Indiegogo and Kickstarter Stats: 2nd Semester of 2021
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Indiegogo and Kickstarter Stats: 2nd Semester of 2021

18.01.2022

Indiegogo and Kickstarter are 2 of the world’s most popular crowdfunding platforms. We’re sure you’ve read some crowdfunding stats, but there’s more to the story than that. If you’re looking for ways to fund your startup, crowdfunding is a legit way to go.

Will your idea do well on crowdfunding platforms? How much can you potentially raise?

To help you make an informed decision, we took it upon ourselves to collect, analyze, and report on some crucial data. In the end, we found some mind-blowing Indiegogo and Kickstarter stats that you need to know.

If you want to know more about the Kickstarter success rate, along with other crowdfunding statistics about backers, high-performing categories, and amounts raised for Kickstarter and Indiegogo, you’ve come to the right place.

Here is our midyear update on Kickstarter and Indiegogo crowdfunding stats for the second semester of 2021.

Methodology and Limitations

Our analysis of Kickstarter and Indiegogo platforms was done based on core data about backers, product categories, prices, and more.

The main limitation of this research report is regarding data collection. Our sampling procedure was limited. Thus, we ended up with a smaller sample where we could gather quantitative data, especially for Indiegogo stats.

Since getting information about Indiegogo campaigns is much more complex than Kickstarter, our sampling sizes were not equal for both platforms. Nevertheless, we made sure that this crowdfunding market report conveys clear industry patterns and critical insights by using different analysis tactics and strategies.

Kickstarter Stats: 2021

Kickstarter is one of the world’s most popular crowdfunding platforms. We’re sure you’ve read some crowdfunding stats, but there’s more to the story than that. If you’re looking for ways to fund your startup, crowdfunding is a legit way to go.

Will your idea do well on crowdfunding platforms? How much can you potentially raise? 

To help you make an informed decision, we took it upon ourselves to collect, analyze, and report on some crucial data. In the end, we found some mind-blowing Kickstarter stats that you need to know.

If you want to know more about Kickstarter’s success rate, along with other crowdfunding statistics including those about backers, high-performing categories, and amounts raised on Kickstarter, then you’ve come to the right place.

Here is our annual update on Kickstarter crowdfunding stats.

Kickstarter Stats

If you want to know more about this giant crowdfunding platform, these Kickstarter stats are sure to tickle your brain.   

  • We have selected 1,654 crowdfunding campaigns from 2021, which have received funding of over $50K each and have raised a total of about $540.5 million on Kickstarter.

We divided these 1,654 projects into 3 groups according to their funding. It turns out that almost half of the money was raised by only 5.5% of these projects (95). In other words, 5.5% of the projects managed to raise 38% of the total funds.

Group Raised money % of total Number of projects, % of total
  • <500,000
  • 44%
  • 85%
  • 500,000 – 1.000.000
  • 18%
  • 8.5%
  • 1.000.000
  • 38%
  • 5.5%

Chart 1: 1,654 projects, $54.,5 mln generated

Kickstarter Raised Money Total 2021

Figure 1: The most successful crowdfunding campaigns on the Kickstarter platform (in  2021).

The number of products was high, but not all of them were elephants. It’s also worth mentioning that among the projects raised less than $500,000, almost 40% of funding was raised by 19% of projects ($250,000-$500,000).

So obviously, there were elephant campaigns that raised significantly higher amounts of money than an average crowdfunding campaign could reach. As you can already tell, the amount of funding plays a big role in a Kickstarter project’s success rate.

We will take a closer look at these campaigns and dissect them further in this section of our Kickstarter stats.

Now, let’s take a look at the campaign backers behind the funding of these crowdfunding projects. 

  • 4, 723,578 crowdfunding project backers contributed across 15 product categories. Games, Design, and Technologies are in the lead, capturing both 88% of campaign backers and an 88.5% share in the generated funds across only 3 categories.
Category N of backers / % Raised money / %
  • Games
  • 3,013,505 / 63 %
  • 265,870,913 / 49%
  • Technology
  • 437,240 / 9 %
  • 117,994,574 / 21.5 %
  • Design
  • 718,662 / 15 %
  • 95,196,498 / 17 %
  • Other
  • 554,171 / 11%
  • 61,387,432 / 11%

Chart 2: 4.7 mln backers, 3 favorite categories

Kickstarter Raised Money Stats 2021

Kickstarter Backers Stats 2021

 

Figure 2. Top product categories for a successful crowdfunding campaign on Kickstarter

The Technology product category generated a significant portion of money with a much smaller number of campaign backers. This shows that backers do not mind paying for pricey tech products if they are innovative enough. 

Tech project backers need you to add significant value to their lives, and they’re ready to pay for it. This is one of the Kickstarter statistics that’ll make it easier for you to answer the question, “Is crowdfunding worth it for my project?”

So now, let’s deep dive into our crowdfunding stats for the 95 projects with over $1 million in funding. 

  • More than half of the projects (34) are first-timers.

This means that projects and project owners (product creators) can even succeed on their first try. If you’re a first-time campaigner, just know that anything can happen.

Just as in the case of the total sample, the Games product category is the leader in campaigns that raised over $1 million. 

The Design category takes second place, and it’s not a close call either. Although it has a significant number of campaign backers, it also has lower average prices – approximately $215. 

And again, backers in the Technology category are ready to pay a higher price for their favorite innovative products. The average pledged money during 2021 – is $520.

Here’s a more detailed representation of the top product categories, their proportions, the average amount of money pledged, the number of backers, and of course, the amount of funding generated.

The “Games” product category generated a significant portion of money with a bigger number of campaign backers.

Tech project backers need you to add significant value to their lives, and they’re ready to pay for it. This is one of the Kickstarter statistics that’ll make it easier for you to answer the question, “Is crowdfunding worth it for my project?”

Below, we can see the number of products per category. The least amount of the products fall within the “Theater” category:

Category Count Avg. Pledge Backers Raised Money
<$500K
    $500k – $1 mln
$1 mln>
Games 556 55 59 $160 3.013.505 265.821.070
Design 304 27 16 $214 718.662 95.196.498
Technology 250 48 15 $518 437.240 117.994.574
Publishing 46 4 1 $150 101.245 10.979.567
Comics 67 3 1 $90 152.311 12.555.448
Film and Video 54 3 2 $200 115.795 15.702.037
Food 33 1 $343 30.707 4.726.378
Art 22 2 $104 57.282 4.929.193
Crafts 1 $456,21 152.311 343.070
Dance 1 $450,36 267 120.245
Fashion 55 3 $164 72.866 8.860.070
Journalism 1 $106,28 1713 182.063
Photography 9 $206 7919 1.631.035
Theater 1 $60 1646 98.632
Music 14 $139 11.668 1.259.692
Grand Total 1414 145 95 $219 4.723.578

Table 1. Summary of successful crowdfunding campaigns on the Kickstarter platform based on product categories and money raised

When trying to identify the kind of crowdfunding projects that have higher chances of becoming champions using these metrics, it becomes apparent that there are both high-price and low-price projects.

As for the product categories – the most popular ones have a higher number of total launches, thus a higher number of champions accordingly.

Still, there are champions in the least popular categories as well, which shows that the crowdfunding success rate of a crowdfunding project mainly depends on the product itself and the campaign marketing strategy rather than the price or category. 

If we group the prices into 3 ranges, we can see that 74% of campaign backers funded crowdfunding projects with prices around $100-$200, while only 1.5% of them pledged anything more than $500.

Backers and Prices
    <$150
    80.5%
    $150-$500
    18%
    $500+
    1.5%

Kickstarter Backers-Money Percentage

Figure 3. Percentage of backers based on the average amount of money pledged on Kickstarter

The following figure shows the funds raised during each month:

Month Number of projects Raised money Backers
    January
    105
    33.312.622
    286.089
    February
    104
    45.561.460
    507.248
    March
    143
    65.908.142
    505.386
    April
    118
    56.352.629
    471.249
    May
    76
    33.880.962
    246.209
    June
    106
    40.688.791
    343.215
    July
    145
    38.839.352
    330.160
    August
    156
    43.099.851
    381.907
    September
    166
    36.564.367
    349.628
    October
    223
    57.167.445
    693.215
    November
    198
    65.552.308
    417.763
    December
    115
    23.471.644
    191.509

 

Kickstarter Campaigns Monthly Raised

Figure 4. Generated/raised amount of money from the campaigns per month on Kickstarter

Surprisingly, the most funds were raised during November, March, and October in 2021. We also see a decreasing tendency through summer and December, which is typical because people travel more and it’s the holiday season.

And that concludes our Kickstarter stats for 2021. If your genius idea is in the top 3 categories of Games, Design, and Technology, you have better chances of running a million-dollar campaign. In any case, if your product is worth it, no Kickstarter statistic should stop you from trying your luck. After all, the crowdfunding market is full of surprises.

Crowdfunding Secrets

Indiegogo Stats

Now that we’ve looked at one giant, let’s take a look at the next one. Here are the Indiegogo stats you need to know from the second semester of 2021.

As mentioned before, we were limited in terms of data collection for Indiegogo, so there is a big difference in the sampling quantities between Indiegogo and Kickstarter stats.

We have sampled 149 projects, with budgets of over $50k, that have raised $60 million across 16 categories in the second half of 2021.

Indiegogo Successful Campaigns

Figure 5. Successful campaigns on Indiegogo per category (the  1st semester of 2021)

Let’s have a look at the backers behind the funding. In the first 6 months of 2021, 193K backers contributed to Indiegogo crowdfunding campaigns. The leading categories are “Home,” “Transportation” and “Fashion and Wearables” in terms of the pledged money.

$60 million was generated on Indiegogo, via 193k backers, through 149 projects >$50k budget.

The top categories in terms of money raised are the following.

  • Home
  • Transportation
  • Fashion and wearables

Favorite Product Categories on Indiegogo

Figure 6. Favorite product categories on Indiegogo

These top five subcategories generated about 53% of the total funds and 61% of the total number of backers.
Just like we did with Kickstarter stats, let’s have a deeper look into Indiegogo stats for the 14 projects with >$1 million funding.

Among these champion projects, there are ones with significantly higher average pledges and fewer backers, as well as ones with more backers and lower prices.

Indiegogo vs Kickstarter stats

Looking at the top 100 projects across two platforms, Kickstarter raised around two times more funds than Indiegogo, but with four times the backers. This means the average pledge on Indiegogo is significantly higher. In other words, Indiegogo has a considerably fewer number of backers who don’t mind paying a higher price for better products.

The highest funded project in the second half of 2021 on Indiegogo is the VAVA Chroma Triple Laser Projector which raised $6.5 million with 2k backers when the campaign was live. 

On Kickstarter, the highest funded project is unsurprisingly a board game called “Avatar Legends: The Roleplaying Game,” which raised $9.5 million thanks to 81k backers. It was the third campaign by Magpie Games.

Summarizing the Second Half of 2021

969 crowdfunding campaigns with budgets above $50K raised more than $242million on Kickstarter.

The top 3 categories in terms of both backer quantity and money raised are the following.

  • Games
  • Design
  • Technologies

$60 million was generated on Indiegogo, via 193k backers, through 149 projects >$50k budget.

The top categories in terms of money raised are the following.

  • Home
  • Transportation
  • Fashion and wearables

Your chances of raising more than $1 million for your first campaign are just as high as if you had already completed other successful or even unsuccessful projects.

One of TCF’s recent campaigns, Kara Pure – the world’s 1st air-to-water dispenser of mineral-rich alkaline water, raised around $900k on Indiegogo, being the first crowdfunding project for the creator company.

Shavarsh Zohrabyan

Market Research and Crowdfunding Expert

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