Pet Shop Website Design 101

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Pet Shop Website Design 101


Pet Shop Website Design 101

Designing a fun and interactive website for a pet shop can seem challenging. There are many functionalities to consider, but a checklist can easily fix the confusion!

Let’s all agree that pets are adorable, and pet parents respond to adorable pet brands. From the first second anyone visits your website, they should think, “Awwww!” And don’t worry – we’ll help you get there.

Welcome to pet shop website design 101 with us.

Let us tell you everything there is to know about creating your first pet shop website design – from its key elements and building trust with your design to giving you the 5 best Shopify themes we’ve found. Let’s dive right in.

Key Elements of Pet Store Website Design

When you start your pet website design, you must consider a couple of key elements. If this is your first time developing a pet store design layout, you’ve come to the right place.

Let’s dive right in and discuss the most important aspects you must consider.

Sitemaps and layout

To set the right foundation for your pet shop website design, you first need to understand what pages you’d like to have and further expand upon the contents of those pages.

Usually, the must-have pages include:

  • Home
  • About us
  • Contact
  • Shop
  • Blog (you should run one for SEO purposes)

Additionally, you can add other pages that will improve your visitors’ experience.

There are many best practices for the layout that you can learn from. Having it all down will make it easier for you to start writing your website’s content.

User experience in pet store design

Underneath the success of every pet shop design is the UX you can deliver. As a base, make sure that your website is intuitive and easy to navigate. Don’t make it too experimental. Yes, you want your website to be unique, but don’t do it at the cost of your customer’s experience.

Last but not least, remember to be strategic about your CTAs. Place them seamlessly throughout your website. However, don’t go too far, or you might start being too pushy. Everything needs to be subtle.

Creating compelling visuals

In the world of pet ownership, emotions are another huge driver of purchasing decisions. Invoking emotions through compelling visuals is the easiest way to do so in your pet store design.

As a starting point, ensure your photos and videos are high-quality and fit your brand’s overall visual style. Next, include images of adorable pets, product displays, and even heartwarming storytelling graphics.

A picture is worth a thousand words, right? If a pet owner sees another pet enjoying a specific toy, they can visualize their pets playing with it. Thus, they will come closer to clicking that “Order now” button.

Putting together an easy navigation menu

Imagine going into a website and not knowing where to click. You’ll immediately get annoyed and click off. This is the one scenario you want to avoid. So, don’t complicate things. Create an easy and intuitive navigation menu.

Think of your website as a physical store. When you walk in, you must see signs pointing to the section you want to visit. There should be minimal hassle, and the environment should never be intimidating.

Divide your products into categories and create a smart search system. Whether your visitors are looking for pet toys or information on pet care, they should be able to find what they need within just a few clicks.

Optimize your site’s speed

Site speed is no longer a nice-to-have feature. In this fast-paced world, nobody will wait for your website to load. It’s frustrating and sends signals of distrust. You definitely don’t want to lose a potential customer over something so minor.

Compress your images, update them to next-gen formats like .webp, minimize your HTTP requests, and download plugins to optimize your website’s speed.

Improving your site speed doesn’t only enhance your user experience. It also improves your search engine rankings by signaling that your website is trustworthy.

Add your special touch

As much as your website should be intuitive and feel familiar to visitors, it should also have your own special touch. These small details can mean the difference between a purchase and an abandoned cart.

What makes you different from the competition? Is it your branding? Your videos? Your price? Leverage what you’re best at to increase your chances of converting potential customers.

Special additions to your website can foster brand loyalty over time. Your design elements can encourage customers to tell their friends about your store, resulting in faster growth.

Choosing the correct theme

Lastly, let’s talk about pet store website design themes. If you’re using an ecommerce platform like Shopify, Wix, or WooCommerce for WordPress, design themes will come in handy, to say the least.

Whether you’re looking to build sophisticated, simple, or creative pet store web design, you can find what you need online. But how do you choose the right theme for your specific store?

Let’s take the example of PooPail. The brand’s website was built with Shopify. As an e-commerce service provider for PooPail, our team carefully chose its design theme. Here are the main points the TCF ecommerce team highlighted while choosing a pet store theme.

  • Buyer persona: consider your audience’s age, gender, location, interests, and other characteristics. Based on these, develop some initial options that will optimally match them. For Poopail, these characteristics were considered pet owners (mainly female) in the US aged 45-65.
  • Quick buy: to shorten your sales funnel, you should use a theme that supports quick buying, a.k.a. adding a product to the cart immediately from the home page.
  • Variety of categories and sections: never consider a theme with only one option for category pages. This will leave too many things up for customization. So, invest in a theme that has a variety of design options.
  • Compatibility with the latest tools: ensure your chosen theme is up-to-date and compatible with the latest apps and tools. Ease of integration is critical.
  • Speed testing: we speed-tested our final options to choose the fastest possible option for Poopail’s theme.
  • Support options: make sure the theme developers offer good customer support options so that you can fix issues that come up without having to wait around too long.

5 Best Pet Store Shopify Themes

How can you find the perfect Shopify theme to match your brand’s look and feel? Many pet shop website design collections from ThemeForest and Shopify will provide what you’re looking for.

We’ve decided to simplify your job by gathering the 5 best pet store themes for Shopify. So, look no further, and let’s discuss these “pawesome” themes.


Boost Shopify Theme

Boost is a stunning Shopify theme for pet shops. It’s minimalistic yet special. With tons of features like translations, store locators, color swatches, and in-menu promos, this theme will be a powerful aid in creating the best pet shop website design for your store.


Petmall Shopify Theme

If you’re looking for themes with unique pet store designs, you’re in the right place! Petmall’s existing customization features and elements will fit your brand’s identity.


Champion Shopify Theme

As the name suggests, this theme champions any pet store website design. With its modern design, pet-related visuals, icons, and an overall dynamic look, this Shopify theme can fit any pet store.


Boost Shopify Theme

If you’re looking for a more serious and gentle theme to fit a more feminine brand, this is the one you should consider. It combines modern elements with timeless visuals to get an impressive site. So, if you’re leaning more toward the editorial side, check out this theme.


Petbest Shopify Theme

Shopify always delivers awesome pet store layouts. Even from the first glance, you can tell that this theme is made to appeal to pet owners. It is modern and soft, so fitting it into your brand’s guidelines will be easy.

Building trust with store design

After talking all about pet shop website design, you might think: “Why is this important?”

Well, your website should appeal to your audience, present your products in the best light, and, most importantly, instill trust in your visitors.

Trust is one of the biggest influencers of purchasing decisions, especially for pet parents who care about the well-being of their furry buddies. The design of your website has the power to make or break their purchase.

Avoid inconsistent designs to avoid coming off as a scam. You can also include customer testimonials, industry certificates, and secure payment badges to increase your trust.


There you have it, folks – the ultimate guide to pet shop website design. From compelling visuals and user experience to choosing the right theme and optimizing site speed, your website can become a magnet for pet parents.

We hope our pet shop website design tips helped you with your shop. Get ready to create the most “pawdorable” website design. We wish you the best of luck!

Angel Poghosyan

Angel is a content, marketing, and strategy professional with over 6 years of experience working with startups and businesses across a range of industries. Her expertise lies in social media, tech, etc., and she has developed a deep understanding of these sectors through her work with a variety of clients.


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