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Know How: Manage all your ads from one platform

03.09.2020

Quantum physics claims there are multiple versions of you.

It would be cool if those many yous could help you out with your tasks and make your life easier.

But because in the present reality there is only one you, the wiser choice is to look for smart solutions to reduce your work and busy time.

In this week’s Know How we’ll reveal a very cool tool that helps you track your Google, Facebook, Instagram, and Microsoft ads from your mobile without the annoying and time-consuming need to log in to your different accounts.

Aside from this, you’ll learn a super useful hack for finding popular Pinterest keywords for your ads, explore a new place to gain inspiration from top-performing video ads sorted by Facebook, as well as experience the power of the future in the present by building audiences in Google Analytics based not only on your consumers’ past but also future behavior.

Pretty cool, huh?

Ads Management: Track all your ads in one platform

Pinterest Ads: Find the most-searched keywords for your next Pinterest ad in seconds

Facebook Ads: Find inspiration for your next video ad with Facebook Ads Leaderboard

Google Analytics: Build predictive audiences in Google Analytics to remarket your ads

Without further ado, let’s jump in!

Track all your ads in one platform

By Arsen Hakobyan

There are tons of different mobile applications for managing ads but let’s confess — none of them are really good for one main reason: they fail to combine all your ad platforms in one.

As a result, you find yourself going back and forth from one app to another trying to keep track of your different ads and get all the necessary information.

The process is indeed annoying but here’s a genius godsend for you to track all your ads in a much more clever way!

It’s an app that has it all called Clever Ads Manager.

This is kind of a one-stop-shop for ads, which allows you to easily combine all your Google and Facebook ad accounts so you can have access to all of them from one single app, which is really user-friendly and intuitive.

Simply install it and connect your Google, Facebook, Instagram and Microsoft accounts in seconds:

clever ads manager

What you see next will pleasantly surprise you: metrics including income and spend for both Facebook and Google shown beautifully along with the comprehensive CPA and Conversions graphs. I couldn’t have dreamt of a better tool to keep track of all these data!

clever ads manager graphs

What’s more, you can go and explore more detailed insights for all the platforms separately:

Clever Ads Manager different platforms

And if you need detailed information on the Impressions, Clicks and Conversions, simply click on the Campaigns section, choose the specific time period you want and there you have all the figures neatly collected for you!

Impressions, Clicks and Conversions

With all this useful and all-inclusive information being at your fingertips, you’d better go and delete all your old and useless advertising apps.  Level up to Clever ads and give a fresh start to your ad tracking in a clever and comfortable way!

Find the most-searched keywords for your next Pinterest ad in seconds

By Hayarpi Igityan

Wondering what the most searched keywords on Pinterest are? Let me reveal the most common practice that only skillful Pinterest marketers know.

Here are 2 easy steps to help you find those keywords in no time:

  1. Search for some keyword, say ‘electric toothbrush’.Pinterest will show you a few search suggestions (storage, holder, best, oral b, etc.) which are not just words associated with your keyword but actually the most popular keywords Pinterest users search in combination with your initial keyword, i.e. electric toothbrush.Most searched Pinterest keywords
  2. Next, click on one of the suggestions, say ‘storage’, and you’ll see more long-tail keywords.

That’s it!

Also, note that the order these keywords appear in is not random. They come in descending order of popularity!

Now you’ve got your list of popular keywords. Go nail your next Pinterest ad campaign!

Find inspiration for your next video ad with Facebook Ads Leaderboard

By Elen Afrikyan

If you’re an advertiser or marketer, you’ve surely had a day when you ran out of ideas for your ads.

But that’s not the worst thing that can happen to you on a hectic day … well, as long as you know where to look for inspiration.

One of such places is the Facebook Ads Leaderboard, a cool page you can find on Facebook for Business.

It turns out Facebook uses its special algorithm to determine and collect all the best performing video ads here. In doing so, Facebook takes into account the ROAS and engagement rate of the specific ads, as well as the best creative practices.

Facbook Ads Leaderboard

And the coolest part?

Anyone of us can go and check them out, all for free!

One of the best features of this board is that you can filter the video ads by month, segment, and region. Say, if you’re interested in video ads related to technology and your market is North America, simply watch the latest top-performing videos in that region and you’ll get a good idea on what will work best for you.

But the cool features don’t end here.

Here’s another one for you: When you click on an ad to review it, pay attention to the bottom right corner, where you’ll find even more top-performing ads for the same category.

Overall, Facebook Ads Leaderboard is a great free tool to boost your creativity and take your ads’ CTR and view rate to new heights.

Build predictive audiences in Google Analytics to remarket your ads

By Ani Hakobyan

Relying on measurements telling us about consumer behavior has and will always be the ground zero for planning our next marketing activities and making them more efficient.

In advertising, we also use those measurements to create various audiences differentiated by the actions that interest us.

So far Google Analytics has been helping us with this, measuring the actions people take across our app or website. To make the work easier for advertisers, GA also used to automatically create audiences such as converters.

But now it has developed so much that it can not only measure the consumers’ post factum behavior but also analyze their data and predict the future actions they may take.

It does that by introducing 2 new metrics to create predictive audiences:

  1. Purchase Probability — predicts how likely the users who have visited your app or website are to log a particular conversion in the next 7 days.
  2. Churn Probability — predicts how likely it is that recently-active users will not visit your app or site in the next 7 days.

The audience created based on the purchase probability metrics can be called the hottest target audience for remarketing in Google ads, while the one created based on the churn probability is a great audience to exclude.

In the Audience Builder, you can actually select from a set of suggested predictive audiences.

Google Analytics Predictive Audiences

This is not yet available in all accounts, as it is in Beta testing but hopefully, soon it will start appearing in all ad accounts.

You can learn more about predictive metrics here.

Meanwhile, let’s congratulate ourselves on getting this useful data from the future!

***

This much for this week, folks!

Have you already installed the Clever Ads Manager to track all your ads from one platform? No way you haven’t!

What about finding the most popular keywords for your next Pinterest ad? They’re already there waiting for your search.

You’re at a loss for ideas for your next video ad? You should definitely check out the top-performing video ads sorted by Facebook on Facebook Ads Leaderboard.

And last but not least, I wonder which of the two metrics described above appeals most to you for creating a futuristic predictive audience?

Also, before you walk out with these revolutionary hacks and tools in your mind, discover Facebook group tools to generate revenue.

And don’t forget to check out our blog for cooler growth-hacks next week!

See you in our next blog post!

Lilit Drampian

Lilit Drampian

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