow you to target the people who have previously visited your website but didn’t convert yet. These users have already passed through the awareness stage of your sales funnel, and these ads can help them pass to the next step.
The benefits of retargeting are too many to count on one hand, but let’s discuss a couple of them.
Now that you know all about the benefits of retargeting ads, let’s move on to the last one of our pet shop ecommerce tips and wrap up this little walk we went on together.
Websites that don’t offer free shipping have higher cart abandonment rates than ones that do. In fact, 80% of online shoppers expect free shipping if they pass a certain threshold dollar amount for their order. And this is a win-win situation because the average order value for your online pet store will increase if you offer your customers this option.
With the last one of our pet shop ecommerce tips, we highly urge you to offer free shipping (if they order over a certain dollar amount). You won’t lose your competitive edge and will definitely get a positive return on it.
There you go! We’ve reached the end of our ten pet shop ecommerce tips, and we hope you learned some valuable lessons.
If you already have a physical pet store, we highly recommend taking it online. You can get tons of benefits, and there will be many ways to promote it cost-effectively.
From social media marketing and free shipping to customer service and high-quality photoshoots, there are so many steps you can take to level up your online pet store’s marketing strategy. Refer to our pet shop ecommerce tips above, and good luck on your journey.