What Is the Maximum Amount You Can Borrow From Kickstarter

Discover the Insider Secrets of Million-Dollar Crowdfunding Campaigns

Some clients pay us over $1,000,000 to run their multi-million-dollar crowdfunding campaigns. For the first time ever, we’re pulling back the curtains and showing you how we do it.

  • How to develop a product everybody wants
  • How to get 100,000 visitors to your page
  • How to increase sales by over 37%
  • What services to use... and which ones you shouldn’t waste time on
  • And much more....
Get your book NOW!

What Is the Maximum Amount You Can Borrow From Kickstarter


What Is the Maximum Amount You Can Borrow From Kickstarter

Are you an aspiring entrepreneur with a vision just one step away from becoming a revolutionary project? Perhaps you’re a small business owner needing a financial boost to take your operations to the next level? In today’s landscape, the traditional routes to business capital are not the only game in town. Crowdfunding platforms like Kickstarter are reshaping how ventures find financial backing, opening doors to innovative and aspirational projects that might have stayed on the drawing board otherwise. But what is the maximum amount you can borrow from Kickstarter? And what does it mean for the future of your project?

In this thorough exploration, we’ll uncover Kickstarter’s funding ceiling, highlight why understanding this limit is crucial for project hopefuls, and provide strategies to help you unlock the platform’s full potential.

Maximum Amount You Can Borrow From Kickstarter

Kickstarter, a leading force in the crowdfunding domain, allows creators to raise funds for creative projects ranging from films and music to tech innovations and games. The platform utilizes an “all or nothing” funding model, where creators set goals and deadlines. Backers pledge funds and are only charged if the project reaches its goal within the specified time.

Explaining the Maximum Loan Cap

For creators setting up their projects on Kickstarter, it’s important to know that there is a limit to how much they can borrow. Kickstarter doesn’t offer loans in the traditional sense. Instead, creators who launch a project on the platform are effectively pre-selling their products or ideas. Once a backer commits to supporting a project, they provide the creator with the pledged amount, given the project meets its funding goal. There is no specific loan amount cap specified by Kickstarter – they defer to creators to set their funding goal. However, the platform advises that the chosen amount should be the minimum necessary for the project’s success.

Factors Influencing Borrowing Limits

While Kickstarter doesn’t enforce a maximum loan amount, there are certainly invisible boundaries influenced by various factors:

  1. Nature of the Project: The type of project you’re launching can influence how much you can realistically expect to raise. Creatives often have smaller funding goals than entrepreneurs launching a tangible product with manufacturing costs.
  2. Project History: If you’re a repeat Kickstarter user with a history of successful campaigns and timely deliveries, backers are likelier to pledge larger sums toward your new endeavor.
  3. Backer Base: The size and engagement of your existing backer community can significantly sway the upper limit of your funding goal. A large, passionate base is more likely to help you hit – and exceed – your funding target.

Impact on Entrepreneurs and Small Business Owners

Understanding the limits of your funding goal can profoundly affect your project’s future.

Advantages of Accessing Higher Loan Amounts

Setting a higher funding goal enables you to aim for a more expansive project scope, which is particularly beneficial for businesses requiring initial capital to scale up manufacturing or distribution. It’s also about setting realistic numbers that can cover hidden project costs – a common pitfall in underfunded campaigns.

Challenges and Considerations for Borrowers

Yet, higher goals come with higher stakes. If you don’t reach your target, you don’t receive any funds, potentially stalling your project. Over-ambitious funding goals can also lead to a lack of trust from potential backers, signaling your project as miscalculated or unsustainable.

Crowdfunding Strategies

With the dynamic borrowing limit of Kickstarter in mind, creators must approach their crowdfunding campaigns strategically.

Tips for Maximizing Funding Potential on Kickstarter

Start by conducting thorough market research to determine the optimal funding goal. Evaluate similar projects that have succeeded and observe their funding patterns. Don’t forget to engage with the Kickstarter community early and often. Transparency, responsiveness, and a solid project plan can significantly boost your chances of success.

Leveraging Rewards and Incentives to Attract Backers

Kickstarter backers are often motivated by the incentives offered for their support. Tailor your rewards to appeal to different levels of support, starting with a simple thank you and ending with exclusive previews and physical products. Remember, these ‘rewards’ can also be valuable in calculating your project’s actual financial need.

Case Studies

Kickstarter operates on a rewards-based crowdfunding model, not a loan system. Backers pledge funds to projects in exchange for rewards, not repayment. However, it’s understandable to see it as a loan due to the financial aspect. Let’s delve into two case studies that illustrate the impact of this model, considering it similar to a loan cap:

The Pebble Time (Success Story):

  • Project: Pebble Time smartwatch in 2015.
  • Goal: $500,000
  • Raised: Over $20 million (shattering Kickstarter records at the time)

Pebble Time was a sequel to a successful Pebble smartwatch campaign. They leveraged their established reputation and community to reach their funding goal within 17 minutes. The high amount raised surpassed a typical “loan” through Kickstarter, but backers weren’t expecting repayment with interest. Instead, they received rewards like the new smartwatch at a discounted price or exclusive accessories. This case study highlights the power of Kickstarter for established creators with engaged communities. Backers are essentially pre-ordering the product while supporting its development.

The Coolest Cooler (Failure Story):

  • Project: The Coolest Cooler, a high-tech cooler with features like a blender and phone charger, in 2014.
  • Goal: $50,000
  • Raised: Over $13 million

The Coolest Cooler campaign promised a feature-packed cooler exceeding the typical cooler’s functionality. While they achieved their funding goal quickly, fulfilling these ambitious features proved difficult. Delays, design changes, and production issues plagued the project. Many backers never received their coolers, or what they received fell short of expectations. This case study showcases the risk for backers. Pledging on Kickstarter isn’t a guaranteed loan; it’s supporting a project with the promise of a reward, and the project’s success hinges on the creator’s ability to deliver.

Key Takeaways:

  • Kickstarter’s model revolves around rewards, not loans. Backers are essentially pre-ordering a product or service while supporting its creation.
  • The Pebble Time case study demonstrates the potential for established creators to raise significant funds through Kickstarter.
  • The Coolest Cooler case study highlights the risk for backers. Project creators are responsible for delivering the promised rewards.

Read More: 15 Most Funded Kickstarter Projects

Successful Projects and Their Borrowing Limits

Look at successful projects within your niche that secured significant funding. Dissect their strategies and see how their funding goals aligned with their final amounts raised. For example, a tech startup that needed $50,000 for a first production run might set a goal just above that to account for Kickstarter’s commission and incentives to backers, leading the backers to effectively fund the company’s first batch.


Innovative and entrepreneurial endeavors have immense opportunities to attract funding through Kickstarter. By understanding the unwritten regulations that define the amount you can set as your goal, you position your project for success. Balancing aspirational with practicality is the key to optimizing your loan cap and unlocking the full potential of your project’s future. As you prepare to launch or relaunch your Kickstarter campaign, consider the ins and outs of this funding method. It might just be the boost your project needs to thrive in the real world.

Avatar photo

Alice Ananian

Alice has over 8 years experience as a strong communicator and creative thinker. She enjoys helping companies refine their branding, deepen their values, and reach their intended audiences through language.


Leave a Reply

Your email address will not be published. Required fields are marked *

When did Crowdfunding Start: A Comprehensive Overview

What Is the Maximum Amount You Can Borrow From Kickstarter
Read Article