Crowdfunding has always been a launchpad for big ideas, bold innovations, and the kind of products you never knew you needed—until now. From high-tech gadgets to niche passion projects, backers aren’t just funding products; they’re fueling trends, shaping industries, and betting on what’s next.
As we head into 2025, crowdfunding is a mix of consistent bestsellers, resurging trends, and bold innovations. Some categories have remained reliable favorites, while others are making a strong comeback after fluctuating in popularity. Shifts in lifestyle, technology, and mobility are all influencing what gets funded—and what captures backers’ attention the most.
So, which products will lead the crowdfunding space in 2025?
In this guide, we’ll dive into the top product categories poised for success, from crowdfunding classics to resurging trends and breakthrough innovations. We’ll explore what’s drawing backers in and why these products are shaping the future of crowdfunding.
The State of Crowdfunding in 2025
Crowdfunding continues to be a major force in product innovation and early-stage financing, offering entrepreneurs and creators a way to bypass traditional funding hurdles. The global crowdfunding market is expected to reach $20.46 billion in 2025, reflecting a steady rise in backer engagement and platform improvements.
While Kickstarter and Indiegogo still lead in reward-based crowdfunding, equity crowdfunding platforms are gaining momentum, attracting investors who want a stake in high-potential startups.
More than ever, crowdfunding is a competitive space, requiring creators to bring more than just a great idea—they need strong storytelling, a clear execution plan, and a product that stands out in a saturated market. The landscape has changed, and backers are more strategic and selective about where they put their money.
Shifts from Previous Years
Over the past five years, trending product categories have fluctuated, influenced by global events, economic conditions, and changing consumer habits. One of the biggest shifts in 2025 is the return of product categories that saw inconsistent demand during the pandemic.
For example, travel-related products were booming pre-2020 but experienced a steep decline as restrictions and lifestyle changes reduced travel demand. In 2025, however, as people resume frequent travel and outdoor adventures, crowdfunding is once again seeing a surge in portable power solutions, high-tech tents, travel wearables, and innovative accommodation solutions.
Similarly, the e-mobility sector has continued to evolve, with electric bikes, scooters, and even electric vehicles (EVs) gaining traction in crowdfunding campaigns. As cities push for sustainable urban mobility and consumers seek cost-effective, eco-friendly transportation, this category is expected to remain a dominant force.
Investor & Backer Expectations
Crowdfunding backers in 2025 are more informed, cautious, and selective than ever before. While early crowdfunding success was often driven by hype and viral appeal, today’s backers prioritize quality, longevity, and transparency.
Investors are looking for businesses with clear paths to profitability, not just cool ideas with short-term excitement. This shift has led to the rise of equity crowdfunding, where investors support startups in exchange for shares, aligning crowdfunding more closely with venture capital.
For reward-based crowdfunding, backers expect detailed roadmaps, realistic delivery timelines, and regular communication from creators. Campaigns that overpromise and underdeliver struggle to gain traction, while those that emphasize trust, transparency, and long-term value are thriving.
With these shifts in market trends and backer expectations, crowdfunding in 2025 is a highly strategic game—and the products that succeed are the ones that meet both consumer demand and investor confidence.
Traditional Crowdfunding Bestsellers Still Dominating in 2025
Some product categories have a proven track record on crowdfunding platforms, consistently attracting backers year after year. In 2025, these longtime bestsellers remain dominant, thanks to their strong, dedicated communities and ongoing innovation within the space.
Here are the categories that continue to thrive because they evolve alongside consumer demand, keeping campaigns fresh and exciting.
1. Video Games & Board Games – The Evergreen Favorites
The gaming industry has always been one of crowdfunding’s biggest success stories, with both video games and board games consistently ranking among the top-funded projects. In 2025, this trend is still going strong, driven by a mix of indie game studios, passionate tabletop designers, and innovative accessories that enhance the gaming experience.
Sub-categories driving crowdfunding success:
- Video games – Indie developers continue to thrive, using crowdfunding to fund development, generate early buzz, and engage communities long before launch. Retro-style games, RPGs, and unique storytelling experiences often gain the most traction.
- Board games – Tabletop gaming remains a beloved niche, with intricate strategy games, immersive storytelling experiences, and cooperative gameplay being the most funded.
- Gaming tables – High-end, multi-functional gaming tables with storage solutions and LED lighting have become increasingly popular, catering to dedicated tabletop players.
- Board game accessories – Products like custom storage cases, board game backpacks, upgraded components, and organizers are attracting backers looking to enhance their existing collections.
2. E-Mobility – The Future of Urban Transportation
The e-mobility sector has been one of the most consistent crowdfunding winners frequently reaching—and exceeding—their funding goals. As cities push for sustainable, cost-effective transportation solutions, this category remains a favorite among urban commuters and eco-conscious consumers.
Sub-categories leading the charge:
- Electric bikes – More efficient batteries, foldable designs, and improved affordability are making e-bikes a top-funded category.
- Electric scooters – Commuter-friendly scooters with longer battery life and enhanced safety features continue to draw backers.
- Electric skateboards – A niche but dedicated segment, these appeal to both casual riders and extreme sports enthusiasts.
- Electric vehicles (EVs) – While still in its early stages, crowdfunding for small-scale, affordable electric vehicles is beginning to gain traction, offering a glimpse of what’s to come.
3. Smart Home & IoT Devices – Revolutionizing Everyday Living
Smart Home and IoT devices have been crowdfunding darlings for years, attracting tech enthusiasts and homeowners looking to upgrade their living spaces. In 2025, they continue to dominate, thanks to continuous innovation in connectivity, AI-driven features, and sleek design. From smart security systems to energy-saving gadgets, these products offer tangible benefits that resonate with backers seeking convenience, safety, and cost savings.
Sub-categories leading the smart home charge:
- Smart security solutions – Advanced cameras, motion sensors, and doorbell systems that leverage AI for real-time alerts and enhanced threat detection.
- Home automation hubs – Centralized devices that seamlessly integrate lighting, thermostats, and appliances, offering intuitive control through voice assistants or mobile apps.
- AI-driven appliances – Refrigerators, washing machines, and robot vacuums embedded with machine learning to adapt to user habits, optimizing energy use and performance.
- Energy management tools – Smart thermostats, solar integration systems, and consumption monitors that empower homeowners to reduce their carbon footprint and costs.
Comeback Categories: Variable Trends Gaining Momentum in 2025
Some crowdfunding trends fluctuate in popularity, gaining massive attention one year and fading the next, only to resurge when consumer interest, technology, and timing align. Over the past five years, certain product categories have experienced b, largely influenced by global events, economic conditions, and shifts in lifestyle habits.
In 2025, several of these previously inconsistent categories are making a strong return, fueled by technological advancements, renewed consumer demand, and evolving needs.
Let’s explore further the ones that are once again attracting backers in droves.
1. Travel-Related Products – The Big Return
The demand for travel gear and accessories has been unstable over the past few years, largely due to pandemic-related travel restrictions and changing work habits. However, with travel now fully rebounded and more people embracing adventure-driven lifestyles, crowdfunding platforms are seeing a renewed wave of highly innovative travel products.
Sub-categories seeing renewed interest:
- Portable power solutions – Solar chargers, power banks, and lightweight battery packs for travelers needing off-grid energy solutions.
- High-tech tents – Modular, weather-adaptive, and self-inflating tent designs are drawing interest from campers and backpackers.
- Travel wearables – Smart backpacks, anti-theft wallets, temperature-regulating clothing, and multi-use travel accessories.
- Innovative accommodation solutions – Compact, portable travel setups for remote workers, van-lifers, and adventurers.
The resurgence of frequent travelers, digital nomads, and outdoor enthusiasts has brought these products back into the crowdfunding spotlight.
2. Health & Wellness Products – A More Personalized Approach
The wellness sector has had an on-again, off-again relationship with crowdfunding, largely dependent on emerging health trends. In 2025, consumer demand is shifting toward personalized, AI-driven solutions that offer tailored fitness, nutrition, and relaxation benefits.
Sub-categories thriving in crowdfunding:
- Wearable fitness technology – AI-powered fitness rings, real-time biometrics trackers, and smart training assistants are revolutionizing health monitoring.
- Personalized supplements – DNA-based nutrition plans and custom supplement regimens tailored to individual needs.
- Stress-relief gadgets – Smart massagers, meditation aids, and light therapy tools designed to improve mental wellness.
- Home gym equipment – Compact, AI-integrated home workout solutions catering to small spaces and hybrid fitness lifestyles.
With consumers prioritizing long-term health and convenience, these smart, science-backed wellness products are making a powerful comeback.
3. AR/VR Glasses – Immersive Tech Rises Again
While AR (Augmented Reality) and VR (Virtual Reality) have long been seen as the future of digital experiences, crowdfunding success in this category has been inconsistent. Now, with significant advancements in hardware and growing consumer demand for immersive tech, AR/VR glasses are back in the crowdfunding spotlight—particularly in the gaming space.
Sub-categories thriving in crowdfunding:
- Gaming-integrated AR/VR glasses – Crowdfunding is seeing a surge in customizable AR/VR headsets designed specifically for interactive, immersive gaming experiences.
- Standalone AR/VR devices – Lighter, more user-friendly wireless headsets with improved battery life and performance are making AR/VR tech more accessible.
- Multi-use AR/VR applications – Beyond gaming, AR/VR crowdfunding is expanding into fitness, education, and professional use, offering tools for productivity and training.
As demand grows for seamless, high-quality virtual experiences, these devices are poised for a major resurgence in crowdfunding success.
Emerging Innovations Set to Dominate Crowdfunding in 2025
As technology advances at breakneck speed, new frontiers are opening up in the crowdfunding space. In 2025, products driven by artificial intelligence, cutting-edge science, and environmental stewardship are set to captivate backers eager to be at the forefront of innovation.
Here are the categories poised to make a major impact on crowdfunding platforms this year.
1. AI-Powered Robotics & Automation – The Next Frontier
The rise of affordable, intelligent robotics is reshaping daily life and industry alike. From home companions to specialized automation tools, AI-powered machines are gaining attention for their potential to increase efficiency, improve quality of life, and push the boundaries of what’s possible.
Sub-categories driving innovation:
- Domestic service robots – Robotic housekeepers, gardening assistants, and eldercare aides that can perform routine tasks and learn user preferences.
- Modular robotics kits – Educational, DIY-friendly sets that empower enthusiasts to build and customize robots for coding, automation, and creative experimentation.
- Industrial automation tools – Crowdfunding campaigns targeting small businesses and startups eager to automate processes like assembly, packing, and quality control.
- Human-robot collaboration – Advanced bots designed to work safely alongside humans, bridging the gap between manual labor and fully automated solutions.
2. Biotech & Personalized Medicine – Health at the Molecular Level
Biotech breakthroughs are moving from lab to living room, as more projects seek to personalize healthcare. In 2025, crowdfunded biotech campaigns focus on targeted therapies, home diagnostics, and DNA-based solutions—all fueled by the growing demand for individualized wellness.
Sub-categories shaping the biotech wave:
- Home genetic testing kits – Next-generation DNA and gut microbiome tests offering precision insights into diet, exercise, and potential health risks.
- Wearable medical devices – AI-driven wearables for continuous monitoring of conditions like diabetes, heart health, and respiratory issues.
- Gene therapy advancements – Early-stage projects exploring CRISPR-like solutions that promise targeted treatments for rare and chronic diseases.
- Regenerative medicine – Innovations in stem cell therapies and tissue engineering aimed at accelerating healing and reducing invasive procedures.
3. Sustainable Tech & Clean Energy Innovations – Powering a Greener Future
With climate concerns at an all-time high, eco-focused projects are set to flourish in 2025. From renewable energy solutions to circular economy systems, these campaigns tap into backers’ desire to support meaningful change through practical, planet-saving tech.
Sub-categories fueling the green revolution:
- Micro-grid & home energy systems – Solar kits, small-scale wind turbines, and energy storage solutions that make households more self-sufficient and resilient.
- Water purification & recycling – Advanced filtration devices, portable purification systems, and home-scale recycling solutions addressing clean water scarcity.
- Circular economy products – Biodegradable packaging, zero-waste consumer goods, and compostable alternatives that minimize environmental impact.
- Next-gen materials – Projects exploring sustainably sourced, high-performance materials (like plant-based plastics or graphene composites) for various applications.
Conclusion
As crowdfunding continues to evolve in 2025, it’s clear that backers are more discerning, creators are more strategic, and innovation is more essential than ever. The products dominating crowdfunding platforms this year fall into three major categories: proven bestsellers that consistently attract funding, resurging trends making a strong comeback, and cutting-edge innovations that push the boundaries of technology and sustainability.
Gaming, e-mobility, and smart home products continue to dominate, while travel gear, wellness tech, and AR/VR glasses make a strong comeback. At the same time, AI-powered robotics, biotech, and clean energy solutions are shaping the future.
For creators, the key to success lies in understanding these trends, leveraging strong storytelling, and delivering on promises.
For backers, 2025 is shaping up to be an exciting year filled with breakthrough ideas, smarter technology, and game-changing projects that redefine what’s possible through crowdfunding.
Please, please, please, DO prove I’m right.. by launching in one of these trending categories!
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