Some clients pay us over $1,000,000 to run their multi-million-dollar crowdfunding campaigns. For the first time ever, we’re pulling back the curtains and showing you how we do it.
Researching Kickstarter or Indiegogo before your crowdfunding campaign launch will have crucial importance on your success. It can make or break your assumptions, give you great data on competitors and their strategies, reveal what traffic sources work well and what don’t, create your target customer’s avatar etc.
I will concentrate on how to research your competitors, journalists and target audience in other articles and videos, and in here I want to show you a little hack on how to research Kickstarter on your competitors’ traffic sources and evaluate their conversion rate to see if there’s a good fit for your campaign or not. Here’s how to do it:
To start the research, go to Kickstarter, find a competitor project and hit “Share”
From the opened options select “Embed”
Copy the Kickstarter short link, as it’s shown in the photo below
Paste the Kickstarter short link in a browser and add a plus sign at the end. Hit Enter
The link will open a statistics page, where you can see the top three links and countries where the traffic came from
Let’s head to Kickstarter and select the “Community” section, just below the main video
From the photo below we can see that this project got 51 backers from South Korea
An outstanding share! I’ve just forwarded this
onto a coworker who was conducting a little research on this.
And he in fact bought me dinner because I stumbled upon it
for him… lol. So let me reword this…. Thank YOU for
the meal!! But yeah, thanks for spending some time to talk about this issue here
on your blog.
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