A growth hacker is only as good as the tools he has.
This week we took our industry expertise and built a suite of tools and strategies to optimize growth metrics with you… on autopilot!
To keep the list simple, we’ve segmented our growth tools according to the stages of the funnel.
Social updates – latest news on Facebook, Instagram, Linkedin, etc
Ads – strategies and hacks on how to optimize and convert more leads
Tools – set of time & task management to video editing and PR outreach analyzing tools
Strategies/ Hacks – Kickstarter or Indiegogo strategies – *credits to TCF team*
LinkedIn is all about relationship building and one of the best ways to build a relationship with your connections is… articles!
Linkedin encourages to share your articles and considers them as valuable content (and you as an authority on that topic), if posted regularly.
For marketers looking for a medium to leverage social media – posting Linkedin long-from articles should be a top priority.
Adding a visual element – as graphics or images will give additional benefit to your post.
Of course, there is no surefire way to get featured by Linkedin Pulse – but good quality content with early traffic and high engagement rate is key 😉
Remember we were talking about anonymous Linkedin profiles on our know-how bundle #5?
Imagine a way to view Instagram stories anonymously!
Luckily, there a tool – Storyinsta, which allows browsing and viewing Instagram stories without anyone knowing you’ve been on their profile!
The good news?
It’s entirely anonymous!
Your whole Instagram activity: your comments, post likes and stories you watch – stay completely anonymous.
Storyinsta has few more goodies up in its sleeve:
Crowdfunding campaigns create buzz around being an up-and-coming product. You will need your own prelaunch marketing strategy to boost sales for your new campaign.
Here’s one strategy with how to experiment with the pre-launch ads (meaning the stage where we collect subscribers or potential backers)
Daily set 5-6 ads for the campaign pre-launch. Interests, budget or message may or may not be the same.
More important is that at the end of the day, you will have 1 or 2 well-performing ads. Just stop the ones which had no conversion, cause you will not them anymore.
And if we continue doing this for a week – you will result in 6-10 best-performing ads.
This strategy results in the ongoing scaling ads, which you milk until you have enough subscribers.
HandBrake.fr – originally developed back in 2003 is a free and open-source transcoder for digital video files.
Available for Linux, macOS, and Windows, HandBrake is a cross-platform video converter with buckets of features.
It’s a tool to use to transcode the video to and from a large number of formats
It converts under 1 minute, without sacrificing the video quality.
It also can be used to rip DVDs
It’s not one for beginners, cause there’s little attempt to explain the video encoding terminology, so if you are unfamiliar with the jargon, you’re going to have to do a little research.
As its heart, Kapwing.com is a video, image and GIF editing tool, and this includes the ability to resize and loop videos– a great addition to the program – but it’s the “add subtitles to video” side of things that we’re interested in.
Within a given timeline, you can add text captions to your video upload or even a link, which you can preview and finalize.
Download hassle-free and easily share on social media.
We usually use Giphy to upload Gifs in the Indiegogo or Kickstarter pages. But the problem with Giphy is it gives a trackable pixel, which we need to remove first. And also in case you click on the Gif, it redirects you to Giphy.com
This is not suitable for our campaigns, cause we want to keep the potential customer on the page.
Gifyu is a alternative tool to use!
It’s a Gif sending & uploading tool. Fast. No trackable Pixel. Full-sized Gif as an added bonus.
You can use GifyU to host files from your own computer or ones from a URL. This tool supports multiple image uploads, accepts PNG, JPG, GIF, and BMP image files, no larger than 100MB in size.
Mailgun.com is a powerful email automation tool trusted by 10k webs and application developers to conduct thorough email campaign analysis, send, receive and track emails effortlessly.
The power of Mailgun comes in its wide array of use cases.
With its powerful email API, PHP, Ruby, Python, C# and Java developers can spend more time building awesome webs rather than fighting email servers.
It provides you with a way to send an email when the server you are on does not support SMTP or where outbound SMTP is restricted since the plug-in uses the Mailgun HTTP API for sending email by default.
Meaning it is integrated with a local postfix service, sends email through SMTP while integrated programmatically with your existing cloud application.
Mailgun, when properly configured, can deliver emails from a blogging software content management system (CMS) such as WordPress, integrate with bug tracking software or any open source software needing to send emails. Mailgun can also be used to handle incoming email.
This is the wrap up for this week, hope you enjoyed this 5min informative read.
Stay tuned to get more industry insights and crazy cool tools, strategies and hacks.