Kickstarter and Indiegogo Statistics: 2nd Semester of 2021

Indiegogo and Kickstarter are 2 of the world’s most popular crowdfunding platforms. We’re sure you’ve read some crowdfunding stats, but there’s more to the story than that. Crowdfunding is a legit way to go if you’re looking for ways to fund your startup.

Will your idea do well on crowdfunding platforms? How much can you potentially raise?

To help you make an informed decision, we took it upon ourselves to collect, analyze, and report on some crucial data. In the end, we found some mind-blowing Indiegogo and Kickstarter stats that you need to know.

If you want to know more about the Kickstarter success rate, along with other crowdfunding statistics about backers, high-performing categories, and amounts raised for Kickstarter and Indiegogo, you’ve come to the right place.

Here is our midyear update on Kickstarter and Indiegogo crowdfunding stats for the second semester of 2021.

Methodology and Limitations

Our analysis of Kickstarter and Indiegogo platforms was based on core data about backers, product categories, prices, and more.

The main limitation of this research report regards data collection. Our sampling procedure was limited. Thus, we ended up with a smaller sample where we could gather quantitative data, especially for Indiegogo stats.

Since getting information about Indiegogo campaigns is much more complex than Kickstarter, our sampling sizes were unequal for both platforms. Nevertheless, we ensured that this crowdfunding market report conveys clear industry patterns and critical insights using different analysis tactics and strategies.

Kickstarter Stats: 2021

Kickstarter is one of the world’s most popular crowdfunding platforms. We’re sure you’ve read some crowdfunding stats, but there’s more to the story than that. Crowdfunding is a legit way to go if you’re looking for ways to fund your startup.

Will your idea do well on crowdfunding platforms? How much can you potentially raise? 

To help you make an informed decision, we took it upon ourselves to collect, analyze, and report on some crucial data. In the end, we found some mind-blowing Kickstarter stats that you need to know.

If you want to know more about Kickstarter’s success rate and other crowdfunding statistics, including those about backers, high-performing categories, and amounts raised on Kickstarter, you’ve come to the right place.

Here is our annual update on Kickstarter crowdfunding stats.

Kickstarter Stats

These Kickstarter stats will surely tickle your brain if you want to know more about this giant crowdfunding platform.   

• We have selected 1,654 crowdfunding campaigns from 2021, which have received funding of over $50K each and have raised a total of about $540.5 million on Kickstarter.

We divided these 1,654 projects into 3 groups according to their funding. It turns out that almost half of the money was raised by only 5.5% of these projects (95). In other words, 5.5% of the projects managed to raise 38% of the total funds.

Group	Raised money % of total	Number of projects, % of total
<500,000	44%	85%
500,000 – 1.000.000	18%	8.5%
1.000.000	38%	5.5%

Chart 1: 1,654 projects, $54,5M generated

Figure 1: The most successful crowdfunding campaigns on the Kickstarter platform (in  2021).

The number of products was high, but not all were elephants. It’s also worth mentioning that among the projects raised less than $500,000, almost 40% of funding was raised by 19% of projects ($250,000-$500,000).

So obviously, there were elephant campaigns that raised significantly higher amounts of money than an average crowdfunding campaign could reach. As you can already tell, the amount of funding plays a big role in a Kickstarter project’s success rate.

We will take a closer look at these campaigns and dissect them further in this section of our Kickstarter stats.

Now, let’s take a look at the campaign backers behind the funding of these crowdfunding projects. 

• 4, 723,578 crowdfunding project backers contributed across 15 product categories. Games, Design, and Technologies are in the lead, capturing 88% of campaign backers and an 88.5% share in the generated funds across only 3 categories.

Category	N of backers / %	Raised money / %
Games	3,013,505 / 63 %	265,870,913 / 49%
Technology	437,240 / 9 %	117,994,574 / 21.5 %
Design	718,662 / 15 %	95,196,498 / 17 %
Other	554,171 / 11%	61,387,432 / 11%

Chart 2: 4.7 mln backers, 3 favorite categories

 

Figure 2. Top product categories for a successful crowdfunding campaign on Kickstarter

The Technology product category generated a significant portion of money with a much smaller number of campaign backers. This shows that backers do not mind paying for pricey tech products if they are innovative enough. 

Tech project backers need you to add significant value to their lives, and they’re ready to pay for it. This is one of the Kickstarter statistics that’ll make it easier for you to answer the question, “Is crowdfunding worth it for my project?”

So now, let’s deep dive into our crowdfunding stats for the 95 projects with over $1 million in funding. 

• More than half of the projects (34) are first-timers.

This means that projects and project owners (product creators) can even succeed on their first try. If you’re a first-time campaigner, just know that anything can happen.

As in the case of the total sample, the Games product category is the leader in campaigns that raised over $1 million. 

The Design category takes second place, and it’s not a close call either. Although it has many campaign backers, it also has lower average prices – approximately $215. 

And again, backers in the Technology category are ready to pay a higher price for their favorite innovative products. The average pledged money during 2021 – is $520.

Here’s a more detailed representation of the top product categories, their proportions, the average amount of money pledged, the number of backers, and the amount of funding generated.

The “Games” product category generated a significant portion of money with a bigger number of campaign backers.

Tech project backers need you to add significant value to their lives, and they’re ready to pay for it. This is one of the Kickstarter statistics that’ll make it easier for you to answer the question, “Is crowdfunding worth it for my project?”

Below, we can see the number of products per category. The least amount of the products fall within the “Theater” category:

Category	Count			Avg. Pledge	Backers	Raised Money
	<$500K	$500k – $1 mln	$1 mln>
Games	556	55	59	$160	3.013.505	265.821.070
Design	304	27	16	$214	718.662	95.196.498
Technology	250	48	15	$518	437.240	117.994.574
Publishing	46	4	1	$150	101.245	10.979.567
Comics	67	3	1	$90	152.311	12.555.448
Film and Video	54	3	2	$200	115.795	15.702.037
Food	33	–	1	$343	30.707	4.726.378
Art	22	2	–	$104	57.282	4.929.193
Crafts	1	–	–	$456,21	152.311	343.070
Dance	1	–	–	$450,36	267	120.245
Fashion	55	3	–	$164	72.866	8.860.070
Journalism	1	–	–	$106,28	1713	182.063
Photography	9	–	–	$206	7919	1.631.035
Theater	1	–	–	$60	1646	98.632
Music	14	–	–	$139	11.668	1.259.692
Grand Total	1414	145	95	$219	4.723.578

Table 1. Summary of successful crowdfunding campaigns on the Kickstarter platform based on product categories and money raised

When identifying the crowdfunding projects with higher chances of becoming champions using these metrics, it becomes apparent that there are both high-price and low-price projects.

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As for the product categories – the most popular ones have a higher number of total launches, thus a higher number of champions accordingly.

Still, there are champions in the least popular categories as well, which shows that the crowdfunding success rate of a crowdfunding project mainly depends on the product itself and the campaign marketing strategy rather than the price or category. 

If we group the prices into 3 ranges, we can see that 74% of campaign backers funded crowdfunding projects with prices around $100-$200, while only 1.5% of them pledged anything more than $500.

Backers and Prices
<$150	80.5%
$150-$500	18%
$500+	1.5%

Figure 3. Percentage of backers based on the average amount of money pledged on Kickstarter

The following figure shows the funds raised during each month:

Month	Number of projects	Raised money	Backers
January	105	33.312.622	286.089
February	104	45.561.460	507.248
March	143	65.908.142	505.386
April	118	56.352.629	471.249
May	76	33.880.962	246.209
June	106	40.688.791	343.215
July	145	38.839.352	330.160
August	156	43.099.851	381.907
September	166	36.564.367	349.628
October	223	57.167.445	693.215
November	198	65.552.308	417.763
December	115	23.471.644	191.509

 

Figure 4. Generated/raised an amount of money from the campaigns per month on Kickstarter

Surprisingly, the most funds were raised during November, March, and October 2021. We also see a decreasing tendency through summer and December, which is typical because people travel more during the holiday season.

And that concludes our Kickstarter stats for 2021. If your genius idea is in the top 3 categories of Games, Design, and Technology, you have better chances of running a million-dollar campaign. In any case, if your product is worth it, no Kickstarter statistic should stop you from trying your luck. After all, the crowdfunding market is full of surprises.

Indiegogo Stats

Now that we’ve looked at one giant let’s take a look at the next one. Here are the Indiegogo stats you need to know from the second semester of 2021.

As mentioned before, we were limited in terms of data collection for Indiegogo, so there is a big difference in the sampling quantities between Indiegogo and Kickstarter stats.

We have sampled 149 projects with budgets of over $50k that have raised $60 million across 16 categories in the second half of 2021.

Figure 5. Successful campaigns on Indiegogo per category (the  1st semester of 2021)

Let’s have a look at the backers behind the funding. In the first 6 months of 2021, 193K backers contributed to Indiegogo crowdfunding campaigns. The leading categories are “Home,” “Transportation,” and “Fashion and Wearables” in terms of the pledged money.

$60 million was generated on Indiegogo, via 193k backers, through 149 projects >$50k budget.

The top categories in terms of money raised are the following.

• Home
• Transportation
• Fashion and wearables

Figure 6. Favorite product categories on Indiegogo

These top five subcategories generated about 53% of the total funds and 61% of the total number of backers.
Like we did with Kickstarter stats, let’s look deeper into Indiegogo stats for the 14 projects with >$1 million funding.

Among these champions, projects are those with significantly higher average pledges and fewer backers, as well as those with more backers and lower prices.

Indiegogo vs Kickstarter stats

Looking at the top 100 projects across two platforms, Kickstarter raised around two times more funds than Indiegogo, but with four times the backers. This means the average pledge on Indiegogo is significantly higher. In other words, Indiegogo has considerably fewer backers who don’t mind paying a higher price for better products.

The highest-funded project in the second half of 2021 on Indiegogo is the VAVA Chroma Triple Laser Projector which raised $6.5 million with 2k backers when the campaign was live. 

On Kickstarter, the highest funded project is unsurprisingly a board game called “Avatar Legends: The Roleplaying Game,” which raised $9.5 million thanks to 81k backers. It was the third campaign by Magpie Games.

Summarizing the Second Half of 2021

969 crowdfunding campaigns with budgets above $50K raised more than $ 242 million on Kickstarter.

The top 3 categories in terms of both backer quantity and money raised are the following.

• Games
• Design
• Technologies

$60 million was generated on Indiegogo, via 193k backers, through 149 projects >$50k budget.

The top categories in terms of money raised are the following.

• Home
• Transportation
• Fashion and wearables

Your chances of raising more than $1 million for your first campaign are just as high as if you had already completed other successful or unsuccessful projects.

One of TCF’s recent campaigns, Kara Pure – the world’s 1st air-to-water dispenser of mineral-rich alkaline water, raised around $900k on Indiegogo, the first crowdfunding project for the creator company.