Leveraging the Holidays to Boost Sales for In-Demand Campaigns

The holiday season, filled with merriment, goodwill, and an abundance of shopping, is a critical period for all types of e-commerce businesses and, of course, crowdfunding campaigns. You heard it right – crowdfunding campaigns!

The general assumption is that during holidays like Black Friday or Christmas, people are more attracted to products they can buy and get immediately. Hence, the idea of launching campaigns during the Black Friday or Christmas period is often met with apprehension by most campaigners. This hesitation primarily stems from two concerns:

• The increased cost of advertising during the holiday rush, and
• People want to ensure they have tangible items to give to their loved ones. Thus, the promise of immediate ownership becomes more appealing than supporting a crowdfunding campaign where the product might not be available immediately.

These factors suggest that the holiday season is not the most conducive time for crowdfunding campaigns. However, at TCF, we adopt a different perspective.

With strategic planning and effective leveraging of the holiday spirit, crowdfunding campaigns can transform this challenge into a golden opportunity.

At The Crowdfunding Formula (TCF), we’ve developed a unique skillset that allows us to harness the power of the holiday season, transforming potential obstacles into significant advantages for our partners’ campaigns.

We use a bespoke approach, creating and executing planned strategies that integrate the holiday spirit into crowdfunding initiatives. Our tailored strategies ensure that your campaigns not just survive but thrive during these periods, maximizing the increased consumer activity to benefit our clients’ initiatives.

Black Friday: A Golden Opportunity for Crowdfunding Campaigns

Black Friday stands as a significant milestone in the annual retail calendar. It signals the beginning of the holiday shopping season, drawing in millions of consumers ready to take advantage of special deals and discounts. For crowdfunding campaigns, especially those centered around hardware products, Black Friday offers an invaluable opportunity to tap into this market enthusiasm.

Unlike Cyber Monday, which largely focuses on digital goods and services, Black Friday’s appeal is deeply rooted in tangible products, aligning perfectly with the inherent characteristics of hardware-based crowdfunding campaigns. This alignment allows these campaigns to ride the wave of Black Friday, capturing the attention of potential backers who are in the market for unique, innovative products.

By embedding their campaigns within the Black Friday narrative, crowdfunders can effectively shift the consumer’s focus from immediate ownership to the long-term benefits and potential value of their products. This strategy not only raises campaign visibility but also fosters a sense of urgency and exclusivity around the product, fueling the campaign’s momentum and ultimately driving more pledges. In essence, Black Friday serves as a unique platform for crowdfunding campaigns to amplify their message, engage potential backers, and secure more successful outcomes.

Leveraging Black Friday for your crowdfunding campaign can be achieved through a three-pronged approach – targeting live campaigns, focusing on in-demand campaigns, and utilizing the power of e-commerce to distribute special offers to potential backers.

Live Campaigns:

Live crowdfunding campaigns can strategically utilize Black Friday as a launchpad to introduce exclusive offerings and incentives. These specifically curated elements, designed for the Black Friday event, can span a spectrum of early-bird discounts, limited-period bundles, or exclusive add-ons meticulously designed to allure potential backers.

To ensure maximum outreach and engagement, it’s vital to announce these offers across many platforms, establishing a consistent narrative throughout. From social media channels and ads to targeted emails and VIP groups, the message should be uniform yet captivating, effectively communicating the exclusivity and value of the offer.

Moreover, live campaigns can be further fine-tuned to embody the holiday spirit. First things first, we always change the visuals on the page, making sure that the offer is visible and the urgency is added on the page.

This can be achieved by altering the perks and overhauling the visual aesthetics of the page to reflect the Black Friday theme, ensuring that the offer is prominently displayed across all touchpoints.

This strategic transformation not only enhances the campaign’s visibility but also creates a sense of urgency, promoting an increase in pledges and ensuring a successful crowdfunding effort.

A prime example of this approach was seen in our work with HILU. We launched their pre-Black Friday deal on November 10, a time when ad costs typically see a surge. To maintain stable performance, we improved the page’s conversion rates by offering a sleeping mask as a gift. As the campaign was set to end a day before Black Friday, we made the most of this opportunity by promoting the early deal extensively.

During Black Friday week, which was also the last days of the campaign, the offer was adjusted to a Black Friday deal, combining additional discounts with the sleeping mask. We promoted this deal across all channels, resulting in a 20% increase in conversion rates during a successful week. This strategy also resulted in a 30% increase in ROAS for the ads, encapsulating the effectiveness of our approach.

In fact, our strategy has consistently proven successful across multiple campaigns. For instance, our work with MYHIXEL resulted in a 23% increase in conversion rate and a 15% improvement in ROAS. TurboHub saw their conversion rate soar by 27%, with daily ROAS improving by 25%. For GoChess, the conversion rate increased by 30% and ROAS by 25%. Lastly, Flluid saw a 17% increase in conversion rates and a 35% improvement in ROAS.

A prime example of this approach was seen in our work with HILU. We launched their pre-Black Friday deal on November 10, a time when ad costs typically see a surge. To maintain stable performance, we improved the page’s conversion rates by offering a sleeping mask as a gift. As the campaign was set to end a day before Black Friday, we made the most of this opportunity by promoting the early deal extensively.

During Black Friday week, which were also the last days of the campaign, the offer was adjusted to a Black Friday deal, combining additional discounts with the sleeping mask. We promoted this deal across all channels, resulting in a 20% increase in conversion rates during a successful week. This strategy also resulted in a 30% increase in ROAS for the ads, encapsulating the effectiveness of our approach.

In fact, our strategy has consistently proven successful across multiple campaigns. For instance, our work with MYHIXEL resulted in a 23% increase in conversion rate and a 15% improvement in ROAS. TurboHub saw their conversion rate soar by 27%, with daily ROAS improving by 25%. For GoChess, the conversion rate increased by 30% and ROAS by 25%. Lastly, Flluid saw a 17% increase in conversion rates and a 35% improvement in ROAS.

These campaigns illustrate the strength and replicability of our strategic approach. By aligning the campaign’s unique value proposition with the holiday spending mindset of consumers during Black Friday, crowdfunding campaigners can effectively stimulate pledges, maintain campaign vitality, and, ultimately, drive sales growth.

In-Demand Campaigns:

This Black Friday strategy is not only applicable to live campaigns but can also significantly benefit in-demand crowdfunding projects. In-demand campaigns, or those that have met their funding goals and are continuing to accept pledges, can leverage the Black Friday frenzy to attract additional backers. This can be achieved by offering exclusive BF deals or incentives, thereby harnessing the power of the holiday shopping mindset to bring in more funds.

In creating a BF strategy for in-demand campaigns, consider offering limited-time discounts or bonus rewards for backers who pledge during the Black Friday period. This could capture the attention of potential backers who were on the fence about pledging and give a compelling reason for existing backers to increase their pledges. Highlighting the exclusivity and time-sensitivity of these deals can create a sense of urgency, which drives purchasing behavior.

Moreover, it’s critical to promote your BF deals effectively. This could involve leveraging social media, email newsletters, and other promotional channels to ensure your message reaches as many potential backers as possible. Having a solid promotion plan in place well before the Black Friday event can increase the visibility of your campaign and maximize the potential for new pledges.

We’ll examine two recent successful campaigns: GoChess and Flluid 2 and 3.

GoChess capitalized on the Black Friday frenzy by offering {{offer}}. They promoted these deals heavily in the weeks leading up to Black Friday. Coupled with the growing popularity of online learning, this resulted in a significant spike in sign-ups and revenue.

Similarly, the Flluid 2 and 3 campaigns, which revolve around innovative electric bicycles, took advantage of Black Friday to boost their sales. They offered bundled deals on their products and accessories, making their already attractive offerings even more irresistible.

In Conclusion…

Black Friday is not just a day for traditional retail businesses but presents a unique opportunity for crowdfunding campaigns. By tapping into the holiday shopping frenzy and aligning their campaigns with a consumer mindset, crowdfunders can effectively drive more pledges and secure successful outcomes. With a three-pronged approach of targeting live campaigns, focusing on in-demand projects, and utilizing ecommerce