Indiegogo InDemand Explained: What It Is, How It Works, and How to Use It for Maximum Sales

What if your crowdfunding success didn’t have to end when the campaign timer hit zero? Indiegogo InDemand lets you keep the momentum going, transforming your one-time funding push into a long-term sales and pre-order platform.

Whether you’ve just wrapped up a successful Indiegogo campaign or want to transfer from Kickstarter, InDemand gives you continuous exposure, ongoing sales, and access to a built-in audience of backers—all without the time constraints of traditional crowdfunding.

But is it the right choice for your campaign? In this guide, we’ll break down the benefits and challenges of Indiegogo InDemand, walk you through how to set it up, and share expert strategies to keep your campaign profitable for the long haul.

Ready to unlock long-term crowdfunding success? Let’s dive in.

What Does InDemand Mean on Indiegogo and How Does It Work?

Indiegogo InDemand is a special campaign type that allows you to raise funds without a time limit or goal. After your project meets its goal, you can upgrade your campaign and keep selling your product.

With exposure to a large, relevant audience, Indiegogo has a lot to offer to campaigners. Ultimately, the platform can serve as a landing page or an online store for your product.

All running campaigns on Indiegogo automatically turn into InDemand after they meet their goal. The same 5% fee will continue to be charged by the platform when your campaign ends and automatically switches to InDemand.

For Indiegogo InDemand, you must meet the goal set for your original campaign. After your InDemand campaign is live, it can run if you keep meeting your minimum disbursement amount every six months, usually 100 in your campaign’s currency.

Benefits and Challenges

Indiegogo InDemand is a great way to keep raising funds and selling your product after a successful crowdfunding campaign, but it’s not for everyone. Here’s what to consider before diving in.

Benefits

• No time limits. Unlike traditional crowdfunding, your campaign stays live indefinitely.
• Built-in credibility. Your backer count and funding total remain visible, making it easier to build trust.
• Seamless transition. If you launched on Indiegogo, your campaign moves to InDemand automatically. Kickstarter users can transfer their campaign with minimal setup.
• Pre-order friendly. InDemand acts like an online store, handling payments and orders without needing a separate ecommerce setup.
• More marketing flexibility. With no countdown clock, you can experiment with influencer marketing, ads, and new perks whenever you want.

Challenges

• Higher fees for Kickstarter campaigns. If you’re moving from another platform, Indiegogo takes an 8% cut instead of the usual 5%.
• Less urgency. Without a deadline, backers might not feel as much pressure to buy right away. You’ll need to create incentives like limited-time perks or exclusive offers.
• Ongoing marketing is a must. Crowdfunding campaigns naturally build hype, but InDemand requires continuous promotion to keep sales going.
• Fulfillment never stops. Unlike crowdfunding, where you fulfill all orders at once, InDemand means you’ll need a plan for handling ongoing shipments and inventory.

So Is Indiegogo InDemand Right for You?

If you want to keep raising funds, maintain visibility, and smoothly transition into ecommerce, InDemand is a solid choice. But if your campaign relied heavily on urgency or you don’t have the resources for ongoing marketing and fulfillment, it might not be the best fit.

How to Set Up an Indiegogo InDemand Campaign

So, you’ve decided to go with Indiegogo InDemand—now it’s time to set it up for success. Whether you’re continuing from an Indiegogo campaign or transferring from Kickstarter, getting the setup right will make all the difference in keeping momentum and driving long-term sales.

The good news? If your campaign was already on Indiegogo, the transition is automatic. If you’re coming from another platform, the process is straightforward but requires a few extra steps. Let’s break it down.

For Indiegogo Campaigns (Automatic Transition)

If you’ve already launched and met your funding goal on Indiegogo, InDemand is enabled automatically. Here’s what happens next:

1. Your campaign stays live after reaching its goal—there’s no need to relaunch.
2. The 5% platform fee continues for all new contributions.
3. You can update your campaign page to shift from crowdfunding-style messaging to a long-term pre-order model.

There’s nothing you need to do to activate InDemand, but optimizing your campaign for continued sales (which we’ll cover later) is key.

If you don’t want to move to InDemand, you can opt out before your campaign ends by adjusting your campaign settings. Once your campaign deadline passes, you won’t be able to deactivate InDemand manually, so be sure to make the decision in advance.

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For Kickstarter & Other Platforms (Manual Transfer)

If your campaign started on Kickstarter or another crowdfunding platform, you can still join Indiegogo InDemand. However, since your campaign didn’t originally launch on Indiegogo, the platform fee is 8% instead of 5%.

Also, the process isn’t automatic. Instead, you’ll need to transfer your campaign manually and go through an approval process. Here’s how to do it:

1. Create a Draft Campaign on Indiegogo

• Start a new campaign on Indiegogo by filling out the campaign creation page.
• Since you’re transferring an already funded campaign, some fields like the funding goal and timeline won’t apply—just enter placeholders where needed.

Alternatively, you can use the InDemand Quick Launch tool, which automatically imports your campaign details from Kickstarter.

This saves time by pulling in images, descriptions, and other key information, allowing you to review and make any necessary edits before submitting.

Double-check your imported content and update any details that might need refinement.

2. Select “Flexible Funding”

Indiegogo requires you to choose a funding type, even for InDemand. Selecting Flexible Funding ensures that you receive all contributions, even if you don’t hit a new goal.

3. Contact Indiegogo Support for Approval

Once your campaign draft is ready, email [email protected] with:

• The link to your Kickstarter (or other platform) campaign
• The link to your Indiegogo draft campaign
• A request to activate InDemand

4. Wait for Indiegogo’s Approval

Indiegogo will review your campaign to confirm eligibility. Approval usually takes a few business days.

5. Launch Your InDemand Campaign

Once approved, your campaign will be live on Indiegogo InDemand, and you can continue accepting pre-orders.

How to Optimize and Promote Your Indiegogo InDemand Campaign

Getting your campaign live on Indiegogo InDemand is just the beginning. Unlike traditional crowdfunding, where urgency drives pledges, InDemand requires ongoing marketing and optimization to keep sales coming in. Here’s how to make the most of it.

1. Update Your Campaign for Long-Term Sales

A successful crowdfunding campaign isn’t necessarily optimized for long-term pre-orders. Your Indiegogo InDemand page needs to be structured more like an ecommerce storefront than a fundraising pitch.

• Refine Your Messaging:

Move away from urgency-driven language like “Only X days left!” and focus on product value, availability, and why buyers should get in now.

• Rework Your Perks:

If your original perks were time-sensitive or limited to backers, introduce new bundles or add-ons that appeal to a broader audience.

• Keep the Page Fresh:

Update images, product descriptions, and campaign updates regularly so potential buyers see that the product is still active.

• Showcase Social Proof:

Feature backer testimonials, media mentions, and milestones to reinforce trust and credibility.

2. Drive Traffic from the Right Channels

InDemand buyers won’t find you unless you bring them in. That means actively driving traffic through multiple channels to keep sales steady.

• Social Media:

A natural way to keep your product in front of people who showed interest during your initial campaign. Focus on platforms where your audience is most engaged.

• Paid Ads:

Retargeting previous visitors and reaching lookalike audiences through Facebook and Google Ads can bring in highly qualified traffic. Since urgency is lower, ads need to emphasize product value and benefits.

• Influencer Collaborations

Partnering with influencers or niche creators can help tap into an already engaged audience that trusts their recommendations. This can be more effective than direct ads since buyers see real-world use cases.

• Email Marketing:

Your existing backers are your biggest supporters. Regular updates, exclusive offers, and product news can keep them engaged and encourage repeat purchases.

• Redirect Traffic from Your Original Campaign:

If your crowdfunding campaign ran on Kickstarter or a different platform, update your old campaign page, social media links, and ads to point to your Indiegogo InDemand page. This ensures that anyone discovering your past campaign can still place an order.

Instead of relying on one channel, the best results come from combining multiple strategies to drive consistent traffic and keep your campaign visible.

3. Create Urgency Without a Countdown Clock

One challenge with InDemand is the lack of a natural deadline—without a time limit, many potential buyers put off purchasing. You’ll need to create urgency in other ways.

• Limited-Time Perks – Offer perks or product bundles for a set period to encourage immediate action.
• Low Inventory Alerts – If applicable, highlight when certain items are close to selling out.
• Exclusive Offers – Give early InDemand buyers access to bonuses or discounted pricing that won’t be available later.

While you don’t want to create false urgency, strategic scarcity can nudge hesitant buyers to act sooner rather than later.

4. Keep Your Backers Engaged and Involved

Your existing backers are already invested in your success. Keeping them engaged isn’t just about encouraging repeat purchases—it also increases the chances of word-of-mouth referrals and organic exposure.

• Post Regular Updates – Let backers know about production progress, shipping timelines, and any new developments.
• Launch New Perks or Add-Ons – If you’re introducing accessories, upgrades, or new variations, your original backers are the first people who should know.
• Encourage Community Involvement – Whether it’s through social media engagement, referral programs, or special VIP perks, keeping backers engaged ensures they continue supporting your brand even after the initial campaign.

Managing Fulfillment for Your Indiegogo InDemand Backers

Raising funding and generating pre-orders is only one side of the puzzle. Next, you’ll need to fulfill those orders and deliver your promises and perks to backers on time.

Let’s talk about how you can access your backers’ data and fulfill your orders.

Finding & Exporting Your Backers’ Data

After logging in to Indiegogo and navigating to your dashboard, go to the “Perks Claimed & Donations” section. Here, you’ll find all relevant backer data, including:

• Contribution dates and amounts
• Perks claimed
• Names and email addresses of backers
• Shipping addresses (if applicable)

You can download this data as a CSV file or view each contribution by clicking on its contribution number.

Managing Your Pre-Orders from Your Indiegogo Dashboard

Your Indiegogo InDemand dashboard provides an order tracking system with three fulfillment stages:

1. Placed – Orders that have been received but not yet processed.
2. Locked – Orders that are ready for fulfillment (contributors can no longer edit or cancel their orders, though refunds may still be available based on your campaign’s policy).
3. Fulfilled – Orders that have been shipped, with tracking details added.

Updating Fulfillment States

New contributions automatically appear under the “Placed” status. Once orders are processed for shipping, move them to “Locked” to confirm fulfillment is in progress.

When an order is shipped, add a tracking number and move it to “Fulfilled” so backers can track their delivery.

Special Tips for Perk Fulfillment

After learning how you can manage your perks, access backer data, and fulfill your order, let’s talk about a couple of best practices for perk fulfillment.

• Send updates to your backers about shipping updates. If you post an update on your Indiegogo InDemand campaign page, it notifies your backers via email.
• Remember to be as kind as possible to your backers. Excellent customer service can go a long way.
• Underpromise and overdeliver. If you start fulfilling your orders even before your campaign ends, your community will love you for it.

Conclusion

That’s a wrap! We’ve covered everything you need to know about Indiegogo InDemand—from how it works to setting it up, promoting it, and managing fulfillment.

Follow the best practices we’ve outlined to keep your campaign running smoothly and make the most of this opportunity. With the right approach, InDemand can help you keep sales coming in, build credibility, and transition into long-term growth.

At the end of the day, your InDemand campaign isn’t just an extension of your crowdfunding project—it’s a landing page, a sales channel, and a platform to keep engaging with your audience.

So, stay active, track your fulfillment, and keep your backers in the loop.

Nice campaigns finish last!