Move over Silent Partner, there are a lot of fans! The press the Off the Hot, and straight from the crowdfunding’s favorite creative director of Ran by Cory (the remember the HIM? For the HIM for We dubbed the the the the the Godfather of Advertising way back in October), Comes the YeCup 365 . And it’s very, very clever.
This is a dandy little mug is pretty special. It doesn’t need to be controlled; it sets the temperature. Well, actually, you, and YeCup your drink in response. It even sends a message to your phone when your beverage is ready to go. Didn’t we say it was clever ?!
Having a score of 310% (313% when we’ve gone for a bit), we’ve been counting his goal for more than 30%! is about.
“It was a long road to get here,” Vigen smiles ruefully when we congratulate him on his crowdfunding success. “It is a real innovation, it can be your phone, you can get your car. Try selling something so new to investors! We had a few hiccups. ”
But they got there in the end. With a month still to go, YeCup has already been raised over $ 90,000 and is rapidly selling out of units. “It’s been incredible.” Vigen agrees, “That’s why crowdfunding is such a fantastic platform. This is what we’ve given for our product. ”
This is the seven-man team (and Ran) got from crowd financing? “Not at all!”, “It’s quick to put me right,” “Consumer needs and preferences. You smile, “But you would never know.” The first YeCup campaign gave us some fantastic feedback – both good and bad – that helped us to shape the product. ”
“ Indiegogo campaign gave us. It will be invaluable in the future. I think that this is the best way to get funding. ”
Any advice for other startup innovators out there? “It’s a great team.” Vigen hesitates, “But most importantly, it’s a great idea. If your product is nonsense, all the PR in the world won’t help. ”
A lot of the While Our campaigners Rely on social media and email tools to drive Their campaign by success (check out Our article with the fantastic Elena Mikhaylova for some top tips), Vigen and a His team took a little Different Approach. But he didn’t want to know how to use it. ” It helped add our credibility to our product. Backers Cooler Cooler debacle. “
And social media? “We’re online posting updates on Facebook. We use a lot of social media marketing tools. You need to use social channels only. ”