Email Marketing Best Practices That Actually Work

57 Secrets of Crowdfunding

This guide unveils everything you need to know about successful crowdfunding

  • Get Traffic
  • Create a Compelling Campaign
  • Raise Money to Make Your Exceptional Idea a Reality!
Get Free Book

Email Marketing Best Practices That Actually Work

03.11.2020

Email marketing remains the principal lead generation channel for most of the marketers around the world. Beyond its whopping return of 4,400% on average, emails are a great way to approach your leads with a personalized and engaging message and cultivate meaningful relationships that extend far past just the transactions.

But to achieve it there should be at least some interaction involved. Instead, what we see time and time again is marketers sending meticulously crafted emails with almost no responses back.

And think about it…

With our eyes skewed toward interactive social media content, how can lousy walls of text even spark interaction?

Besides learning how to design AMP-powered dynamic emails, learn how to set up a custom auto-reply in Gmail and how to use many other tools.

Check out these email marketing best practices to level up your marketing game.

Any.do Extension

Sometimes it can be overwhelming to deal with many tasks and responsibilities.

Here’s where Any.do steps in!

It’s a cloud-based task management solution, which at first compared to alternatives (for example Todoist) can be intimidating — but I assure you it works extremely well.

It is very simple, yet feature-rich.

The extension has a timeline where you can add, mark as done or delete tasks and notes.

When you open the traditional gmail inbox interface, some Any.do bonus sprinkles in, such as the Remind me button.

Set a reminder with the day and time, and the tool will notify you to follow up that email, or contact a specific person.

The mobile app is where the focus advantage is!

There is a focus button, which takes you to Kanban timer.

You work on your task for minutes and then take a minute break. Then start again.

Aeroleads.com

One of the most sought after Email finder and verifier tools in the market. It not just aids in getting emails but also super speeds the lead generation process by many folds. One can get verified email addresses of various decision-makers of all the companies from their sites as well as LinkedIn.

The tool provides up to 15 different data points, such as address, contact number, full name, job title, email address, etc.

AeroLeads can be integrated with Mailchimp, Zapier, Zoho and other email marketing tools for effective communication.

To begin with, even the Free Trial is available along with the Chrome Extension for new users.

aeroleads-working-ss

 

Mailgun.com

Mailgun.com is a powerful email automation tool trusted by 10k webs and application developers to conduct thorough email campaign analysis, send, receive and track emails effortlessly.

The power of Mailgun comes in its wide array of use cases.

With its powerful email API, PHP, Ruby, Python, C# and Java developers can spend more time building awesome webs rather than fighting email servers.

It provides you with a way to send an email when the server you are on does not support SMTP or where outbound SMTP is restricted since the plug-in uses the Mailgun HTTP API for sending email by default.

Meaning it is integrated with a local postfix service, sends email through SMTP while integrated programmatically with your existing cloud application.

Mailgun, when properly configured, can deliver emails from a blogging software content management system (CMS) such as WordPress, integrate with bug tracking software or any open source software needing to send emails. Mailgun can also be used to handle incoming email.

AMP-Powered Emails About To Shake Up Email Marketing

So far, email has been primarily static. People couldn’t do much other than to read, watch, and click through. But with AMP for email, there now opens up so much space for dynamic and personalized content to enrich your customers’ email experiences.

Google introduced AMP (Accelerated Mobile Pages) back in 2015 to cut the load time on mobile and deliver lightning-fast pages to all its users. Ever since AMP has been picking up steam at an incredible speed.

Recently, it unfolded a series of diverse elements to enliven the monotonous email overlay with some eye-popping and interactive features. One is the AMP-form element, allowing you to embed forms that can be completed right from within the email. Another is the amp-accordion element that facilitates the showing or hiding of different sections in the email. And there are dozens more!

Pinterest, Booking.com, and Doodle have been among the early adopters of AMP-powered emails. In the words of Antony Melone, the Senior Product Owner Direct Marketing at Booking.com: “It’s the biggest thing happening to email since the creation of email”.

And it really seems like one.

But tapping into AMP’s game-changing potential can be challenging.

One obstacle you’d likely encounter is its non-versatility—not every email client supports AMP yet. But most of the popular ones, including Outlook, Gmail (no surprise!), and mail.ru already do.

To create the most dynamic AMP-powered emails with little effort, you can use Stripo.email. This AMP email builder is home to some stunningly-designed email templates with all the diverse AMP formats and integrations with multiple email marketing platforms.

Source: stripo.email

Now is the time. Jump onto the wave of this disruptive email marketing funnel trend before it becomes the new norm.

Turn Trade Show Participants Into Partners With Phantom Buster

We usually walk out so inspired by the boldest innovations at trade shows, that the only idea buzzing in our mind is to build partnerships with the most promising creators—in no time.

But then we watch that “no time” swiftly grow into days, then weeks—all because of the infuriating manual routine it takes to scrape participants’ contacts from exhibitors’ lists.

And it would have still been the case should this handy automation from Phantom Buster hadn’t found its way to my inbox.

This time they developed a new set of automations to scrape the email addresses, phone numbers, and other contact data of all the companies listed in the trade show’s directories.

The challenge is that this information can be displayed in a number of ways—sometimes simple and often convoluted. And each respective arrangement will determine the set of automations you need to use to access the data. Let’s look into the 3 most likely cases.

Case 1: The directory displays an index of all exhibitors on one single page.

This is the ideal scenario where we have the list of all the exhibitors gathered on a single page. Upon a mere click on the company name, you’ll see a full-page displaying the phone and email of each company.

Strategy:

  1. Open a Data Scraping Crawler on the index page (on the left side) to extract every link there.
  2. Choose the data you want to scrape (i.e. Emails, Phone numbers, LinkedIn profiles).

Know How TCF

3. Set the depth to “1” so that it visits all the pages and elicits the requested info. Phantombuster denotes the starting page as level 0. All the pages linked from it are level 1. All the pages linked from level 1 are level 2, etc.

Know How TCF

In just a matter of seconds, it will migrate all the extracted data and neatly lay it out in a spreadsheet with a timestamp next to each result.

Know How TCF

Case 2: The trade show website displays all results over multiple pages

Lots of exhibitions have 1000s of participants. And the common way to show this large volume of results is to divide them up over multiple pages.

Strategy: Forge URLs, precisely dubbed the scary-but-for-real-it’s-not-that-scary mechanism by Phantom Buster itself.

  1. Copy the URL of one page. It can be by page:exhibition.com/exhibitors/page-1 or any variation of this.
  2. Paste that URL in a Google Spreadsheet.
  3. And generate all the pages’ URLs just as follows.

Easy as 1, 2, 3!

Case 3: The results are displayed on a page with an infinite scroll

In this case, as you’ve guessed, you can hardly see more than just a few results before you have to scroll down again. And again. And more.

Strategy:

  1. In this case, we’ll first scroll down to the bottom of the page to capture all the links on the page. This might take a while, but keep in mind you have to do it just once.
  2. We’ll then use the Link Klipper browser extension which will extract all the links to a spreadsheet.

link Klipper

Know How TCF

  1. You’ll then need to clean the spreadsheet and give it as an input to the Data Scraping Crawler, following the remainder of the steps described in Case.

There are a few more cases and strategies to hack around them detailed in Phantom Buster’s blogpost. But these 3 are the most likely cases you’ll encounter in your search.

Use these seamless automation sequences and build ties with trade show participants in no time.

This time in all seriousness.

Respona.com

Respona is an all-in-one link building and blogger outreach platform. Since outreach is such an important part of any marketing strategy, it is important to streamline the process.

Respona

The platform centralizes the entire outreach process from start to finish. Find opportunities, create automated email sequences, find contact information, and personalize campaigns all under one roof.

By combining all the steps of the process into one platform, Respona replaces the need of having multiple paid tools when you just need one. With an automated content scraper and database of over 400 million contacts, endless opportunities are waiting to be found!

Cloud HQ’s Meeting Scheduler

Scheduling calls with clients, partners, potential leads is an imperative part of communication for any sales and partnership specialist.

Of course, the all-round Calendly and its handy extension come to the rescue more often than not, but recently I’ve caught myself needing something… more.

More personalization, more fun, more warmth, more user-friendliness.

That’s where Cloud HQ’s new Meeting Scheduler for Gmail came into the game. The extension takes literally seconds to install and get running. After you download it from the Chrome web store, you don’t even need to go anywhere else other than your inbox.

Cloud HQ Meeting Scheduler

The extension automatically connects with your Google calendar, so all you have to do from then on is click the tiny calendar button when you compose a new message.

A mini window will pop up showing you a range of dates and times to fill out according to your schedule, where you can integrate a different calendar as well. This will also automatically create a Google Hangouts link or you can add your Zoom or Skype in the description box below.

Whatever suits your fancy.

Cloud HQ Meeting Scheduler

Many other tools are capable of doing the same, you may say. So why go with this one over the rest?

Because the meeting scheduler lets you insert the meeting invitation link as a button right in your email text. Don’t tell me you’re not tempted to click any button you see in your messages. It’s way more than a simple hyperlink!

You can also add a personalized CTA if you feel like it.

Cloud HQ Meeting Scheduler

And to add sauce to the mix, it also lets you throw in a funny nice thematic gif, which may even crack a smile in your recipient before they push the button.

Cloud HQ Meeting Scheduler

Overall, there are only a few seconds between installing the tool and starting to use it, but those few seconds have been game-changing in organizing my everyday workflow.

Woodpecker.co – Cold emailing & automation

Woodpecker.co is a cold email and outreach tool, which allows follow-up automation the best there is.

You can use this tool to schedule both pitches and the follow-ups with the optimal follow-up email frequency.

Once there is a reply from the recipient, the follow-ups are automatically stopped.

The features are the followings:

  1. Reply detection: the tool also detects replies from a different address, forwards and autoresponders.
  2. Cold e-mail personalization allows to contact with unlimited number of subscribers with a customized cold email
  3. Open and clicks tracking feature shows who and when opened the email
  4. Teamwork security, due to the shared database, it prevents both you and your team sending the same email to the very same subscriber

Followupthen: A Simple Way to Remember Important Follow Ups

I am quite confident that almost everyone in digital marketing is familiar with this situation. When a partner, journalist, influencer or simply a customer asks to follow up with them after a certain period of time because of being busy, overloaded or overscheduled.

But you end up forgetting.

Followupthen is a simple yet genius tool to remind you of important follow-ups. And the magic thing is that you put a reminder right from your reply window.

This is how it works exactly:

When someone asks you to follow up with him in X days/weeks/month, all you need to do is forward the email to [email protected] Examples include [email protected] , [email protected], and [email protected]

Followupthen

Once the time mentioned in your email has elapsed, you’ll receive a reply email from Followupthen saying it’s time to follow up with the person in the email.

Wait, but you don’t have to remember all these emails.

There’s a little trick you can do to have about 20 drafts in your email contacts. Send a test message to [email protected] and you’ll get a reply with about 20 emails in CC. Click “Reply all” and as you send the next test reply, all the emails will automatically appear in your contact list.

It may sound like a lot of steps. But it ensures timely follow ups and precious partnerships with 0 stress.

Change The Subject Line of Your Follow-up Email To Bolster Response Rate

“Everyday I’m hustlin’” may sound cliche to many, but it captures the nature of any partnership efforts.

The truth is not everyone—indeed very few—are going to reply to your email. More often than not, it will take you the third, the fourth, sometimes even the fifth follow-up before you hear back from your prospects—which in many cases is a disappointing no.

But you can’t just leave the success of your outreach campaign to chance. What you can do instead, is to understand how your prospects react to your emails, analyze the reasons behind and make changes to harness better results.

Every time I send a partnership offer via email, I always track it to see what fraction of my prospects opened my email.

If the number is small, it can usually be explained by two reasons—either the email landed in their Spam folders or your prospects weren’t appealed to open your email. Once you make sure all the spam-triggering words or elements (i.e. excessive hyperlinks and images) are eliminated, it’s time to think how to pique your prospect’s interest and boost your likelihood of getting a reply.

How about you change the subject of your followup?

This way your email will come as unfamiliar to you prospects, and if your new subject line, indeed, sounds more compelling, inspire them to click Open.

Since Gmail doesn’t have a native feature to edit the subject in reply messages, the extension Rename Email Subject by CloudHQ  comes in handy.

know how marketing tools tcf

Besides allowing you to edit the subject lines of the emails you send out, you can also change the subject lines of the emails you receive—a handy feature to include a note or a reminder to organize your inbox.

Test this new subject line tactic and see how it goes. If you see a spike in the open rate with almost no responses back, maybe consider revisiting the content of your email to make sure it resonates with your prospects and offers them value.

Improve Your Email Subjects with this Formatted Subject Lines Extension

Are you looking for a way to make your emails stand out in someone’s inbox and bolster your response rate?

Formatted Subject Lines by Cloud HQ—much like its name entails—lets you repackage your  monotonous subject lines into an appealing style that catches the eye.

Once installed, you’ll see this magic paintbrush icon appear on the right-hand side of the subject bar.

Formatted Subject Lines Extension

With a mere tap, the paintbrush rolls out a list of different styles you can use to make your subject lines an artsy feat that will pearmete people’s minds and engage them to open them.

Bold, bold italics, underline, strikethrough… the choice is yours!

Want to get more creative? Interchange between different styles in one subject line. Just highlight any part of your subject line and format only that part. Then do it for other parts you’d like to change. Here is what your end result may look like.

Formatted Subject Lines Extension

With this little eye-popping tactic in action, you can be sure your emails won’t be gone unnoticed.

Now sit back and let the wave of responses come in.

Write A Compelling Preview Text to Boost Open Rates

Email communication is an important part of our everyday job.

As a recipient, sometimes I wish I could know more of what’s awaiting me in that email other than just the subject line. And as a sender, I wish I could catch the attention of my recipient with something more meaningful.

In almost every email inbox (be it Gmail, Yahoo, or others), you always have the sender’s name, the subject line and the preheader text that comes in a light grey-ish color right after the subject line.

The preheader text is automatically generated from the opening lines of your email, which is, according to the email etiquette, most likely a boring introduction, i.e. “Hey [sender’s name], I’m [recipient’s name] from the Crowdfunding Formula.

To me, it’s a space used wrong.

The recipients already see your name as the sender. And they’ll see your introduction, too, if you get them to open your email. So there is no point in wasting that precious preheader text space on a lousy email opening. Spend it on ensuring they actually open it.

But in Gmail, there is no option to select a compelling snippet of your email to go as your preheader text. So you may think you can’t really change it.  What you can do, however, is write your desired text at the beginning of your email and hide it. Here’s how.

Step 1.

First you’ll need to install this HTML editor for Gmail Chrome extension. It takes literally under 1 minute to get it running.

know how tcf

Step 2.

Hit the “Compose” button and start writing your email as you would normally do. After you’re done, click the “Edit as HTML” icon and a window will pop up displaying your email’s HTML code.

Don’t worry if it looks complicated. You don’t need to be a programmer to get this working!

know how tcf

 

Step 3.

In the HTML editor, go to the first line and copy and paste this piece of code below before your first line.

<div style=”display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;”>

Type your preheader text here.

</div>

Changing out the placeholder “Type your preferred preheader text here.” for your own preheader text.

know how tcf

What this code will do is hide your text from the main body of your email but still keep it there for Gmail to generate it as your preheader.

Step 4.

The preheader character count can vary based on the mail inbox, device, etc. But in the off chance your secret preheader is shorter than 90 characters, you’ll need to add something else to this mix.

To prevent your actual email body from sneaking into the preheader space after your hidden one, we’ll add some invisible characters.

Copy and paste this code into the HTML editor after the hidden preheader and before your actual email body.

<div style=”display: none; max-height: 0px; overflow: hidden;”>

&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;</div>

know how tcf

Step 5.

Now that you have everything set, just hit the “save and close” button on the HTML editor and send your email as if you hadn’t just used this genius hack.

Here’s how it will appear in the recipient’s inbox.

know how tcf

 

Think of the preheader text as a chance to improve your open rate. Use it as a second subject line, a CTA, or include eye-catching information that will speak to your recipient’s needs.

Share Mail with Streak’s New Feature

With email acting as everybody’s main communication platform, you know the struggle of taking screenshots and sending them to your teammates to keep them in the loop. Or worse, forwarding the email which makes your thread look like a total mess.

Chances are you use the Chrome extension Streak to do bulk emailing and track your results.

It has recently rolled out a new feature called Streak Share which makes keeping your teammates in the loop a simple 2-step process. Once you open the email that you want to show your teammate, next to the Reply and Forward buttons you’ll see the Get Link button.

streak

When you click on it, Streak generates a link which you can use to send the email conversation to whoever you want.

What I absolutely love about this feature is that it updates the email thread in real time, so you don’t have to generate a new link every time you get a new email.

streak

And if you want to stop sharing, go back to the email, tap on the Get Link button and turn off the sharing feature. Simple as that.

streak

 

Create A Meeting Invite Right From Within Your Gmail

When setting up a call with journalists or organizing an event, Google Calendar always comes in handy. Not only does it help you stay afloat of your scheduled meetings, but it also serves as a timely reminder for your interlocutors too. And trust me, they do appreciate it!

Navigating through the seamless steps on Google Calendar has probably long been a no-brainer for you. But I suspect you knew about this smart little hack to cut to the chase right away.

Open an important email you need to arrange a call for and head to the three-dots menu in the top overlay. From the drop-down menu, choose “Create event”.

Know How TCF

This will redirect you to your Google Calendar, and the automation will have taken care of nearly everything for you!

The subject of your email thread has been set as your Meeting topic, and everyone involved in the correspondence has been invited by default. Needless to say, you are still free to tweak any of these.

One of the coolest things about this setup is that the last email in the thread will also be embedded in the invitation to make sure everyone is on the same page.

Pretty useful, don’t you think?

And you’re done!

Apply this clever reboot to your workflow and create a punchy meeting invite in just a fraction of a minute.

Know How TCF

 

Season Your Email Campaigns With 4 Juicy Tactics

Let’s kick off this week’s Know How with a quick debut of 4 forward-thinking tactics to cultivate a highly-invested subscriber base and encourage email campaign results that shoot through the roof.

Tip #1: Personalization is critical

“Dear customer” is not the same as “Dear Jack”.  Not by a long shot. For the sake of illustration, replace “Jack” with your name. Did you feel how this little twist hooked and reeled you in immediately?

Every person in your subscriber list is an individual and your email should sound like it’s talking to each one personally. And what a better way to accentuate your prospects’ individuality than address them with their names in the subject line or in the body text?

While subscribers’ names are mostly used in greetings, personalization shouldn’t be reserved only for this purpose. You can ask questions in your emails to trigger feedback loops or check back in with your prospects occasionally to regain their attention.

“What do you think of our new product, {{name}}?”. Or “You know what I mean, {{name}}”.

Just make sure these little additions naturally weave into the email narrative and don’t sound like awkward interruptions detouring readers from the context.

Despite being one of the last steps in email marketing, personalization should never be an afterthought.

In fact, you should consider it right from the onset of your lead generation activities, and while collecting subscribers’ email addresses, designate another box to add in their names too.

Surprisingly, many marketers avoid asking for subscribers’ names, thinking that this extra task will add unnecessary friction to the onboarding, and lower subscription rates.

Yes, multi-step processes do repel. But adding a first name hardly classifies as a huge commitment, does it?

What follows afterward, involves just a few twists in the email software to automate the laborious personalization and enjoying a six-fold surge in the conversion rates.

Tip #2: Send out birthday emails

Studies show that businesses that send personalized offers on their prospects’ birthdays reap 324% higher revenue from this single email than from the rest of their email campaigns.

So if birthday emails are still not part of your email marketing, time to jump on its bandwagon!

If you are worried about how to coerce your prospects into giving their birthday dates — don’t think too hard! Just send a short sweet email to your subscribers and ask them to fill in their birthday dates with a promise of a lovely surprise on their special day.

Beyond just the whopping sales, birthday emails go a long way in strengthening customer loyalty towards your brand and inspiring word-of-mouth. Because… who wouldn’t feel flattered after such a thoughtful gesture and likely share their riveting experience with friends and family?

 

Tip #3: Design with dark mode in mind

With top email service providers such as Gmail, Outlook, and Apple rolling out dark modes, inboxes worldwide are going dark. This means marketers should now keep their eyes peeled for some micro-optimizations to make sure every email in their campaign is equally accessible in light and dark modes alike.

This involves using images with a transparent background (i.e. png), and adding a white stroke around dark-colored texts to make them visible over the dark overlay.

Besides dark mode, dark-themed emails are trending too. They appear with a dark background despite a user enabling dark mode. Oculus and Apple are just two of the top-notch companies that have opted for dark-themed, sleek email designs to promote their offers.

If you are inspired by this new vertical, just take a moment to contemplate whether it is in line with your brand as this minimalist approach may not be relevant to every business.

Know How TCF

Know How TCF

Source: Really Good Emails

Tip #4: Engage your Indiegogo backers with a referral campaign

Whoever backs your campaign on Indiegogo, receives a generic Indiegogo email with the confirmation of their order. Following this, campaigners are hardly in direct touch with their backers besides the occasional updates.

One of the motifs why many startuppers choose crowdfunding is the tight-knit community of dedicated backers who offer authentic feedback and support to campaigners and become ambassadors to promote their product in their circle of friends.

Word-of-mouth marketing is not only the best way to promote your crowdfunding campaign and harness waves of sales, but also keeps your backers engaged.

And the tracking is sinfully easy.

The first option you can suggest is a bonus they can get while sharing their personal referral link from Indiegogo. This can be a discount or bonus they can redeem later to purchase your other products (if you plan to offer some, of course).

As a second option, you can share your Kickbooster link. And from every purchase logged via the link, they will earn a commission.

Just note that this referral strategy is not applicable to Kickstarter as you will be granted access to your backers’ emails only after the end of your campaign.

Choose the best option aligned with your preferences or come up with your own ideas!

And if you’d feel like you need some validation or expert opinion before you proceed, don’t hesitate to drop them in the comments section below. I’ll make sure to check them out and reply to you with my thoughts.

Combined Email Marketing

If you have already built an audience inside Facebook Messenger and you want to transfer your subscribers over to email, you can ask them to provide their relevant contact information. But nothing comes for free.

Offer these passionate subscribers an extra perk or discount that is fair and equal to the value of trust and support they give you implicitly when sharing their contact information.

Start by integrating your email marketing software with ManyChat (currently ManyChat supports native integration with MailChimp, ActiveCampaign and ConvertKit). You can also integrate your mailing software via Zapier or Integromat.

As soon as your automation is set up, send out a broadcast with your plans and shared benefits to your chatbot subscribers. They’ll provide you with their emails, which are automatically exported into your mailing software.

And if you’ve set it up right, they’ll instantly receive their discount!

Gmail calendar sync

Now Gmail allows you to see whether email owner is available to answer your emails for that specific period or is out of office at the moment. A great opportunity to save time instead of emailing someone and getting an auto-reply.

google calendar

Mark yourself as on leave on Google calendar and your colleagues will get a heads up before they click “the send the email” button.

A yellow banner will pop up above the send button to notify that the addressee is currently out of the office.

Available for G Suite users.

Notify Your Leads about Your Campaign Launch with Google Calendar Invites

Acting as a middle man between startups and subscribers, email marketing is immensely powerful in getting your leads to love your product. A pinch of creativity, witty text and appealing visuals—and each of the emails in a series becomes a little insight into your product.

And more importantly, a constant reminder that you’re out there. Perfect brand awareness.

If you’ve coined your formula for crafting compelling emails with a clear CTA—then a good fraction of your subscribers will now be on the lookout for the launch email to enjoy early-bird discounts before they are snatched up.

But here is the problem.

Sometimes your subscribers may never receive your emails for a handful of reasons—especially if they get marked as Spam or Promotions. This can leave hundreds if not thousands of your subscribers unnotified of the campaign launch. And many of these could be real potential backers.

So how do you make sure your subscribers know that your campaign is live and increase your chances of conversions?

With this great tactic I came up with.

Send out calendar invites to your subscribers with succinct information about the launch and a link to your campaign. Even better, take it one step further and create an event in your subscribers’ calendars without them even receiving an invite!

How? Here we go!

  1. In the infobox of your Google Calendar event put the necessary information about the launch (i.e. date and time of the launch, early-bird discount, clear call to action) and put the link to your campaign page.
  2. Simply call the event “{name of campaign} Indiegogo/Kickstarter Launch”.
  3. Set the event start time at least 2 hours after the real campaign launch time.
  4. Uncheck the box “People can see the list of invitees”.
  5. Save the event.

Google Calendar invites

  1. Now go to your subscribers’ list and filter out all the emails which are definitely within the G-Suite domain.
  2. Copy 199 emails at a time (Google Calendar allows 200 participants per event, so 199 and yourself gives 200)
  3. Go to Google Calendar and duplicate your existing event. In the duplicated event, paste the copied 199 emails to the invitees list.
  4. If Google Calendar automatically adds video conferencing to the event—turn it off.
  5. Now click “Save”.
  6. After clicking “Save” you will be asked to send out invites. Click “Don’t send”. You want to send invites only when the campaign is already live.

Google Calendar invites

  1. Now you will be asked if you want to send an invitation to external guests, just click “Yes”.

Google Calendar invites

  1. Repeat the steps 6-12 again until you are out of subscribers
  2. DONE!

Depending on your subscribers’ notification settings, they will receive a reminder 1 hour, 30 minutes, or 15 minutes before and one right when the event starts, i.e. campaign launch.

They’ll surely get surprised receiving an unexpected invitation in their inbox and will be tempted to click to see what it is about! Even better, when they check their calendars, they’ll see an important event they need to attend—your campaign launch!

Good luck in boosting your subscribers’ conversion rates!

Inserting GIFs in pitch emails to accomplish two things

Journalists are bombarded with a striking number of pitches each day. In this fierce competition for coverage, you really need to get creative to stand out in the crowd and be among the lucky ones to earn the journalist’s attention first.

This time we tried a new tactic—inserting a GIF in the pitch email. But this wasn’t just meant to jazz up what may seem a boring text wall at first glance (I’ll talk about writing compelling pitches some other time).

First of all, it was meant to show the product in real life—in this example, it’s the Christmas card. Another purpose the GIF strove to accomplish was to introduce the person sending the email and develop some personal touch with the recipient, i.e. the journalist.

While in this case, only our PR guru Serine’s face is visible in the GIF, there may also be cases when you want to fully appear in the GIF. Don’t get lazy and shoot a profile picture for the email with the same outfit you’ve shot the GIF with, so the recipient will immediately figure out that it’s you.

gif in media pitch

You may be thinking we are getting too caught up in details. But remember small details like this one can make all the difference.

Customized Auto Replies on Gmail To Streamline Follow-ups

We all have received or set up a vacation auto-reply where Gmail sends the same generic reply to every single email that lands in your inbox. But what if you want to send an auto-reply to just a defined set of people with a customized text tailored to them? Or auto-reply only to emails that contain certain phrases?

For such cases, Gmail has a built-in feature —Templates — which if fast-tuned with the Search Filter can encourage the desired outcome.

Step 1.

First, go to your Gmail’s advanced settings and enable the “Templates” features.

gmail auto reply template

Once enabled, don’t forget to click “Save Changes”.

Step 2.

Then head back to your inbox and hit the small, down-facing arrow on the right side of the search bar.

gmail advanced search

To sort out ones you’re interested in from the incoming stream of emails, you need to create a filter. The more detailed, the better.

In the window that pops up, mention a sender’s domain and subject, name keywords that will most likely be included in their emails, define a timeline, specify whether messages have attachments, in addition to a few other filters.

Imagine you want to reply to all the employees from Company A to inform you’ve received their email and ask if they are available to make a call next week.

Just fill the “From” field with the company domain name and hit “Search” to test if it works. If so, proceed with the “Create Filter” right next to the “Search” button.

Step 3.

Since you are looking to send a custom auto-reply to all the emails identified with your filter elements, tick “Send Template” to choose the corresponding template reply from the drop-down menu.

choose template

From now on, all Company A employees will receive your customized auto-reply the minute their email lands in your inbox.

Oh, wait! But we haven’t created the template yet.

It’s easy.

After you have the “Templates” enabled, hit the “Compose” button to write the reply message and follow the next few steps illustrated in the image.

create template

Once you click “Save as new template”, a window will pop up with a space to enter the name of the template. My advice is to pick an intuitive name that also captures the key information about your template. Something like “Scheduling a call with Company A employees” seems to fulfill the two criteria.

Now you have the template too.

Go ahead and set this simple flow to action to save yourself a great deal of time you’d otherwise have wasted doing all the follow-ups manually.

Tasks Moved Into Gmail To Organize Things More Easily

Google doesn’t want you to miss even a single email followup anymore. And it is committed to reminding you as many times as it needs to before you get it done.

It has even migrated Tasks into Gmail’s top bar.

Look up. It’s right there.

Know How TCF

Open an important email you need to follow up or take any other action on and click on the “Add to tasks” button in the top overlay. It will instantly pop up a window in the right-hand sidebar to set the expected date and time of the completion and add notes to your task.

Know How TCF

The task will also appear in your Google Calendar.

And Gmail will send you a reminder 10 minutes before the deadline.

When you are done with your task, check it off in your Gmail sidebar and it will be automatically marked as done in your calendar too.

And you are good to go, my geek organizer!

Integrate Tasks in your daily workflow and you’ll save yourself a great deal of legwork to pursue your other goals.

Know How TCF

_____

Have you created your first custom auto-reply with Gmail Templates? Those simple steps will take you a minute now and save you heaps of time later on.

And as you go about reading more on how AMP ushers the next paradigm in email marketing, don’t forget to also bookmark our article on 5 unique ways to increase your brand awareness.

TCF team

TCF team

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Google Ads Tips and Tricks For Your Marketing Campaign

03.11.2020
Read Article