IndieShop: Indiegogo's E-commerce Launch
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IndieShop: Indiegogo’s E-commerce Launch

Updated on 24.07.2024

IndieShop: Indiegogo’s E-commerce Launch

Since its inception, Indiegogo has been a game-changer for entrepreneurs, providing a vibrant platform for financial support. Not only does it help creators bring their ideas to life, but it also allows them to launch their products, build a broader community, and strengthen their brand. Indiegogo is where dreams become a reality, and communities rally behind innovation!

With its new e-commerce initiative IndieShop, Indiegogo gives creators a better way to connect with their customers. The shop aims to make the transition from funding to market smoother, helping products reach consumers more efficiently.

IndieShop: A Win for Creators?

The world of eCommerce is always changing, and Indiegogo is helping with this shift through IndieShop—a new marketplace for turning crowdfunded ideas into successful eCommerce businesses. The shop offers creators, entrepreneurs, and eCommerce enthusiasts the tools to expand their reach, connect with a broader audience, build a community, strengthen their brand, and increase their revenue.

Benefits for Creators

IndieShop comes with a plethora of benefits for creators, ensuring that your transition from crowdfunding to eCommerce is smooth and lucrative:

  • Seamless Integration: IndieShop uses the same fulfillment funnel and storefront as Shopify, making it an excellent complementary place to promote your product.
  • Traffic & Exposure: Indiegogo drives traffic to your IndieShop page via its newsletter and targeted ads (for a 25% fee), giving you access to a broader audience.
  • No Conflicts: IndieShop does not conflict with existing storefronts on Amazon, Etsy, or eBay, allowing you to expand your market presence without any hassles.
  • Community Access: Gain exposure to a whole new community of tech-savvy consumers who are eager to get their hands on the latest innovations.

What if I already have a storefront on Amazon, Etsy, or eBay?

If you’re already selling on platforms like Amazon, Etsy, or eBay, IndieShop can be a fantastic addition to your eCommerce strategy. Especially for those who already have a Shopify storefront, you can easily expand your market reach and tap into Indiegogo’s dedicated consumer base. Think of it as adding another powerful tool to your sales arsenal that will help you get your numbers up, fortify your brand, and expose you to a whole new community.

Introducing IndieShop’s New Products and Features

Prelaunch Reservations

Increase your launch day conversion by rewarding early supporters with guaranteed discounts and perks, ensuring they feel valued and appreciated.

Pay Over Time

Appeal to a broader audience by offering convenient payment options for higher-priced perks, making your products more accessible.

Cart Volume Discounts

Incentivize higher contributions by offering discounts at higher purchase thresholds, encouraging bulk buying.

Gifting

Benefit from word-of-mouth promotion as backers gift perks to friends and family, spreading the word about your product organically.

InDemand Quick Launch

Keep your crowdfunding momentum going by effortlessly importing your campaign from another storefont to tap into a fresh audience and powerful promotional tools.

Premium Campaign Support (Coming Soon)

Gain the confidence to launch and manage a successful campaign with expert support tailored to your needs.

Wrap up

IndieShop is set to revolutionize the way creators transition from crowdfunding to eCommerce. With a host of new features, reduced fees, and the promise of greater exposure, it’s the perfect time to take your innovation to the next level.

Ready to make the leap? Tell us about your product here and secure your spot in IndieShop today!

By integrating IndieShop into your eCommerce strategy, you can leverage Indiegogo’s vast network and cutting-edge tools to grow your business. Join us in this new era of innovation and let’s make your ideas come to life.

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Alice Ananian

Alice Ananian is a Content Strategy Lead and B2B Content Expert specializing in crowdfunding, market research, and product innovation. With over 10 years of experience in content development, she currently drives high-impact content initiatives at Prelaunch and The Crowdfunding Formula (TCF), where she develops top-ranking B2B. Alice's unique blend of creative storytelling and strategic thinking helps innovative companies articulate their vision and connect with their target audience.

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