Did you know that March 22nd is Mothers’ Day in the UK? And March 23rd is Puppy Day on international calendars?
While people are looking for ways to cherish the bonds with their loved ones in life, marketers are cooking up special offers in the theme of festive occasions to tap into people’s emotions….and generate sales.
But how can you even possibly know all the holidays around the world? Don’t despair. There’s a smarter way.
Besides the annual marketing calendar, discover a tool to reveal the tech power behind your competitors’ websites, learn about a hack to rank on Google with emerging keywords, study a retargeting tactic to convert cold audiences on top of recent ManyChat updates, easily create branded marketing collateral and some more.
Let’s dive right in.
Your competitors, no doubt, use a spectrum of tools, plugins and technologies to help boost user experience and reinforce their online presence.
Don’t you think it would be cool to know what Content Distributed Network (CDN) or Communication software they use exactly, so you too can leverage them in your favor? Or know the pitfall of each, predict the areas your competitors are failing in, and not make the same mistake?
WhatRuns is a browser extension that lets you almost instantly find the technologies used on any website you visit.
With a mere click on the extension icon, the tool displays all the technologies that power the website, classified by their relevant category including CMS, Widgets, Analytics, Web Server, Programming Language, Cache, and more.
Not only does WhatRuns deliver valuable insights on your competitors’ websites, it also notifies you anytime they deploy a new technology or abandon an existing one.
While WhatRuns is definitely not one of its kind, unlike most of its alternatives, the extension is light on your browser and presents highly accurate information, identifying even the newest technologies and plugins and, most importantly, notifying you in a matter of minutes once a change is detected.
Add WhatRuns to your Chrome or Firefox browser now and… happy stalking!
With this helpful document creation tool, you have a quick and easy to way to create and design marketing material that confidently represents your brand.
For people who are unsure where to start, Xtensio offers an extensive collection of templates that give you a starting point that you can tweak according to the needs of your business.
The built-in samples range from reports, business models, proposals, brochure templates, fact sheets, landing pages, plans, press releases, calendars, one-pagers, user persona, media kits, and many others.
However, if you want the freedom to express your creativity, you can start with a blank slate and utilize the drag-and-drop elements for your documents.
Aside from these features, Xtensio also offers something that will make your work much easier: real-time collaboration. You can work with your teams, squeeze in edits, and see these changes applied in real-time and synced across all devices with access.
Working in digital marketing and targeting the entire world, you need to stay on top of many holidays celebrated in different parts of the world.
Because during the festive season people are happy. And happy people are more prone to shopping, especially if it’s done to rejoice their close ones.
And because you can’t possibly remember all the major and minor, national and international holidays in the world, this tool is your holy grail.
Calendify is a marketing calendar that contains holidays from all over the world. Not only does it show you the dates of celebrations, but also gives you a background for each holiday, so you don’t even have to do additional research.
Use Calendify now to look up the holidays that are coming up soon and start creating super-tailored marketing campaigns to excite your prospects on their festive days.
When doing SEO for SaaS companies, choosing the right keyword to optimize your content around, is a manifold process with a bit of guesswork as to whether the keyword you just picked will still be sought-after in the future.
Once you’ve distilled a set of keywords relevant to search intent, there are two major factors that guide keyword selection—search volume and difficulty. Note that clustering keywords together doesn’t really work if you have not figured out traffic potential, search intent, and other factors.
The common tactic applied by many early-stage businesses is to optimize content around low-competition, i.e. less difficult, keywords with a relatively bigger search volume to bypass the fierce competition and stand a chance of ranking on Google.
And while this strategy was proven to work well, it greatly restricts your ability to write quality content.
(You don’t assume that your mind-blowingly amazing content alone will just slowly pave its way to Google’s first result page, do you?)
But what if I tell you there is a way you can jump on the top emerging topics in your field and be among the first to publish substantive content with significantly improved chances to rank?
Behind this forward-driven strategy stands Exploding Topics. Developed by Backlinko’s Founder Brian Dean, the site surfaces topics classified in different categories that are now hiking up massively in their search volumes but haven’t hit the ceiling just yet.
Its robust underlying algorithms wade through millions of searches, conversations, and mentions online to discover top emerging trends with projections of their search volumes over the course of the next 15 years.
Now tune in!
Many of these emerging topics are unique, untapped keywords predicted to become overly competitive in no time. This means you’ll be among the first to write about the topic and rank before the competition gets too crowded. Always make sure to check your content for plagiarism to avoid duplicate content penalties.
You can also use this buffer time wisely to gain some backlinks from authoritative sources too and garner your spot among the first ten results when somebody searches your target keyword.
But even if we neglect its tremendous impact on SEO for a moment, Exploding Topics is just a goldmine of insights revealing the various spiking trends in the world that may open new avenues of pursuit for your business.
If you plan to run retargeting ads on people who’ve visited your page over the past 180 days, you probably realize that the odds of conversion won’t be equally distributed amongst everybody.
Depending on the time they last visited your site and their position along the sales funnel, your audience can be divided into three segments—cold, medium, and warm.
As the names suggest, medium and warm audiences are still interested in your product with a significant fraction of them converted through a simple retargeting ad.
The matters get complicated when it comes to a cold audience though—it’s been a while since this segment has engaged with your product.
Have you already guessed how to boost your conversion rates?
You got it!
Nothing can work better than a financial motif. And this is when the limited time discount offer comes handy.
To frame it in a more catchy and original way, I came up with the idea of creating a 24-hour, flash sale event on Facebook with a limited-time discount offer. I can then run pre-launch traffic ads with a custom audience of ATC 180 days (if your Add to Cart audience is small, you can target all your visitors).
To promote the ad I use accelerated delivery, which heavily spends my ad budget but brings in results fairly quickly.
An important thing to remember is to exclude all the visitors from the past 30-40 days which can still be deemed as warm and convert without any extra sale or discount offer.
Or not… but it’s a meaningless expense!
An added benefit of this strategy is that Facebook’s algorithm will show this event to a large cold audience, a non-paid promotion of your event that can send some more leads to your way.
On the flash sale day, Facebook will send notifications to everyone about the limited discount offer, channeling a pipeline of hot leads to purchase your product.
We usually use Giphy to upload Gifs in the Indiegogo or Kickstarter pages. But the problem with Giphy is it gives a trackable pixel, which we need to remove first. And also in case you click on the Gif, it redirects you to Giphy.com
This is not suitable for our campaigns, cause we want to keep the potential customer on the page.
Gifyu is a alternative tool to use!
It’s a Gif sending & uploading tool. Fast. No trackable Pixel. Full-sized Gif as an added bonus.
You can use GifyU to host files from your own computer or ones from a URL. This digital marketing tool supports multiple image uploads, accepts PNG, JPG, GIF, and BMP image files, no larger than 100MB in size.
Whether you’re running one project at a time or juggle several of them, a good project management tool any apps for time blocking should be next on your software shopping list. With this kind of an app, you can organize your team’s tasks, manage workload and control deadlines.
If you’re looking for an easy start, Taskeo’s project management solution is a right for any business size. With its extensive and feature-rich toolkit, you can control everything from daily to-dos, to project milestones, budgeting, workload and more.
And let’s not forget about visualization of your processes, workflows and projects. It’s a simple but effective way to help your team understand project dependencies and sequences that tasks need to follow from the beginning to end. Most project management tools, Taskeo included, offer you visualization features to help you see clearly where things stand.
If you’re looking for an all-in-one solution for your marketing needs, ContentStudio is your go-to platform. Contentstudio helps small businesses and agencies to market their business in the right way by providing full insights so they can get their desired results.
Apart from bulk social media scheduling and publishing, it allows you to discover trending content, curate it and plan it in your editorial social calendar.
You can create an evergreen campaign for your favorite blog posts of all time to never lose any traffic to your blog from social media. Its features like media library,canva post design from the app, trending hashtags suggestions and social inbox make the management easier than ever.
Above all, it has powerful analytics including competitors’ analytics that allow you to create a better social media strategy for your brand.
It supports social platforms like Medium, WordPress, Youtube, Dailymotion, GMB, Facebook, Twitter, Linked In, Pinterest, Tumblr, and Instagram.
Want a deeper understanding of user growth and trends?
Utilize Social Blade – clear leader and #1 authority for digital media news – to track user statistics on YouTube, Twitch, Instagram, and Twitter!
Install the Social Blade Chrome extension and monitor all the important statistics from an added box.
Segment– another great extension to analytics, which provides you with additional data and off-the website data per user.
So you can track the attribution and behavioral performance like scrolling down and going from one page to another, search intend and page visits of the user individually – not as an aggregate.
With this tool, we can now track the path before the final conversion and analyze it.
It is open-sourced and free!
Although Segment is still the market leader, more alternative solutions for a customer data platform are starting to enter the market. Rudderstack is one of those, built primarily with developers in mind. Here’s an up-to-date article comparing Rudderstack as a Segment alternative.
Have you ever opened the top five or ten results in a new tab so you can skim read?
It’s time to stop being a tab-aholic and begin… hovering.
The Google previewer extension has a hover-to-preview feature in the same tab of the search result without opening any new tabs.
Instead of opening tons of tabs in the search for the right information, just hover your mouse over the link to preview the page. It appears on the right of the search results and gives you the traditional scrollable page view in the correct style, layout and content.
For fast-paced marketers, this is a handy digital marketing tool as you can check out multiple results within seconds.
Can you guess the most searched topic in the USA for the last 7 days… apart from… Kim Kardashian?
Those who use Google Trends know that it’s a keyword search engine, which analyzes the most searched topics and volume to give real-time search data.
To personalize marketing campaigns for a specific region — Google Trends is the no-brainer tool.
Our research department uses Google Trends to help identify certain trendy topics and where in the world they are searched.
If you’re looking for a solution to post on all your social media profiles from one place, SocialBee’s here to help.
SocialBee is a easy-to-use social media management tool that helps businesses make the most out of their social profiles.
Are you looking to post fresh content on a regular basis? With SocialBee you will save plenty of time while doing it because you can easily just automate the process.
You’ll not only enjoy a user-friendly interface, but also you’ll get the possibility to categorize your content, just like top social media specialists do.
This way your audience will enjoy the best mix of content.SocialBee’s main benefits:
This tool is a goldmine!
Siftery is an online platform that allows businesses to discover, buy and manage their software tech stack and also, track their competitors.
Atop the high-quality software products and companies database – Siftery automatically tracks their software spend and optimizes costs. And by comparing this with companies with similar stacks it makes recommendations!
It’s critical to get feedback, especially when dealing with individuals. Keep up with the customer pulse and market weather if you want customers to engage with your brand, prefer your product over competitors, and use your services. Collecting comments and data is the greatest approach to learn about both.
Free Survey Creator is an online survey program that allows you to construct surveys from the ground up, customize them to meet your brand’s style, disseminate them across numerous platforms, collect data, and obtain valuable insights.
For marketers and type geeks Over is a true discovery.
Wow the world with its hundreds of inspiring templates, intuitive tools and effects. Made to design and edit the picture you need hassle-free and quick.
The available templates are hand-curated and professionally designed. They’re a beauty as is, but are easy and ready to customize.
It’s a fun way to marry pictures and text into one delicious experience!
Depending on the calendar settings, the potential backer or client will get notifications 10-30 minutes before the campaign goes live.
This is also a handy strategy to notify the journalists and media outlets about the launch date.
Don’t know much about design but want to create killer infographics for your content? Don’t look further!
Venngage Infographics is the most user-friendly online infographic maker. The tool allows you to create infographics from thousands of professionally designed templates. You can customize your design as much as you’d like with hundreds of icons, charts, maps, fonts, and colors accessible from their library.
Venngage top 5 cool features:
– Brand kit – save and apply your own styles
– Free access to thousands of icons, charts, and maps
– Team collaboration – add and manage team members to your account to make communication and editing flow seamlessly.
– Photo library with access to thousands of stock photos
– Upload up to 500 of your own images
NapoleonCat is an awesome gem for managing sales force, customer care and social media marketing platforms. Based in Warsaw, Poland – this digital marketing tool was founded back to 2011 to offer plethora of valuable data and insights!
NapoleonCat – integrated with Facebook, Messenger, Twitter, Instagram, LinkedIn, YouTube and Pinterest – allows to:
JotForm is an online form building platform mainly used for collecting data but it also has numerous free tools that any type of business can make use of just like JotForm PDF Editor. If your typical business operations require working with contracts and invoices, JotForm PDF Editor can assist you during this process. With JotForm PDF editor you can edit all types of files whether it’s a contract or an invoice to end up creating professional-looking documents.
JotForm PDF editor is a convenient tool with its 500+ PDF templates, making sure you don’t waste time doing all the work by yourself while running your business operations smoothly. Once you synchronize with JotForm PDF Editor integrations you can automatically save your documents to cloud services and share them with your clients and colleagues.
The best thing about PDF Editor is the whole process is automated. When someone makes a submission using your form, you will automatically receive it as a PDF. JotForm PDF editor also enables a secure collection of your data, ready to be shared or stored online. If you’re looking for powering your internal workflow and generating any type of document you need without using any technical skills, you can give JotForm PDF Editor a try.
Pinterest is growing. It currently stands at 367 million MAU, while Google has 2 billion MAU for the G Suite alone. It is growing, and taking searches away from Google.
This is why Google has repeatedly sought to add Pinterest-like features and tools, keeping the social app at bay.
Google’s latest attempt on this front is a new app called Keen, which is “a place to grow and share your interests with loved ones, and find things that will help in making this precious life count”.
You make a “keen,” on any topic you want. Whether it’s baking delicious bread at home, getting into birding, enjoying a touch screen monitor, or researching typography. Keen lets you curate the content you love, share your collection with others, and find new content based on what you have saved.”
You also can add articles, news, images yourself, and link them to the websites you want.
Citable extension is a helpful tool to simplify the way you gather your research by collecting quotes, notes and other data in a spreadsheet!
Our research specialist Artak highlights all the key benefits for you:
Its a micro landing page with rich links to your best content. Use your Instagram, YouTube and Twitter bio links to drive traffic and increase conversions!
The tool also allows you to track all clicks with pixels to get high-quality data for retargeting and low-cost ads
It may sound simple but it really does speed up you like a rocket 🚀
Feedier is an organized and gamified feedback gathering application for businesses to help better understand and strengthen relationships with their customers.
Why games?? Cause our brains are inherently wired to games… and we love being rewarded through incentives.
Feedier lets you collect valuable feedback through an email, social media or your product app by providing an enjoyable unique gamified experience! They win, you win.
The Feedier tribe pride themselves on leveling the playing field and giving the customer what it deserves for its feedback.
In addition to being easy on the eyes, this new method of feedback collection is entertaining thanks to animations and rewards (vouchers, ebooks, Phil Collins tickets).
All the feedback is stored in one dashboard where can monitor insights and KPIs in real-time.
Submitting feedback needs to be fun and rewarding for the customer. Or else, why in the world would they do it?
Check other coolest gem features of Feedier.
What do you call a magic cow? Moo-dini.
What do you call an easy-to-use email marketing platform for budget-minded businesses without the heavy price tag? Moo-send!
Moosend – ultimate marketing software – allows you to facilitate the creation, management, and monitoring of email marketing campaigns, design and send eye-popping newsletters.
For the 5k contacts, the platform offers its services for free. Doubled up with the campaign reports and statistics in real time.
With Moosend creating email campaigns are extremely straightforward with its drag-and-drop editor and 100+ ready-made templates.
Key features of the Moosend:
Woobox is one application to run numerous social media campaigns, sweepstakes, quizzes, lead gen forms or any other interactive content at a reasonable cost.
The platform allows you to track your entrants, stats, and traffic through your campaign dashboard.
Set up in two clicks: Upload your files and click the live button!
Do you get heartburn when you haven’t started working yet and are already tired of even the thought of it?
Making sure the items from your to-do list are crossed out at the end of the day can be quite frustrating…
Time Doctor takes your productive in daily tasks to a new level. Improves your focus and alerts you to stray away from the time-wasting websites.
At the end of the battle between you and your procrastination, the Time Doctor’s weekly reports arrive to put a full stop of your sufferings and weeklong achievements.
Psychological pricing also known as price ending or charm pricing is a pricing and marketing strategy based on the theory that certain prices have a psychological impact.
As you know, it’s the retail prices expressed in odd prices like g. $29.99 or £12.98.
Opposite to the common belief that $1.99 is associated with spending $1 rather than $2 — nowadays the .99 is not working with the customers anymore!
Sometimes you just need to put together a quick video. You want to show your teammate something. Highlight a process. Show them how you can do the job better.
But you don’t have time to open up DaVinci Resolve, or the money to open up Premiere Pro, or the will to open up Windows Movie Maker.
Screencastify—Chrome’s most installed and trusted screen recorder—is the easiest and fastest screen capture editing tool we use here at TCF.
It allows you to record, edit and share the visual content you created within minutes.
With it, our SMM team can:
The lite version comes with a 10-minute recording limit per video, and 50 videos per month.
Perhaps you’re mostly satisfied with Gmail yet wish it had few extra features — or even just an option to tweak certain parts of the layout. If so, Simple Gmail notes extension is for you.
It stands to reason that using Simple Gmail Notes in Gmail would be like mixing peanut butter with chocolate! Simple Gmail Notes add amazing features to the everyday Gmail experience. It’s extremely useful, easy to use – works like a charm.
The private notes that you attach to any email of your preference appear above the message in the Gmail interface — next to the subject line.
The notes exist to help you keep track of information in emails, which is more than colored stars, folders or labels offer.
The couple words of the notes give you enough clues about that email and help you find what you’re looking for faster and more efficiently.
Another important feature of this digital marketing tool is email summaries. This again can save lots of time if you want to find a specific abstract.
To make the experience even more pleasant — experiment with the different font, background and fonts to categorize emails.
The note will be automatically saved after editing and stored in your own Google Drive as a file.
What happens after you hit ‘send’?
The tool shows when and where the email was opened, how many times and forwarded recipient.
But what makes the tool stand out among the rest is, that at the bottom of the email, the tool shows that sender is tracking them.
This way, we kill two birds at a time.
Firstly, the recipient sees we invaded their privacy, but not in a malicious way…
And secondly, thus we create more responsibility in answering back to our email.
Google Chrome is a memory hog, which eats up your entire system speed as a dessert every time you open a tab after a tab!
Great Suspender temporarily mutes the tabs and so drastically changes the way you use the web. Reduces Chrome’s memory footprint, frees up system resources and boosts your browser performance.
Set number of hours or days as to when the extension should suspend a tab and It will automatically manage your browser tabs without draining your CPU usage!
Manually intervene and suspend an open tab or whitelist certain tabs or pinned tabs from suspending.
Remember the time you wasted to match schedules with a person you wanted to meet??
Sending emails back and forth until you finally agreed on a day?
If you periodically schedule a meeting with clients or partners — Calendly is the tool to find the available time slots and call them.
Choose your preferred and blackout dates, available times, meeting lengths, number of events per day and share the link.
The time they chose will automatically be added to your calendar!
As not all sites are safe from insecure internet protocols you have to worry about your online data privacy. The market is overcrowded with VPNs with a past record of data privacy infringements. And if you are careful enough to find a trustworthy one, its free plan will most likely be limited by its monthly bandwidth allowance.
Of course, you can always opt for a paid option too which usually costs quite a lot yet hardly offers the flexibility you might be looking for.
But there is more to the VPN challenge that meets the eye!
Keeping a VPN always on might not be a good idea as the traffic is routed through another server in the country specified in the settings only before it reaches its destination server in your real location. As a result, your internet speed may suffer.
You can either turn the VPN on and off for each website you visit manually or be smart and use the Browsec Chrome or Firefox extension that combines the best of the worlds of data privacy and speed into one.
Its smart settings let you set a specific country for each domain. And the great thing about Browsec is that you can set the VPN off but still leave it on for the one domain listed in the settings that you use the most.
If you have more than one domain to always keep your VPN on, you can upgrade your subscription to the Premium plan.
But all of these things are hard to implement, expensive and they require a lot of your resources.
On the other hand, using popups is one of the fastest ways to improve your conversion rate.
Popups are triggered by users’ behavior and delivered in the right context. Their only goal is to help you convert more people into customers and email subscribers.
Popups are different “windows” triggered by users’ behavior and delivered to them in the right context. They have a goal to convert your website visitors into email subscribers or customers.
With the eye-catchy design, great copy and fantastic offer, you will be able to convert twice as many people.
But, the biggest problem lies in “creating” those popups. Without some particular tools, it’s very hard (and expensive), to manually design and develop them.
Fortunately, tools like Poptin allow you to create beautiful popups in a fraction of time and thus improve your conversions.
Active users of Google Docs are aware that Google is constantly improving its functionality, adding new features to make your daily workflow more effective and simple. A lot of these, surprisingly, run years behind everyday MS Office features—yet we rejoice every time Google seems to reinvent the wheel!
This time Google added the Compare two Google Docs feature. Comparing 2 docs in Google has never been this quick and easy!
Comparing Google Docs is simple:
That’s it! Using Google Docs to compare documents is that simple.
The next Google Doc function that might come quite handy is searching the internet from within the doc—without leaving the tab or browser.
Again, Google makes this easy:
Have you heard about Gary Vee’s famous “$1.80 Instagram strategy”?
In his own words:
“$1.80 Instagram strategy translates to leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day.”
In other words, Garry Vee suggests we choose 9 trending posts with 10 different hashtags that are relevant to our niche and leave a comment to boost our visibility. He advises us to repeat the exact same steps every single day in order to see tangible results.
Want to hear my ultimate tip to achieve top-notch productivity?
Whenever something smells like repetition, look for automation!
Which in most cases is synonymous with a careful scroll through Phantombuster’s magic Phantoms.
And this time too, I wasn’t wrong!
To save yourself the tedious legwork of finding 9 trending posts in each hashtag category to interact with every single day, Phantombuster has just released a simple automation to take the manual flair away from your networking routine.
Ready to get your hands on it?
Step 1: First, choose 10 valuable hashtags that are most relevant to your niche and business
While the temptation may be big, my advice is to stick with rather smaller hashtags so you don’t lose relevance and get lost in the never-ending threads of comments.
Because remember—dropping a comment is not the final goal. Getting people to interact and remember you for it is!
Step 2: Extract the posts with the relevant hashtags
Once you’ve picked your 10 hashtags, it’s time to extract the 9 trending posts in each hashtag category.
To do this, first copy this template. It will be your main dashboard. In the Master sheet, input the 10 hashtags you’ve chosen.
Step 3: Set up the Instagram Hashtag Collector
Now head to Phantombuster and add the Instagram Hashtag Collector Phantom. Set it up as follows:
Launch the Phantom and paste the resulting URL in the F2 cell.
Now navigate to the “Feed” sheet where you’ll find the top 9 posts with each of the 10 hashtags extracted and laid out for you.
Step 4: Write the default comments
Now, navigate to the “Comments” section of the Master sheet and write in the comments that will randomly appear under posts.
Make them sound inspiring to convey your excitement and encouragement to the publishers for the great content they produce. Because at the end of the day who doesn’t want to hear a word or two about how appreciated they are?
Now, return to the “Feed” sheet where you’ll see a cell below every single post. This is where your randomly chosen comment will appear.
Step 5: Customize the comments you want to change
The only drawback of this Phantom—as with any other automation—is that your comment will never be hyper-personalized to speak to just one particular post because… it’s just an automation!
However, if you do want to write a personal comment under the few most relevant posts, you can still do it!
In the green cell, you’ll see the comment that was randomly chosen from the list of the comments you’ve input in Step 4. If you want to replace it with a personalized note, type in your variant in the yellow cell instead.
While posting your comment, the Phantom will automatically pick that one.
If you don’t want your comment to appear on the post at all, just check the tiny box in the upper-right corner of the post.
Now you are all set to launch the Phantom and ignite your Instagram network!
Just make sure to do this slowly but consistently.
I’ve switched between various productivity extensions yet the customizability and simplicity of eesel are second to none. eesel automatically classifies your documents and the digital marketing tools you use to display in a neat overlay every time you open a new browser tab.
Previously, as I mostly accessed the Source/Medium tab from my Google Analytics Home page, I would go through several steps every time before I reached it. Now I can bypass those by simply tapping on the Google Analytics icon on eesel and from the most frequently visited tabs, choose the Source/Medium to immediately land on my desired page. Convenient!
You can also personalize your eesel interface by adding any tools you use and removing ones you barely do.
eesel also allows you to search both in the title and in the content of your documents, so you don’t have to navigate through folders ever again.
What’s more, it is free and simple to install with no registration or integration with your tools needed.
Let’s start this week’s Know How with 4 eye-opening growth hacking tactics by the world-renowned growth hacker Julian Shapiro.
Growth Tactic #1: Geo Rollouts & Influencer Repetition
While running an advertising campaign, it’s common to target countries as a whole. But Julian Shapiro suggests you target just one location at a time—say San Francisco—instead of spreading all your advertising efforts over the entire US.
To amplify your visibility, you can also expand your ad channels to include Pinterest, Google Display, and other relevant social platforms. The same narrow geotargeting will harness a cumulative effect.
He also suggests an analog of this strategy tailored to Influencer Marketing. Repetitive posts squeezed over a short time period are more likely to inspire immediate action.
Growth Tactic #2: Cross-Targeting Between Different Channels
Different social media platforms harbor varying converting potential when it comes to different products. And this shouldn’t be correlated to audience relevance on the platform.
The ad of your B2B software will likely garner a lot more impressions and signups on LinkedIn, than on Instagram or Facebook. However, most of your LinkedIn leads will hardly ever get halfway through your conversion funnel.
What Shapiro suggests is cross-targeting—to spend money on other platforms to generate leads. And later capture them through retargeting ads on Facebook and Instagram. In combination, these will have a significantly higher converting potential.
Growth Tactic #3: Pay for Views, Not Subscribers
This means exactly what it reads as.
You may find many micro-influencers on YouTube whose videos get a substantial number of views—well beyond what their subscriber base should indicate. It’s probably because they talk about a hot, trending topic that resonates with the masses.
These are the influencers you want to partner up with! With their modest number of subscribers, they’re also likely to charge you much less than their “popular” competition.
Growth Tactic # 4: How Gmail Decides What to Send to Spam
Whether you run an email marketing campaign or influencer outreach, you first need to make sure your prospects can see your email in their inbox—not disguised among the noisy promo of their spam folder.
For that, Gmail has released a robust set of guidelines that explicitly layout the steps you need to follow to ensure your emails don’t land in people’s spam folders.
Here are just some of the highlights articulated by Google:
What do you do when on top of all your tasks you can’t afford to miss any news in your niche and can’t possibly use all the social media channels to stay updated? Or in this case, what if you need to follow updates on Twitter but you’d rather use a different platform?
Here is my little hack to declutter your workflow.
You can integrate the platform you rarely use—Twitter, in my case—with the app that you do love using everyday—Slack.
And to join the two buddies, let Zapier act as the middleman.
Zapier lets you connect Twitter and Slack by choosing specific triggers and actions.
As I needed to get notified every single time someone tweets something that includes the word or hashtag “crowdfunding”, I selected the “Search Mention” trigger and the respective action to be sent a private Slack channel message every time someone mentions my search query.
Get Your Twitter Notifications On Slack
With 320 million active visitors every month, it’s high time you considered Pinterest as your next marketing funnel.
Pinterest is famous for its boards and there are two types of them—Personal and Group.
You can have your own personal boards to save your pins. But you may also have a group board where there will be more contributors besides yourself. And this is a huge advantage. More contributors mean more pins throughout the day.
And they both mean more activity on your board which is crucial for Pinterest.
Besides owning one, you can also ask to join others’ group boards and become a contributor, and access a huge target audience in your desired niche, be it technology, beauty or pets.
People following group boards are usually united with their passions and shared interests. Most of them may be living in an area or be within the age bracket you’re interested in.
A piece of advice as you go about making your first promo post—make sure it looks organic. People are largely repelled by popping ads or direct promos in places like Pinterest where they come for daily inspiration ideas or entertainment.
Inspired by some of the benefits of group boards that Sona laid out? Looking for some good groups to join on Pinterest?
I was in the same position as you just a week ago, searching for boards in my desired niche that have the “Request To Join” button. It took so much of time that I started to look for some handy automations to streamline the process.
And then I discovered PingGroupie.
With PingGroupie, all that’s left to do is to pop your niche name into the search bar, and set the order by the number of followers, collaborators or other metrics.
Within the span of seconds the tool will roll out a Pinterest group board according to the preset filters. Easy!
The Pinterest Save button lets you save any visual you find around the web in your Pinterest boards, so you can revisit them later.
Just click to save dinner recipes, style inspiration, home projects and other ideas you want to give a try.
The Pinterest Save button also has built-in visual discovery technology. Hover over any image and click the visual search tool to instantly discover visually similar ideas on Pinterest.
Google is generally pretty good at finding what you are looking for. But there are some lesser-known hacks—cleverly dubbed “operators”—that will make your Google search insanely effective by surfacing only the results most relevant to you.
Let’s look into some of the most popular ones!
A commonly-used tactic while searching for the exact word or exact order of phrases is to wrap them in quotation marks. Say “tech editor”—a classic PR search! This is a great way to exclude all the non-relevant results that may have otherwise sneaked into the SERP.
And if you want to find all the tech editors in a given media publication, you can use the ‘site: domain’ operator to trigger Google to search just within the boundaries of the given domain.
The combination of the ‘site: Mashable.com’ and ‘“tech editors”’ will return your list of tech editors from Mashable.com only.
You can easily swap the domain with any other media outlet to discover new journalist profiles within the same niche of technology. Or… you can take a different spin and instead of searching by journalist profiles, search by the topic, while still keeping it narrowed to the same domain-bound search.
Pop ‘site:mashable.com gadgets’ into the search bar and Google will display all the articles about gadgets on Mashable.com. Scan them quickly to find their authors.
TCF Protip: Be sure to apply a timeline to filter out only the most recent articles. A journalist’s niche has been proven to be quite volatile at times. So there is always a chance that a tech editor from 5 years ago may now well be a market trend analyst, or who knows, a lifestyle guru!
Sometimes you may need to find articles with an exact set of words in their title. And you won’t be the only one. Otherwise, Google would have hardly designated a separate search operator to expedite this particular search.
The combination of ‘intitle’ with your keyword in the search bar will roll out all articles with your keyword in the title. Because I didn’t define a single website to narrow down the search to in the following example, the returned results span hundreds of different domains!
Here is another cool operator combo—this time to search for journalists based on their LinkedIn profile information. Type in ‘site:linkedin.com intitle:[publication name] + “[position]”’ and Google will show you a cluster of LinkedIn profiles with the respective publication name and position indicated on them.
With a different operator in action—‘related:domain’, Google will display all the sites similar to the domain.
In response to my query below, Google did a pretty good job of identifying TechCrunch, TNW, Wired, and tens of other top-notch media outlets who publish tech-oriented content just like Engadget.
And we’ve only scratched the surface today. There are a ton of more advanced search operators that, if fast-tuned in various combinations, can significantly narrow down your search and extract the most relevant results from the rabbit hole of info.
I’ll leave you with this comprehensive blogpost from Ahrefs to get your toes deep into the multi-layered yet ironically labeled simple science called Google search!
Because mastering Google search is mastering half of your PR campaign!
Let’s be real. Market research can be notoriously hard.
Traditional forms and interviews usually generate too few replies, setting aside the selection bias problem of self-reported data that is almost always inevitable. Still, in order to do great marketing, you need to understand your audience—where they spend time online, what they watch, who they listen to, or follow—to build a customer avatar that best resembles your potential buyers.
Over the course of the previous weeks, we tested 2 great audience intelligence platforms—Quantcast and Clearbit.
And this week, we are excited to get our hands on yet another top-notch audience intelligence software—SparkToro—to weigh their benefits and pitfalls against one another.
Co-founded by the Wizard of Moz Rand Fishkin, SparkToro at its very core is a massive database of distinct profiles and their behaviors, aggregated by crawling billions of websites and social accounts online.
You can type in your target audience in the search bar (say “architects”) and you’ll have the popular podcasts architects listen to, the websites they often visit, the keywords they use in their social bios and even the hashtags they borrow for their posts—all at your fingertips. You can even drill down your search to a specific geolocation.
Sounds lucrative, doesn’t it?
But will SparkToro outperform the other two? What will some of its drawbacks be? And what are its benefits?
There’s a common belief that people don’t read nowadays as much as let’s say… last century. However, apps, extensions or sites pop up to offer a comprehensive platform to read all the top content.
This tool is intuitive and beautifully sorted according to the sites you chose to follow. It then gives relevant blog posts per site.
This is the ultimate goldmine to obtain professional knowledge.
You probably think “Naah, another PP-like presentation tool”.
However, this is a pretty much impressive software for creative professionals. As the maker – Vincent Battaglia says in his article: “It’s like the 21st century PowerPoint”. Indeed, it looks stellar! By the way, Vincent was inspired by the Ludus planet of Ready Player One!
Know how meetings also harvest workers, who are resistant to change!
Equipped employee with a diverse set of skills and knowledge base:
1. Has increased productivity
2. Easily keeps up with new challenges
3. Becomes a highly competitive specialist in our and any industry
Your employees see value in your organization and thus you decrease the chances of employee turnover.
Having a happy employee, of course, doesn’t eliminate the chance that at one point or another some workers may leave your org. You should always keep an eye on employee engagement level: with some employee pulse survey tools, you can quickly identify room for improvement. So, here again – having a versatile employee is handy for productivity gaps. So you still have one big team to step into that role.
Let’s call this effective development strategy!
“I’m a huge fan of our know-how meetings.
It’s kind of a challenge for me. Why?
Because I challenge myself to be better and be the best at whatever I’m doing.
This way you can be the game-changer – you can be The Best 🙂 ”
If you want an effective way to share confidential information with your company or partner, With Digify, you can protect, track, and what’s best… watermark your documents.
Imagine google Docs – but with self-destruction function.
Imagine cloud file – but with special permission to print & download function.
For all security-obsessed people. Digify also allows tracking the access of a document with location and IP address details.
Are you going to just sit there in your office and twiddle your thumbs while your team members are leaving?
For entering the corporate world, most companies conduct a pre-employment test that is very effective to know about the knowledge and skills of the candidate. Different companies take the help of the different types of tests that the candidates have to go through.
With Zensurvey – you create a questionnaire and the tool by weekly sends it to your employees for them to fill it up.
It’s 100% anonymous, and so 100% honest.
Who else doesn’t like it when you can’t copy text from a particular website?
What if I tell you that with this digital marketing tool you can not only copy but also edit the text, save and share it with colleagues.
A pretty impressive tool, huh?
Another online tool with the most awesome content of your choice.
Keep up with all the topics that matter to you. All in one place. Feedly compiles news feeds from a variety of online sources for the user to customize & share.
Struggling to write your resume? No worries.
Resumeworded has over 250+ sample bullet points from top resumes across all industries and skills.
Use templates and sample lines to quickly write an effective resume from scratch for FREE.
Also, optimize your LinkedIn profile, increase your profile’s visibility and get more opportunities.
Are you having problems with your IP? Do you want to browse right from New York? Windscribers is here for you.
The best part of this is that it is not slowing down the connection.
Its a platform where you can find tons of influencers, partners, and customers, offer them your product or services… and build up a connection.
If you ever wondered when, where and why your customers leave or experience friction on your webpage – this tool makes it easy to solve that issue at scale.
Just copy the link of the website, put it on google translate and translate into English. The website will be unblocked.
SaaS world genius compilation with filtered blocks, best practices and color palettes for each site build-in.
“We’re trying to make this the go-to guide when designing and building a landing page.” – quoting the founder Volkan Kaya.
It’s hard work which definitely deserves attention and appreciation. Hoping to see more content in the future.
Social Champ, a social media management tool, allows you to curate, edit, design, schedule, and track content on your profiles. The tool supports Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Google My Business.
With the vibrant and simple-to-use user interface, users can navigate the tool without any hassle. The cherry on top is their amazing pricing plans starting from as low as $10 per month!
Here are the significant benefits of using Social Champ to automate social media processes:
Ever seen a tool to resize, compress, crop or watermark 100s of pics (up to 25 MB per file) in ONE place for FREE?
Here you go – Imgbot.ai uses powerful algorithms to process your pictures in batch and download in a single ZIP file.
The tool is highly intuitive – you can easily drag and drop the pictures or the file to perform one of the aforementioned commands.
The shortest URL shortener service which generates invisible characters.
Duplicate any tab with a shortcut like alt+shift+D.
Use other shortcuts to open, to pop out, and open the same tab to its immediate right!
Well, this one was a pure mistake, which turned into a gold outreach tactic.
Instead of reaching out with your main offer, you just send the follow-up message first.
Typically, they get back to you saying sorry that they missed your first message — and asking to send the offer again.
In this way, you get the attention first and only after that tell your story.
Works like magic!
Even designers can’t name all the fonts on sight.
Scrolling the endless list of more than 500k fonts to figure out the name of the one you liked in that blog post?
No, now it’s too complicated. It should be just a click away.
Install the WhatFont extension – click on the extension button to activate and inspect the web font by just hovering on them.
Simple and hassle-free.
In the era of digital identity theft – stay safe and protected!
Deprocrastination.co is a time tracker and also a website tracker, which takes only a minute to set up. If you’ve never used a time tracker or web tracker before, this one here didn’t require any sign-in, Alas! (unless you want to uncover the other benefits).
Choose the websites you want to block for a certain period of time to keep your active working hours going — away from social media.
Track how much time you spend on different platforms – minimize the use of the time-consuming ones and zowie, you are way productive!
Trello and Evernote Combo — meet Notion.so.
This awesome tool was designed to simplify and ease the management overload of an individual and the team.
Notion.so – all in one workspace
Open-startups is a movement initiated by Buffer, where startup companies operate in the open and publicly share their statistics, metrics such as revenue, users, and traffic.
Companies turn into success stories and you and I can openly view and “be a part of that growth”.
Help a reporter out – HARO is a great platform to find sources and journalists for stories quickly.
You receive three e-mails per day from your pre-set interests.
To get notified with the right and targetted keywords, HARO offers three different plans based on your intentions and budgets.
Ranker.com goes far beyond top 10 lists with deep rankings about everything – voted on by 1000s of people who have experience with what they’re ranking.
49m monthly unique visitors. Goldmine Content. Great insights.
The digital media blog covers everything from entertainment to food rankings.
So, if you are looking for opinionated experts or random bloggers to cover your niche project, you can use this webpage to search for relevant content creators and outreach them.
Another cool feature is Notify me, which sends notifications in case your password is pwned and your account compromised.
For the best security measurements, don’t use the same pass more than twice.
If you are a research-geek and open 125 tabs at a time, keeping a track and focus is hard.
If you are working on multiple projects with 2 and more different browser windows?
Geez… mess and the endless search for the needed tab.
THIS is for YOU.
Toast extension – is a session manager tool, quite lightweight and simple-to-use, which allows to save all the tabs by organizing them into sessions.
By using Toast you can:
This is a godsend. My computer doesn’t have a lot of RAM, but I really like having a lot of tabs open. So now I am able to save them and still use the browser.
Salute, make a Toast of your tabs!
Create beautiful and interactive forms and surveys in minutes using Wispform.com.
It has an intuitive and the simplest form of building creative forms, surveys and quizzes there is.
Great alternative to Typeform, and with only &10/month, you can get all the advanced features.
We all have the desire to be more creative than we are now. But most of us are held back by the preconceived notions that creativity is an inherent quality — attributed to people of just a handful of professions — and can rarely be taught.
If you were to take anything away from my know how, it should be that creativity — just like any other skill on the planet — can be learned through dedicated practice.
In fact, there is a technique adopted by Brad Hokanson. It’s simple. It’s fun. And it takes just 3-5 minutes a day.
But before we take a deep dive into this technique, let’s understand what we actually classify as a creative idea. Creativity involves a new approach to doing everyday activities or repurposing items that surround us at every step.
Take straw as an example.
Its most common use case is for drinking sodas. But you can also use a straw to drink a mashed broccoli soup. You can even make colorful vases or twinkling white lights with straws!
And this is the basis of the practice called an originality development engine adapted by Brad Hokanson. Brad has been teaching creative and critical thinking for about 15 years, regularly holding lectures at the University of Minnesota.
You choose one item that comes to your mind, set the timer for 90 seconds, and start writing all the possible ways — even the most bizarre — an item can be used.
It can be hard to move past 3-4 applications at the start. But do push through the creative block as the most out-of-box ideas will likely arrive after the tenth when you have exhausted all the potential uses you’ve recollected across your experiences.
Once you finish the article, here is a little task to start right off the bat. Set the timer to 90 seconds and start pulling out a list of potential applications for the 3 items below.
To get consistent practice every day, you can download the Originality Development Engine app for iOS.
And if you are an Android user, you are in good company!
Comment your list of applications in the comments below and let’s practice together to get on track.
ManyChat has recently rolled out a new capability that allows you to add subscribers manually to include them in your email or SMS marketing campaigns.
To access the feature, tap on the “Create A New Contact” on the upper right corner of your ManyChat interface and fill in your lead’s phone number or email address along with their first and last names.
Needless to mention, you first need to seek your prospects’ permission before you add them to your subscriber list. Otherwise your spammy tactic may harm your brand reputation and damage trust among your leads.
Do you recall the hundred times you clicked on “Contact me” or “Email” links on a website to be redirected to iCloud or Microsoft Outlook emails you hardly ever use?
It’s really annoying and takes up a lot of your valuable time. But it turns out, this handy extension by Cloud HQ helps you bypass this inconvenience.
With Mailto, you can easily set your Gmail (or your GSuite account) as your default email client anytime you jump on a contact request online. You can also choose to open your email in a new tab or window.
While just a little hack, Mailto will definitely help you save a lot of time and energy you’d have otherwise wasted on copying emails every time.
(Although, if you’re feeling especially tech-savvy today, you can also do the same thing in your Chrome or Firefox settings!)
Some marketers have the misconception that if they stop churning out content every week, prospective customers will not find their business.
But it’s not true.
And why is that?
If you spend all of your time writing, you won’t have time for all of the other crucial content marketing process components.
However, finding enough time to spend on all of the other stages of the process can increase your chances of success.
Furthermore, there is a lot of competition in the content marketing world. It’s very easy for content you’ve worked hard to create to get lost in the sea of content published by other marketers.
This is why you need a process to help you plan every content marketing campaign from ideation to execution.
And what does this process entail?
It starts with planning out your campaign and conducting research into your target audience and the channels you will use to distribute and promote.
Then, after planning, get creative. Write engaging content tailored to your audience. Content that will help you meet your business goals.
It doesn’t stop there, though:
You then have to publish, distribute, promote, and finally track the performance of each piece of content you create.
But wait, there’s more:
You also need to understand that this process is cyclical. Every stage of the content marketing process needs maintenance and refreshing to remain relevant and successful.
And although you should have it clearly defined, you should also make it flexible enough to adapt to changes depending on the data you collect from your analysis.
Now, are you ready to create your content marketing process?
Then check out this detailed infographic. It offers an in-depth look at the crucial stages of the process and what you need to do at each to succeed.
This wraps up this week’s Know How article!
Have you already installed the WhatRuns extension on your browser to stalk your competitors online? Have you tried it on our website? What are we running? Comment below if you can guess!
Or do you know what topics are spiking in popularity all over the world? There is DoorDash, Vegan Keto, AI-powered Chatbot, and so many more! Open Exploding Topics now and jump onto the latest topics in your niche to stay ahead of your competition.
And before you leave, don’t forget to bookmark our latest article to discover some untapped ways to increase your brand awareness.