Know-How Time for Facebook Major Updates and Tools to Disclose

57 Secrets of Crowdfunding

This guide unveils everything you need to know about successful crowdfunding

  • Get Traffic
  • Create a Compelling Campaign
  • Raise Money to Make Your Exceptional Idea a Reality!
Get Free Book

Know How: Time for Facebook and IG Major Updates and Tools to Disclose

15.08.2019

There’s ambiguity about which “strategies” predict success and real results.

Know how weekly digest has A players, marketing gurus behind the scenes hustling, generating ideas to get the stuff done.

For You, the ninja player – here’s the top tested and proved tools, social updates and hacks of the week.

 

Social Platforms

1. Facebook Messanger major updates coming… TODAY! Goodbye, Share Button

Facebook periodically updates the data-heavy and rarely used features of Messanger app for the sake of lighter, better and simpler Messanger experience.

This time, they had a clever idea to remove the “Share” Button for good.

“Share buttons will no longer appear on cards, lists, and other media after August 15th, 2019.” – Manychat

This reflects the following changes in your Messanger bot flows:

  • People can use the “Forward” button, which is more practical and hassle-free.
  • “Share” CTA is still eligible to use but you might want to point to the “Forward” button
  • You can use the arrow to point out to the button from inside an image.
    Tip: Test to make sure the arrow lands towards the button.

This is all great…
But, another update…

 

2. New dashboard for Instagram is integrated into Facebook Creator Studio

Creator Studio is a globally powerful tool to help creators manage their pages and better understand their content performance.

So!
Facebook’s Creator Studio incorporated an Instagram dashboard!

Meaning you can post content, carousels… and IGTV (no other tool except the mobile IG allows this) from a computer! (While we all love Instagram, nobody likes to trach the data on the phone)

What does this mean for marketers?

  • Instagram section in Creator Studio lets you manage all the posts from one dashboard
  • Access all your posts – videos, photos, carousels, stories and even IGTV (hallelujah) from the Content Library
  • The dashboard gives you deeper insights into your data – want’s working and what’s not
  • Added Bonus: its a single entry point for reporting and comparing both Facebook and Instagram data on the go!

But before all these, make sure to link your Business or Creator Instagram account to Creator Studio first.

But remember that by integrating Instagram, you won’t get any additional insights than understanding the most active time of your audience, how they engage with your content or analytics on the reach and total impression.

Speaking of Instagram… one MORE cool feature for Instagram.

 

3. You can now add more than 5 business accounts through multiple login

Did you know that you can connect up to 25 accounts to your Instagram mobile app?

Here’s how:

  1. Go to your profile, then tap menu.
  2. Tap Settings.
  3. Click multiple account Login.
  4. Login in with the other business accounts

You can connect up to 5 accounts, yet multiple accounts, store the accounts, making the content management a breeze.

 

4.Linkedin anonymous browsing

Ever wished to browse other people’s Linkedin profile anonymously?

There are 3 ways to set profile viewing options.

  • Your name and headline
  • Private profile characteristics
  • Private or anonymous mode

Basic Linkedin accounts:
If you have the free Linkedin account, and choose “private mode” viewing option, Linkedin won’t let you see who’s viewed your profile either.

Premium Linkedin accounts:
With Premium account, however, you can browse in private mode yet still see the list of people who viewed your profile in the last 90 days.

But Linkedlin respects the anonymous mode, so those with Premium account still can’t view the names of private mode viewers.

This is a very useful tool if you are:

  • just beginning to find your way on LinkedIn
  • researching other people’s profiles to help write yours
  • researching potential clients, employers, sales leads or business partners

To change your browsing mode:

  1. Click the Me icon.
  2. Select Settings & Privacy from the menu.
  3. Click the Privacy tab at the top of the page.
  4. Find How others see your LinkedIn activity section.
  5. Click Change next to Profile viewing options.
  6. Select the mode you’d like to browse in.

tcf-know-how-p5-linkedin-private-browsing

Ads

 

5. Microsoft or Bing Ads magic

Just like Google Ads or Adwords – Bing Ads (Microsoft Ads) is a contextual advertising tool to find a target audience and acquire qualitative traffic with conversions.

Microsoft owns Bing, Yahoo and AOL – so advertising here has epic benefit: your ad is seen on all three.

More to the point now:

Did you know that the official search platform for Siri is Bing?

Utilizing Bing ads in keyword-heavy question-like ads will give you a leg up from your potential competitors.

Nonetheless the huge volume of the Google network, we can try the search platform which is twice cheaper and has to some products – additional search volume.

No brainer to try, right?

 

6. Google Gallery ads

Speaking of Google Ads – lately, Google enabled pictures inside the search results.
Its an Ad with swipeable carousel images, which users can click, expand into a vertical view to swipe through.

tcf-know-how-p5-Google-Gallery-Ads

With the help of Google’s new mobile search ad format, you can upload from 4 to 8 Images with individual 70 ch. descriptions or taglines and up to 3 different headlines for testing.

These 3 headlines leave you room for testing keyword combinations, different value propositions and CTAs.

 

Tools

 

7.OCam – Screen recorder

oCam is a free OhSoft product, tool for capturing and video recording a computer screen, taking screenshots. Even supports GIF recording.

oCam breaks the mold by offering a flawless recording free software – has a straightforward control panel and, in addition, is a lightweight program.

Consists of a main screen and a green-bordered capture area, it only captures onscreen images, videos, and audio.

The program is 100% free and supports most popular audio and video codecs.

 

8. Compressor.io – compress and optimize images

Compressor.io is a Saas tool to help marketers shrink files with minimal quality loss.
Lossless compression supports JPG and PNG formats, You can compress GIF and SVGs as well.

tcf-know-how-p5-Compressor.io

The tool also optimizes the images for your website to help decrease the load time dramatically. Unfortunately, the tool doesn’t have bulk upload feature, you have to upload the one image at a time.

 

9. Sort Range Plus to help sort spreadsheet with color or… font

When working with a huge database in google sheets. You often have cells in different colors or fonts to segment and easily navigate through your data.

tcf-know-how-p5-Sort-Range-Plus

What if i tell you, there is a tool – Sort Range Plus to extend Google Sheets’s built-in Sort Range tool.
It adds the ability to sort rows based on cell background color and text color or even font, not just by cell value.

 

10. open-startups.xyz

Open-startups is a movement initiated by Buffer, where startup companies operate in the open and publicly share their statistics, metrics such as revenue, users, and traffic.

tcf-know-how-p5-open-startups.xyz

Companies turn into success stories and you and I can openly view and “be a part of that growth”.

 

Hacks

 

11. HARO paid keywords

Help a reporter out – HARO is a great platform to find sources and journalists for stories quickly.
You receive three e-mails per day from your pre-set interests.

To get notified with the right and targetted keywords, HARO offers three different plans based on your intentions and budgets.

 

This is the wrap up for today, see you in a week!

Aleta Serobyan

Aleta Serobyan

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


Know-how Toolkit Digest: FB pixel to Outreach strategy

15.08.2019
Read Article