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6 hacks to level up your ads and email marketing this Xmas & beyond

24.12.2020

Ho-ho-ho!

In only a few hours it’s Christmas.

Before the most wonderful time of the year arrives at your door, quickly put on your Christmas sweater, grab your hot chocolate and cookies, and sit by the fireplace… we’ve got a special gift for you!

For today, we’ve got 6 super effective hacks to spice up your Christmas and help you with your hacking strategies, goals, and resolutions for the coming year.

Maybe you’re someone who has decided to boost your ad results in the coming year. Or someone who wants to read lots of articles this holiday season (and forever) without paying a cent. Are you looking for ways to win back the hearts of your old clients? Or you want to automate your work with Facebook ads? What about starting the new year with a new newsletter and getting a high-quality list of subscribers?

We’ve covered it all for you.

Treat yourself! Ho-ho-ho!

Ads: Triggers that stick your audience to your ads like honey

Paywall hack: Overcoming paywalls without paying a penny

Email marketing: The breakup email: Your secret weapon (or heavy artillery) in follow-ups

Ads: Advanced Facebook Rules to Automate Your Work

Instagram: Reengage your Instagram followers with Carousel Posts

Email marketing: Reply “Yes” Instead of a Confirmation Email

Triggers that stick your audience to your ads like honey

By Ani Hakobyan

Let’s face it: Psychology is an inseparable part of advertising.

It’s exactly those small psychological nuances that do the trick.

As the saying goes, the devil is in the details.

This know-how is exactly about those devilish details that can make a huge impact on the attractiveness of your ad, driving your customers to more resolute actions.

Here are a few magic tricks to help you achieve that “wow” effect:

  • Position your images/graphics on the left side of your ad 

Just have a look at the images below. Which one appeals more to you? Which one would be easier for you to read?

Ad text image position

Of course, the right one!

But why?

No voodoo magic, just biology.

Science says it’s because our brain is wired that way: we process the information easier when the text is on the right side of the image. That’s because the right hemisphere of our thinking organ is responsible for processing the pictorial information presented on the left part of the image, while the left hemisphere — for the logical and verbal information on the right.

 Human brain hemispheres

Make sense?

So, whenever you have a combination of an image and text in your ad, make sure your text is always on the right side, especially when it’s next to a very cute snowman.

  • Encourage mental interaction

When creating images, always position them in a way that will make your reader immediately imagine themselves using your product.

For example, if you’re selling a mug, always place it with its handle on the right, as, you know, this is a mostly right-handed world (no offense to left-handers).

Mug handle example

When the handle is facing right, it kind of calls you to come and take it into your hand, thus having the effect of engaging you in mental interaction.

But that’s not only about red Nescafe-like mugs.

You can actually tempt and hook your audience by adding to your image any “tool” that requires using hands.

Spoon example

In this case, the spoon is the little trigger that just took you inside the image and helped you taste the yummy muesli, mentally.

  • Orient your model’s gaze to the CTA

What happens when you scroll your page and suddenly come across a guy staring right at you from an ad banner? Well, you want to stare back and then quickly scroll past the ad without paying attention to the product or message.

The informational part about your product or CTA is basically lost because of that staring.

Now comes the interesting part.

Let your model’s gaze orient towards the CTA or your product, and your audience will quickly shift their attention to your product.

Model gaze example

Next time you create an image, make sure not to distract your audience by a sexy model staring at them from their screen: rather make your product sexy by that mysterious side-glance.

Overcoming paywalls without paying a penny

By Siranush Hovhannisyan 

How many times have you started reading an interesting article when…

… boom!

That annoying pop-up window appears and offers you to pay money for reading the continuation.

Many publications use these kinds of paywalls to make more money (and definitely annoy us to death).

Of course, some publications are kind enough not to disrupt our reading immediately, by offering five free articles per month to read before the pop-up paywall appears again.

But still, that doesn’t satiate our hunger for the sweetest forbidden fruits.

Luckily enough, some smart (and definitely annoyed) people have found ways to outsmart those paywalls easily.

The simplest way to bypass the paywall is, of course, to open the article in incognito mode.

Almost any browser has an option for this.

For instance, if you’re using Chrome, you simply need to click on the three vertical points on the right corner and then choose the New Incognito Window.

Once you’ve gone incognito, simply copy and paste the article link and enjoy your read till the end.

Chrome Incognito Mode

This didn’t work for you?

No worries!

Here’s another option that will definitely help you. It’s a service called Outline.com and it bypasses paywalls by republishing the original material found on websites.

Outline paywall website

All you need to do is to copy the article link and then paste it in the search box of the Outline.com website (by the way, if you’re into Chrome extensions, they have one for you too).

That’s it.

Sit back, relax, sip your coffee, and continue reading without any distractions.

Or check out the extension Danniel found a few weeks back.

The breakup email: Your secret weapon (or heavy artillery) in follow-ups

By Albert Sadoyan 

The concept of “breaking up” doesn’t always have to do with broken hearts.

In email marketing, for instance, it can be an effective way to win back hearts and increase the responsiveness to your emails.

So what is a breakup email?

Well, simply put, it’s the very last ‘weapon’ in your toolbox that can prompt your prospect to answer.

Imagine a situation when after several follow-ups, you receive no response from your prospect.

Here comes this secret weapon.

You send them an email saying you’re kind of “breaking up” with them.

At first sight, you’re closing the deal with your prospect, but in reality, you’re strongly pushing to get a response.

Because no one likes that feeling of losing something valuable.

How to write an impressive breakup email?

To write an eye-catching email, you first need to pay attention to your subject line. It should be impressive and create urgency.

Here are some tried and tested subject lines for you to consider:

  • Goodbye from {company name}
  • The last email from {company}
  • Until next time…👋
  • Final followup from {Company Name}
  • Goodbye and take care…👋
  • Before I go…

The next step is to write the body of your email, which should be short and to the point. Here are a few key points to consider when writing the body:

  • Emphasize the challenges your prospects face and name the solutions they will achieve with your help.
  • Keep it professional and positive, as this is your very last chance to get a response.
  • Set some expectations you have from your prospect. Try to mention that they have some responsibility for further action.

Here is an example of a breakup email that had many responses:

Subject line: Goodbye from {Company Name}

Hi dear {Name},

I’ve sent you a couple of emails in the past few days. I’m truly passionate about our solution and I think that {company name} might be a really good fit for your campaign, but it’s starting to feel a little lonely over here and I assume that the timing isn’t right for you or you have gone in a different direction, so I’m taking you off my list right now, and this is the last email you’ll ever get from me.

If you want to get in touch at any point, I’d be thrilled. Here are my contact details and information.

Mobile:

Email:

Linkedin:

All the best,

{Name}

This kind of email can be a great way and a strong push to get an answer as it tells them “Wait! If I’m interested in this, I’d better respond right now because this person’s going to stop getting in touch with me”.

So, if you have a client list you previously gave up, it’s time to reconsider it and try to win your clients back with a break-up email.

Advanced Facebook Rules to Automate Your Work

By Elen Afrikyan

Facebook Ads rules are a great tool to manage your campaigns in a faster and more automated way.

Recently they became even better as Facebook introduced more advanced and flexible options.

Facebook ad rules

Before the introduction of new rule actions and conditions, we advertisers could only choose between two main actions: Turn off campaigns and Turn on Campaigns. Quite straightforward, without any “if”s or conditions to make our lives easier.

Obviously, this limited our opportunities and most of us didn’t even use those rules.

However, fortunately for us, Facebook reconsidered its rules and added more options in the Action section, allowing us to choose Actions connected to our budget adjustment: now the budget of our campaigns or ad sets can be increased or decreased by a certain percentage (%) or a certain amount, which gives us a lot more flexibility.

Facebook Ad Rule Action

After choosing the action, set the maximum amount you want to be spent on a daily, hourly, or weekly basis.

Then choose the condition: in this case, the condition is ROAS.

So if the campaign’s ROAS is above 5, the campaign budget will be increased by 20% on a daily basis, but it shouldn’t pass the $100 daily budget cap.

Facebook Ad Condition

The same can be done with Decrease daily/lifetime budget action. For instance, you can decrease the daily budget by 30% if your ROAS is less than 3.5.

This way you’ll save a lot of time analyzing and making decisions for your campaigns.

Re-engage your Instagram followers with Carousel Posts

By Zhenya Yesayan

Whenever we post something on Instagram, all we want from our followers is to see and engage with our posts.

However, with Instagram’s “heavy” competition this is becoming really hard.

If our followers miss our post, that’s actually a lost chance.

But what if we were given a second chance to re-engage them with the same post?

Well, there is this little trick on Instagram that does exactly that!

It’s called a carousel post and it shows your post to your followers… attention… TWICE!

Instagram Carousel Post

This means that if your follower scrolls past a carousel on your feed, Instagram will show it to them for the second time. Yep, as simple as that!

And another cool thing about carousel posts is that they are totally free!

So next time you want to get more reach among your followers and raise your posts’ chances of engagement, you know what to do, right?

Carousel Post Example

Reply “Yes” Instead of a Confirmation Email

By Narek Vardanyan

Today everybody has email newsletters.

But not everybody has a high-quality list of subscribers — one of the critical factors that determine the success of your newsletters.

To get such a list, email service providers usually use email confirmations to ensure that people indeed want to join their list and didn’t click on the “Subscribe” button accidentally.

This somewhat reduces the subscription rate but instead gives you better leads who are sure to subscribe.

However, boring confirmations asking you to click to confirm your subscription aren’t the only way to get high-quality subscribers.

Here’s what I noticed in one of my favorite Demand Curve newsletter.

Demand Curve Email

Instead of the traditional “Click on the link to confirm your subscription”, I received a message saying “Respond “Yes” to this email to confirm your subscription otherwise you won’t be subscribed.”

As the founder, Julian, explains, replying to the email sends positive signals to Gmail, Yahoo, and other email service providers, showing that the person actually wants to receive it. This way they solve the spamming issue quite effectively and creatively.

Also, pay attention to the “- Or you won’t be subscribed” part. Including such a FOMO in the email is a strong tactic that speeds up the respondent’s decision to reply.

This is a simple, yet genius way of instantly “whitelisting” your email with every new subscription.

________________

This much for today, folks.

Thanks for sticking with us throughout this year!

Hope you spend a great time with your family and friends and come back to learn more cool hacks and strategies to boost your marketing even more.

Meanwhile, I was wondering which of today’s “gifts” was your favorite one?

How useful were the psychological tricks for making your ads more product- and CTA-centric? Are you going to use the magic tool for overcoming the paywalls? Or the heavy artillery for bringing back your good old clients?

What do you think about the advanced Facebook Rules for automating your work? What about re-engaging your Instagram followers by using the Carousel Posts that show up twice? Or adding creativity to your confirmation emails?

Leave your comments below and feel free to share the Christmas cheer with your fellow marketers and friends.

See you next time.

Happy Holidays!

 

Lilit Drampian

Lilit Drampian

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