Discover the Insider Secrets of Million-Dollar Crowdfunding Campaigns
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A great video is an integral part of a great crowdfunding project page. It lets you tell your story, entice backers, and showcase your product, all in a minute or two. But what makes Indiegogo videos successful?
In our experience, a couple of keys make an extraordinary video. You’ll be golden if you nail all five main characteristics of your video.
Throughout this guide for Indiegogo videos, we’ll show you 10 of the best Indiegogo videos we’ve encountered. As a bonus, we’ll give you our own set of actionable Indiegogo video tips at the end of this guide.
So, get your camera ready, and let’s start rolling!
10 Best Indiegogo Videos
Our list of the ten best Indiegogo videos has various products – from smart chessboards to a dog poop-cleaning solution. For each project’s video, we’ll discuss its intro, problem and solution, characters, features, and the CTA.
These examples of Indiegogo videos will give you an idea of the structure your video should have, along with how you can start with a hook, tell an enticing story, and offer your CTA. Let’s jump right in and talk about them.
Fiido X
We’re starting our list of the most successful Indiegogo videos with the Fiido X – a futuristic long-range electric bike.
They ran the campaign in 2021 and raised over $1.55 million from 1,423 backers.
This video is just 1- and 11 seconds long, so let’s discuss its characteristics.
Video Introduction
The Fiido X video starts with futuristic shots of the bike and some cool characters in neon lights and smoke surrounding them. The background music is suspenseful, making the viewer hooked to see what comes next.
The Problem and the Solution
This video style is more focused on showcasing the lifestyle idea behind the product rather than solving a specific problem.
The Characters
There are three main characters in the video – 2 of them are wearing futuristic glasses and riding around in a city, while the other character seems to be on the moon, wearing a helmet. All of the characters appear to be running away from something.
The Features
There is no voiceover or text along the video anywhere, so all the features are implicit. Primarily, the video highlights the speed and the futuristicness of the ebike.
CTA
The CTA is implicit in the case of this video as well. The clip ends with their logo.
MONSTER X
Next, let’s talk about MONSTER X – a portable power station that managed to raise over $2 million with the help of 3,368 backers.
With the power to even charge an electric car, let’s see how powerful a video it had. It is almost 3 minutes long, so there is much to unpack.
Video Introduction
The MONSTER X Indiegogo video starts with the brand’s logo on a dark background, then transitions into a product shot with a voiceover introducing it. The fun uptempo music in the background sets the mood just right.
The Problem and the Solution
From blackouts and camping to electric car charging, many problem/solution-type shots throughout the video showcase the convenience of this product.
The Characters
Great Indiegogo videos usually have relatable characters. In this case, many friend groups were out camping, hanging out, or even filming a video.
The Features
Throughout the video, the voiceover highlights the product’s main features. For example, it has the strongest power and fastest recharging experience. You can see some stats on the screen, but most are spoken about.
CTA
As most successful Indiegogo videos do, MONSTER X put a CTA at the end of their video, urging people to support them on Indiegogo.
JMGO N1 Ultra
Next, let’s discuss another amazing video for Indiegogo – the JMGO N1 Ultra – a 4K laser gimbal projector. The project managed to raise Almost $2.3 million with the help of 1,745 backers.
What did this 1-minute 13-second video have that contributed to its success? Let’s talk about it.
Video Introduction
The video starts with upbeat music and rapidly changing shots that keep the watcher engaged.
The Problem and the Solution
The problem, in this case, is self-explanatory. That is why the video focused on showing the product’s features to describe how awesome of a solution it is.
The Characters
The main character of this video is the product itself. Nevertheless, three more characters are involved that show who their target is. A couple and a single guy in their studio shots – what more could you ask for? The video is truly worth a watch.
The Features
All the features of the projector are shown with animations and text. It is truly the best way you can execute Indiegogo videos.
CTA
The video doesn’t feature a CTA at the end. However, it does end with their logo on a dark background.
LaserPecker 4
Here’s another awesome Indiegogo product – the LaserPecker 4. It is a laser engraver that raised over $5.5 million with the help of 3,429 backers.
Let’s see what this 2.5-minute-long video entails.
Video Introduction
The video starts with an introductory voiceover about the mission of the product. It is accompanied by inspirational music and animated shots of the product’s guts.
The Problem and the Solution
If engraving used to be non-accessible to the ordinary human, this product changes that completely. It showcases how anyone can engrave anything onto any material, even curved objects!
The Characters
Aside from the product, the only other character in the video is a man in a beige suit who makes the product work.
The Features
The product’s specs are told in the voiceover and written on the screen. The video showcases how the laser can engrave almost any material, truly depicting its power.
CTA
There is no explicit CTA at the end of the video urging people to back the project on Indiegogo, but the video does end with their logo to give content to whoever is watching.
DWARF II
Another great Indiegogo video and project is the DWARF II smart telescope. It managed to raise over $2.2 million with the help of 5,142 backers. The video is 1 minute 35 seconds long, so let’s see what we can learn from it.
Video Introduction
The video starts by setting the mood with uptempo music and a product shot. Next, it asks, “What’s special in DWARF II?”
The Problem and the Solution
By showcasing the solution, the creators of DWARF II eliminated the need to talk about the problem.
The Characters
As all great Indiegogo videos do, the DWARF II had a character in the video who went hiking in the mountains, filmed animals, and then took pictures of the moon and the galaxy!
The Features
The features and the specs of the product are shown throughout the video. They are written on the screen since no voiceover accompanies the video. Nevertheless, this can make you pay attention even more.
CTA
The video has no CTA regarding Indiegogo, but their logo and slogan are written on a dark background at the end.
Creality CR-Scan Lizard
We’re halfway through our list of the best Indiegogo videos, and it’s time to talk about a – a great 3D scanner for the home. The project managed to raise over $4.2 million from 9,830 backers.
Let’s see what this amazing product holds in its 1-minute 51-second long video.
Video Introduction
The video starts with interesting music and a guy working on his laptop at a workshop. The 3D scanner is on the table, and tools hang around the walls.
The Problem and the Solution
The problems that the product solves aren’t touched upon in the video. Nevertheless, the solution covers that side of the puzzle by showing how it works in different applications.
The Characters
The video has three main characters: a handyman, an artist, and a child. The video showcases unique ways they use the product for each of them.
The Features
Although the product’s features are magnificent, they are only highlighted at the end. Otherwise, the product’s capabilities are the main star of the show.
CTA
The video ends with a highlight of the product’s specs, followed by their logo on a light background. There are no explicit CTAs regarding Indiegogo throughout the video.
Let’s talk about its 2-minute, 2-second-long video.
Video Introduction
The video starts with shots of the sunrise on the buildings of a city. Then, a voiceover says: “We all need to move.” It happens behind shots of fast trains, cars, and bikes. If this isn’t inspirational, we don’t know what is.
The Problem and the Solution
The main problem presented in the video is that we all need to go places. Then, it suggests that the movement from one place to another can be exhilarating. Yet another motivational section of the clip. This allows them to transition into the intro of the products.
The Characters
The video’s main characters are young people wearing black and riding their e-bikes in a modern city. The story tells about the bike’s capabilities and shows it’s a perfect option for commuting to work.
The Features
All the unique features and specs of the bike are shown throughout the video, along with the bike’s battery life, the innovative app with a lock, and performance tracking features.
CTA
The end of the video showcases the FUELL’s logo in an animation. There is no explicit CTA about Indiegogo, but a motto or slogan says: “Move with power, move with purpose, move with FUELL.”
Duovox Ultra
Number 8 on our list of great Indiegogo videos is the Duovox Ultra – a military-grade night vision monocular (and camera). The project raised almost $1.3 million with the help of 7,387 backers.
Let’s see how we showcased the product during a 2-minute, 5-second-long video.
Video Introduction
The video starts with inspirational music and shots of a man preparing to go for a hike and hunt. It sets the mood for anyone who loves nature and the wilderness.
The Problem and the Solution
The video is very dark in places, showcasing the problem that this product solves. The product is truly phenomenal in its full-color night vision quality. Showcasing the solution provides seals for the deal.
The Characters
The video’s main character is a man with a beard who loves nature, camping, hiking, and hunting. The character represents a significant portion of the target audience for this product.
The Features
The product’s features are displayed and talked about throughout the video. There are product use case examples and much more you can see.
CTA
The video ends with a CTA to order the product on Kickstarter (the product launched on Indiegogo InDemand after completing its campaign on Kickstarter). It is an excellent CTA to urge backers to pledge and pre-order this great product.
Poopail
With our penultimate Indiegogo video example, we want to talk about Poopail – the best solution for cleaning dog poop. The project raised over $525K with 5,967 backers contribution.
A 3 minutes long, this Indiegogo video is on the longer side of the spectrum. Let’s see what it’s all about.
Video Introduction
The video starts in a playful mood. 2 flies are in the backyard where a cute labrador is getting ready to go potty. They are communicating through walkie-talkies and planning on how they will attack the dog’s poop. It is truly an intriguing start.
The Problem and the Solution
The problem with dog poop is known to every dog parent. In this case, the solution is shown perfectly through a demonstration and a storytelling voiceover.
The Characters
The characters in this video are the two flies, the cute labrador, and its parents. Honorary mentions go to the illustrated poop characters with different personalities.
The Features
The almost endless features of Poopail are all shown during the video. From convenience to accessibility, the creators of the product truly show that they know what they’re talking about.
CTA
Although this Indiegogo campaign video doesn’t feature a CTA, it still brings a ton of value through its storytelling.
GoChess
Last, let’s talk about GoChess – the most powerful chess board ever invented. Their campaign raised almost $1.9 million from 7,599 backers, and it’s still going!
Let’s see how the self-moving pieces of this chess board are shown in their 3-minute-long video.
Video Introduction
The intro of this video is genuinely engaging. It starts with showcasing the usual way to play chess, then shows the GoChess board with magically moving pieces. 5-seconds in, and you will definitely want to watch the whole thing.
The Problem and the Solution
You can see the problem shown through the solution. For example, you can play with people far away and still do it on the board. Ultimately, it demonstrates that this is the highest-level chess board one can ever get.
The Characters
From elders to youngsters, there are very diverse characters in the video. Even a granddaughter and grandfather play on the magical chess board. It makes it as relatable as it can ever be.
The Features
The narrator talks about all the most excellent features of the board and its app throughout the video. Although 3 minutes might be a bit long, the creators fit their endless top features into it.
CTA
The video has no particular CTA but ends with their slogan: “GoChess: The World’s Smartest Chess Board.”
Indiegogo Campaign Video Tips from TCF
As we approach the end of our guide on Indiegogo videos, we want to wrap it up by letting you know our secrets to make an Indiegogo video. We’ve compiled five quick tips for creating your own Indiegogo videos. So, here they are:
Start with a hook: The introduction of a video should set the exact mood that will appeal to your audience. Make it intriguing, make it fun, or make it suspicious. Do anything you can to make people want to keep watching it.
Tell a story: Storytelling is everything nowadays. People won’t just back your project because it’s cheap or because it works. They need an emotional connection. They need to relate to your brand.
Show what your product can do: Most of the time, showcasing your product will go further than just talking about it. People understand visual things much more quickly, so go ahead and add those examples and use cases in the video.
Make it professional: Whether you film your product with close-up shots on your phone or hire a studio to do it for you, you need to make sure to give your audience an aesthetically pleasing product to look at.
Keep it short: If you can fit your campaign video in the 1-2 minute range, you’ll be golden.
Consider including a CTA: Tell people to support your Indiegogo project. CTAs can truly go a long way.
Indiegogo videos are complex to record and narrate. You can use different styles, different visuals, and different storylines.
Keep it short, include a hook in the intro, and make it pretty and practical. These are the main things we’d like you to take away from this guide.
You should be proud of your project’s video. The best thing you can do is learn from examples of great projects and get inspired. Good luck, and happy filming!
Angel Poghosyan
Angel is a content, marketing, and strategy professional with over 6 years of experience working with startups and businesses across a range of industries. Her expertise lies in social media, tech, etc., and she has developed a deep understanding of these sectors through her work with a variety of clients.
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