With the unprecedented growth in viewership, YouTube is now seeking ways to double its monetization potential, while keeping it as unobtrusive as possible.
It is now running a small experiment where it shows viewers of specific videos the products featured in the clip. Whether this new feature will eventually find wider implementation, it just proves once again what a powerful commercial channel YouTube is.
While the folks at YouTube are busy sorting out the new debut (or not), let’s make use of what’s already performing great—influencer marketing!
Besides discovering a data-driven tool to select the most relevant YouTube influencers, find out about an automation to turn trade-show participants into life-long partners, study the benefits of custom events on Facebook, learn about a feature you’ve always seen on your Google Analytics but likely never clicked, and some more fantastic tools, tips, and tactics.
Without further ado…
Let’s dive right in.
In last week’s Know How, we initiated a crucial transition that will be paramount of how we view our YouTube partnerships moving forward. Drifting away from the subscribers count to capitalize on views.
Some bloggers might own just a fraction of the vast following of their popular competition. But just because they talk about what’s trendy and hot, YouTube algorithms tend to promote their videos to a far wider audience than what their actual follower count entails.
But before you set this tactic to cast its magic, consider honing it with some consistency.
Just as you wouldn’t trust your buzzworthy product debut to an influencer with just a single viral video, you want to partner up with influencers who have seen spikes in their viewership repeatedly rather than sporadically. So you’ll too stand a better chance of seeing similar success.
And to ignite your chances, here is a robust research tool I discovered this week—Easy Bloggers.
Once you have entered your target keyword, specify the age, gender, and geography of the influencer audience aligned with your persona and you’ll have tens—sometimes even hundreds—of relevant YouTube influencers at your fingertips. You can further narrow down your search according to your budget.
But keep in mind that this is just an average price range that’s prone to fluctuate based on a variety of factors. So don’t give in to the draining guesswork of figuring out where you stand along the spectrum. Instead, focus on the relevance now and leave this question to direct to influencers only when you reach the negotiation phase.
Displaying relevant influencers is just the stepping stone to the goldmine of insights Easy Bloggers offers.
For each YouTube blogger, the tool unfolds a robust set of data, including conversion and click-through rates paired with some crucial engagement metrics—like rate and comments counts.
Right underneath this section, you can also find analytics about the influencer audience demographics and geography.
I believe Easy Bloggers will become a great addition to your radar to substantiate your influencer research and ignite your next campaign. So don’t delay in giving it a try!
Google doesn’t want you to miss even a single email followup anymore. And it is committed to reminding you as many times as it needs to before you get it done.
It has even migrated Tasks into Gmail’s top bar.
Look up. It’s right there.
Open an important email you need to follow up or take any action about it and click on the Add to tasks button in the top overlay. It will instantly pop up a window in the right-hand sidebar to set the expected date and time of the completion and add notes to your task.
The task will also appear in your Google Calendar.
And you’ll also be reminded about it 10 minutes before the deadline—last chance to knock it off if you’ve been dragging it so long!
When you are done with your task, check it off in your Gmail sidebar and it will be automatically marked as done in your calendar too.
And you are good to go, my geek organizer!
Integrate Tasks in your daily workflow and you’ll find you’ve saved yourself a great deal of legwork to pursue your other goals.
Sometimes great things don’t have to be hidden under wraps to be found. They have always been there, right before our eyes. We just somehow managed to overlook them caught up in daily work and repetitive routines.
Did you, too, just discover the Insights in the Home tab of your Google Analytics?
It’s on the upper right-hand corner of your Home interface.
Click on it and it will roll out a set of key performance metrics you likely check back for multiple times during a day. While we had been scouring the different tabs of Google Analytics like crazy to locate each distinct data point, it appears they have always been neatly catalogued in this one place. But, ironically, we just never clicked on it!
But there is more to why I love Insights.
Oftentimes, Analytics Intelligence will surface answers to the likely-sought-out inquiries you may have never, indeed, asked yourself. And more often than not, the practical insights you’ll get will become instrumental to pivoting your advertising campaign.
Take this as an example. Have you ever asked yourself how the session duration may vary depending on the type of the device used by your leads? If not, seeing this graph in Insights will likely inspire you to think of ways of how you can bridge this gap.
Start leveraging Insights in Google Analytics today to draw data-backed inferences and optimize your marketing efforts through strategic changes.
We usually walk out so inspired by the coolest innovations showcased at exhibitions, that the single idea buzzing in our mind is to build partnerships with the most promising creators, in no time.
But then we watch that “no time” swiftly grow into days, then weeks—all because of the infuriating manual routine it takes to scrape participants’ contacts from exhibitors’ lists.
And it would have long been the case should this handy automation from Phantom Buster hadn’t found its way to my inbox.
This time they developed a new set of automations to scrape the email addresses, phone numbers, and other contact data of all the companies listed in the trade show’s directories.
The challenge is this information can be displayed in a number of ways—sometimes simple and often convoluted. And each respective arrangement will determine the set of automations you need to use to access the data. Let’s look into the 3 most likely cases.
Case 1: The directory displays an index of all exhibitors on one single page.
This is really the ideal scenario where we have the list of all the exhibitors gathered on the single page. Upon a mere click on the company name, you’ll see a full-page displaying the phone and email of each company.
In just a matter of seconds, it will migrate all the extracted data and neatly lay it out in a spreadsheet with a timestamp next to each result.
Case 2: The trade show website displays all results over multiple pages
Here is a rather not-that-ideal yet a classic navigation pattern.
Lots of exhibitions have 1000s of participants. A common way to show this large volume of results is to divide them up over multiple pages.
Strategy: Forge URLs, precisely dubbed the scary-but-for-real-it’s-not-that-scary mechanism by Phantom Buster itself.
Easy as 1, 2, 3!
Case 3: The results are displayed on a page with an infinite scroll
In this case, as you’ve guessed, you can hardly see more than just a few results before you have to scroll down again. And again. And more.
There are a few more cases and strategies to hack around them detailed in Phantom Buster’s blogpost. But these 3 are the most likely cases you’ll encounter in your search.
Use these seamless automation sequences to translate trade show participants into life-long partners in no time. This time in all seriousness 🙂
By Ani Hakobyan
There are 2 types of events on Facebook—Standard and Custom.
Standard events are actions predefined by Facebook that trigger the pixel to fire and log it as a distinct event. This can be a Purchase, Add to cart, Complete registration, etc.
However, standard events are quite limited, inhibiting us from setting up unique actions to segment out our prospects and customize their journey according to their previous interactions.
For that, Facebook’s got another option in-store—Custom events. In essence, these are actions beyond Standard events that you can set your pixel to track.
These can include tracking people who:
The bottom line is you have so many possibilities to create Custom events that will reflect your business goals and build ties with audiences that are genuinely interested in your offering.
Once set up, you will now have the option to create Custom Audiences comprised of people who took the respective Custom action. Just keep in mind that you’ll need to start with a Standard event first to be able to switch to Custom events later on.
It’s essential to setting up a pipeline that will channel data from Custom events to your Facebook pixel, ensuring they work in perfect tandem.
And now comes remarketing! Retarget your prospects again and again before they make the right decision. 😉
We’re on a data-driven streak this month!
Similar to last week’s Quantcast in the way it gathers additional firmographic data on your audiences, Clearbit claims to take it one step further.
It not only helps you understand your audience, it also allows you to target them even more in depth!
Find customers based on their job, position, and create lookalikes right from within the intuitive Clearbit interface.
Will it work?
Sign up to our weekly newsletter and find out in next week’s exclusive analysis!
This wraps up this week’s Know How!
Have you used Easy Bloggers to find a cluster of relevant YouTube pages to promote your brand? With the robust metrics there, you’re almost guaranteed an impactful influencer campaign! But remember—don’t rely on the prices!
What about the Insights on your Google Analytics Home tab? Check it out! It’s a goldmine of actionable insights.
And before you walk out, armed with these new tips and tactics, don’t forget to also read our latest article on the top 11 tech journalists you should follow now.
I’ll see you next week!