Over 20 million businesses worldwide are operating on online e-commerce platforms, and this number grows daily. At least a million are in Shopify stores. Here you can stumble upon some of the most different businesses and shops, from stores selling everyday products that we use daily to stores that sell rare specialties. You can find them all on e-commerce platforms like Shopify. You should consider similar platforms if you have business ideas and do not know how to sell them.
Let’s see what some of the best Shopify stores can inspire you to boost your business growth are!
Triangl, a Shopify store selling swimwear, is an excellent example of a business that consistently grows thanks to its right marketing choices. Triangle is a great example of a company that gets eCommerce email marketing right. It has a great tactic for encouraging visitors to subscribe to the email about discounts, special offers, and exclusive products. It is not pushy or annoying for visitors. Instead, it is a friendly reminder to continue shopping or, in some cases, shop more.
As one of the most popular Shopify stores, Triangl is an excellent example of transactional emails, but there are many more tactics of e-commerce. For example, suppose you have an e-commerce store. In that case, you should also consider sending out lifecycle emails to users registered on your website to notify them about sales on products they have previously viewed or cart abandonment emails. These are great at reminding people about where they stopped last time and encouraging them to complete their purchases. Just think about it, we all have been there, wanted to shop, but were interrupted by something and had to stop in the middle of the purchase. A slight reminder in such cases is also helpful for the users because, obviously, they will buy the product.
Nowadays, many marketers question the efficiency of email marketing, considering that it often has low open rates. However, the numbers show that every dollar e-commerce stores spend on email marketing brings them at least $45 in return.
Chocolate Alchemy is a Shopify store or heaven for chocolate lovers. Even though the first impressions of the Chocolate Alchemy website might not be awe-inspiring, shiny, and savvy, it sure has SEO-friendly content that also attracts lots of people interested in making chocolate on their own. In other words, it is perfect the way it is for its target audience. The website contains recipes, tips, hints, and tricks to improve chocolate-making processes. So naturally, this drives lots of traffic to different Shopify stores that can also be interested in what this e-commerce business sells-products and tools people may need to make homemade chocolate from just cocoa beans.
E-commerce SEO strategies are many, and choosing which one to go with depends on your niche, budget, and other factors. However, a simple keyword search can be the first step to getting started with all Shopify stores. As shown in the screenshot below, you need to search keywords on different SEO keyword platforms and understand which ones are searched most and which can fit your business the best.
Research has shown that the average return on search engine optimization investment for e-commerce businesses is $2.75 per $1. However, the numbers can be higher or lower due to different factors.
Taylor Stitch, an eco-friendly fashion brand for men, is one of those Shopify stores selling affordable clothes made from recycled or 100% natural products. The company also does lots of community service, which has significantly improved its brand name and helped them stand out from competitors. Nowadays, social responsibility has become a factor that consumers pay a lot of attention to when choosing a brand to shop with. Around 88% of consumers expect businesses to help them make a difference. An interesting statistic concentrated on environmentally friendly products speaks for itself.
Taylor Stitch is also great at optimizing the conversion rate for Shopify stores. In other words, making sure that people not only visit the website and wander around but actually take action and convert it into sales. The website has pop-ups and notifications that drive the customer to take action. However, as Shopify stores, they are not pushy or annoying. This is a guide, so to speak, which helps both the business and the consumer to close the deal.
While working on conversion rate optimization, do not shoot for very high conversion rates. Make sure to keep your estimates realistic. A recent study has found that the average conversion rate for e-commerce websites is 2.86%. Make sure to implement the right tools to continuously track the rates and improve your strategies based on data.
Kylie Cosmetics is a great success story for e-commerce Instagram Marketing. Famous influencer Kylie Jenner owns the cosmetics stores. Being one of the top 10 most-followed Instagram accounts, Jenner’s cosmetic brand is one of the biggest e-commerce brands that use Shopify stores today. Her Shopify store and Instagram are consistent with their vibes, looks, and content showing off the lipsticks and gloss.
Kylie’s website is very well organized so that the visitors can easily navigate and find some of the most popular products and a separate section listing top sellers. The website is not overwhelming and is light and user-friendly even for people who are not a target audience but came across to shop for gifts.
Fashion Nova is one of the most popular e-commerce fashion brands. It generated over $400 million in revenue in the year 2019. The brand positions itself as the ultimate affordable clothes brand for people of all genders, shapes, weights, and sizes. It is fighting against stereotypical sizing, a common issue with other world-known fashion and clothing brands. Fashion Nova has done a brilliant job of getting its philosophy to its target consumers through its great social media strategy and active use of user-generated content.
Another thing that Fashion Nova has done a great job of handling has been eCommerce analytics. The proof of this is their revenue. Without proper analytics, e-commerce stores marketing strategies can never be complete. To succeed, businesses always have to collect, analyze, pivot, and implement new tactics, be it in marketing or product.
If you have a Shopify store, make sure to use Shopify analytics and other analytical tools never to miss a piece of data that can be a game-changer for your business. To give you an idea of what kind of data you should track, you can look into examples such as new visitors vs. returning visitors, acquisition sources, exit pages, etc.
E-commerce analytics is very much linked to conversion rates. If you do proper analytics, you will always have the answers for increasing conversion rates. A recent study by McKinsey has found that businesses anchoring their sales and marketing decisions on data analytics have seen 15% to 20% of return on investment.
Two brothers, Gamal and Jamil Codners went on a trip to Africa and were attracted by the traditional grooming habits. This became an inspiration for the two brothers to start their own business in the US, where they bring back those grooming habits and special oils to American consumers. As a result, the trip to Africa has become a push to start one of the most successful Shopify eCommerce stores.
The key to success was designing and delivering hair products for men of color that nourish and strengthen their hair. Considering that there are very few, hair products for men of color specifically, this was a big market opportunity and a gap that the brothers filled with great products. Besides hair products, Fresh Heritage also serves the underrepresented market with special kits for grooming, oils for beards, combs, and other products.
Considering how big of a deal eco-friendly products have become in this day and age, another successful Shopify businesswoman, Kristen Quigley has noticed a market opportunity. She brought a solution for excluding the use of plastic while preparing lunch bags. This is done by giving replacements for plastic bags, wraps, containers, and whatnot.
In fact, even the lunch bag that comes with Lunchskins can be washed in a dishwasher. This is a great example of where eco-friendly solutions make life easier for busy people. As a socially responsible business on Shopify, Lucnhskins also donates a share of its revenue to nature conservation organizations, such as 5 Gyres of the Sea Turtle Conservancy.
GymShark is one of the most successful Shopify stores, founded by a 19 years old boy from his mother’s garage. The company’s great social media strategy and presence has been the main driver of its success. The gear has been promoted by many celebrity trainers and trusted people from the fitness industry.
However, the products have never been too expensive or hard to get for regular people who want to become fit or just live a healthy lifestyle. It has always been an effective yet flattering, breathable, and affordable fitness gear. Unfortunately, most businesses in the fitness industry keep their prices up and are not accessible to many people. GymShark, like other successful Shopify stores, has filled a gap in the market at the right time, in front of the right buyers’ eyes.
Uppercase is a magazine sold with an eCommerce store model through Shopify. In fact, it has been a top Shopify store for over a decade, since the year 2009. It comes with interesting photos, interviews, and articles about illustration, design, fashion, and crafts. One of the biggest selling points of this magazine is its unique and aesthetically pleasing printed package. Since its launch, the product has scaled and now has editions for children, which share resources about printmaking, quilting, and ceramics.
The children’s magazine publication is recognized as Little U, and there is another publication for those who are “young at heart” called Encyclopedia. All of these products were created by Janine Vangool, an editor for the magazine and open to featuring fellow creators on her already successful platforms.
Yet another eco-friendly and successful Shopify eCommerce store is Package Free. Founded and led by Lauren Singer, this business has a clear mission – preventing the planet from becoming a trash pile by selling its beauty and home products without any packaging. As one can tell, this is such a big pillar for the business that they even chose to associate their product name with the idea.
Lauren, the founder of the company, has a zero-waste lifestyle, and after starting this business, she dedicated her life to helping other consumers become less wasteful. Interestingly, her business blew up after she gave a TEDx Talk in 2015, where she showed and shared her story of a zero-waste lifestyle by spotlighting the tiny jar that contacted the trash she generated for three years. This had millions of views and inspired many motivated people to shop with her business.
Has doing business become easier or harder with the rise of the Internet? Arguably, there is no correct answer to that. But one thing that is for sure is that you, as a business owner, have way more opportunities for growth and increase your sales with the help of various Shopify stores. Even the concept of e-commerce businesses gives people many new opportunities. Just think how many costs it can cut for businesses. All you need to do is have a business idea and a plan to get it out there.
Yes, you need to handle many new and typical marketing aspects for Internet businesses. However, there are so many guides and resources online that if you spend the right amount of time and gather the right team, it should be a piece of cake. Simply make sure you keep an eye on trend developments in the e-commerce markets and, of course, on what your competitors do. Hopefully, the examples of e-commerce businesses inspired you to start your own business with the help of Shopify stores available. Or, if you already have an eCommerce business, hopefully, they gave you ideas for improving your marketing strategy and boosting your sales.