12 Best Shopify Marketing Apps: The Only Collection You Need

E-commerce marketing—sounds simple, right? Just set up a store, launch some ads, and watch the sales roll in. But in practice? It’s more like trying to keep up with a never-ending to-do list. Between optimizing for SEO, keeping your customers engaged across emails, social media, and SMS, and tracking analytics, it can feel like you’re trying to master an entire marketing department all on your own.

With so many Shopify marketing apps available, choosing the most effective ones can be overwhelming. Which apps actually help drive traffic? Which will convert visitors into buyers? And which ones will save you time, not waste it?

We’ve done the legwork for you. Below, you’ll find the 12 best Shopify marketing apps designed to take the guesswork out of your strategy and help you crush your marketing goals. From SEO optimization to email automation and everything in between, these apps have you covered. Ready to streamline your marketing and boost your store’s success? Let’s get into it!

1. Plug In SEO – Best SEO App for Shopify

If you want your store to rank on search engines, Plug In SEO is a top choice among Shopify marketing apps. It  acts like your personal SEO detective, constantly scanning your store for issues while helping you solve them with easy, actionable solutions. Whether you’re dealing with keyword optimization or fixing broken links, this app ensures your store stays visible in search results. Its user-friendly interface and practical insights make SEO tasks manageable for both beginners and seasoned pros. For those serious about driving organic traffic, the premium plan’s advanced features—like JSON-LD support—can make a significant impact on sales.

Features

• Automated SEO Audits: Regularly checks for any SEO problems lurking on your site.
• Keyword Optimization: Helps you choose the best keywords to improve your rankings and attract the right customers.
• Schema Markup: Adds structured data to help search engines show rich snippets for your store.
• Broken Link Detection: No more dead ends—this feature finds and fixes broken links quickly.
• Multilingual SEO Support: Optimize your site in multiple languages, perfect if you’re selling internationally.

Pricing

• Small Store: $29.99/month – 200 pages, SEO & Blog Check, JSON-LD Structured Data, Broken Links Tool, Search Trends.
• Medium Store: $49.99/month – 2,000 pages, all Small Store features, plus 2 detailed SEO and Speed Reports/month.
• Large Store: $79.99/month – Unlimited pages, all Medium Store features, plus unlimited detailed SEO and Speed Reports.
• All plans include a 14-day free trial.

2. Klaviyo – Best Email Marketing App for Shopify

Klaviyo isn’t just an email marketing app; it’s one of the best marketing apps for Shopify when it comes to building meaningful customer relationships. It allows you to craft personalized, data-driven email and SMS campaigns that reach customers at the perfect moment. Thanks to its seamless integration with Shopify and over 350 other apps, you can easily centralize customer data, making targeted, high-conversion email marketing campaigns a breeze.

Where Klaviyo truly shines is in its personalization capabilities. By leveraging customer data, it automates everything from newsletters to complex, multi-step flows. If you’re serious about maximizing email and SMS marketing, Klaviyo’s robust features and intuitive interface make it well worth the investment.

Features

• Email and SMS Campaigns: Build, automate, and track omnichannel campaigns that work together.
• Segmentation: Use real-time customer behavior and purchase history to send hyper-targeted messages.
• Pre-Built Templates: Ready-to-go flows like abandoned carts and welcome emails make setup a breeze.
• A/B Testing: Refine your campaigns by testing different versions for maximum impact.
• Real-Time Analytics: Get the scoop on how your campaigns are performing instantly.

Pricing

• Free Plan: Up to 250 contacts (emails) and 150 SMS/MMS credits.
• Email Plan: $20/month for 251-500 contacts, includes all free features, branding removal, and advanced AI tools.
• SMS Plan: $15/month for up to 1,250 SMS/MMS credits, with options to upgrade as your business grows.
• All plans come with a 14-day free trial.

Alternatives

If you’re looking for a streamlined alternative that packs a punch, Omnisend is another top contender, offering a more user-friendly experience for smaller stores with email and SMS capabilities in one easy-to-use platform.

3. Google Analytics by Littledata – Best Shopify Analytics App

Littledata works behind the scenes to keep your Shopify store’s data accurate and actionable. It seamlessly connects with tools like Google Analytics, Google Ads, Meta, and Klaviyo through server-side tracking, offering precise insights into customer behavior and marketing performance. By linking customer data to marketing channels, it helps optimize campaigns, track checkout steps, and boost revenue from abandoned cart flows. Ideal for subscription-based and DTC businesses, Littledata fills gaps left by standard analytics, ensuring you can track events and tie them directly to revenue, making smarter, data-driven decisions.

Features

• Enhanced Conversions: Get better customer matching in Google Ads.
• Server-Side Tracking: Boosts performance by connecting first-party data to platforms like Meta, TikTok, and Pinterest.
• Checkout Analytics: Detailed tracking of checkout steps, recurring orders, and upsells.
• Full-Funnel Events: Target ads with better precision using Conversions API.
• Real-Time Data: Accurate data feeds for better marketing attribution.

Pricing

• Flex Plan: Free to install, $0.25 per Shopify order tracked.
• Standard Plan: $99/month for up to 1,500 orders (with $0.10 per order over limit).
• Pro Plan: $249/month for up to 8,000 orders ($0.03 per order over limit).
• Plus Plan: $600/month for up to 50,000 orders ($0.03 per order over limit).
• All plans include a 30-day free trial.

4. Refersion – Best Affiliate Marketing App for Shopify

Refersion is your go-to wingman for managing affiliate, ambassador and influencer marketing. Whether you’re collaborating with influencers or turning loyal customers into brand reps, Refersion simplifies the process by handling everything from tracking to custom commissions. With unlimited affiliates, real-time tracking, and automated payments, it lifts the heavy work off your plate so you can focus on growing your store. It’s a smart investment for businesses looking to easily manage affiliate relationships while expanding their marketing reach.

Features

• Unlimited Affiliates & Offers: Track affiliates and offers without limitations.
• Custom Commissions & Rewards: Set tiered commission rates, bonuses, and product-specific commissions.
• Automated Payments: Manage payouts with options like PayPal, ACH, and gift cards.
• Affiliate Marketplace: Get discovered by new affiliates through Refersion’s marketplace.
• Performance Insights: Analytics and tracking for optimizing affiliate relationships and driving sales.

Pricing

• Professional Plan: $119/month for 50 affiliate conversions, unlimited affiliates, and email support.
• Business Plan: $299/month for 200 affiliate conversions, unlimited affiliates, in-app support, and program migration assistance.
• Enterprise Plan: $599/month plus 2.5% of affiliate-driven sales over the monthly minimum, with unlimited conversions, onboarding, and custom reporting.
• All plans include a 14-day free trial.

5. VolumeBoost – Best App for Volume Discounts

VolumeBoost by HulkApps helps Shopify merchants create tiered and volume discounts to encourage bulk purchases and boost average order value. Whether setting up custom pricing for wholesale customers or offering special multi-buy deals, VolumeBoost integrates smoothly with Shopify and allows flexible discount options. With advanced scheduling and cart-based discounts, it’s ideal for seasonal promotions or flash sales. This app is perfect for stores wanting to incentivize bulk buying and offer tailored pricing. Its customizable pricing structures and targeted discounts make it a must-have for Shopify merchants aiming to increase sales and simplify their promotions.

Features

• Unlimited Discounts: Offer as many quantity or cart discounts as you need.
• Customizable Cart Messages: Display personalized discount messages directly in the cart to encourage customers to complete their purchases.
• Bulk Import/Export: Efficiently manage discounts with import/export capabilities.
• Customer Tagging: Create specific discounts based on customer tags to reward loyal buyers or target new customers.
• Advanced Scheduling: Schedule and automate sales events in advance for a hands-off experience

Pricing

• Basic Plan: $10/month – Unlimited discounts, quantity and cart discounts, collection discounts, and scheduling features.
• Pro Plan: $20/month – All basic features with advanced customization options.
• Global Plan: $299/month – Includes access to 24 HulkApps and bundle deals​.
• All plans come with a 3-day free trial.

6. Outfy – Best Social Media Marketing App

Outfy takes the headache out of social media marketing, letting Shopify merchants automate everything from content creation to posting across platforms like Instagram, TikTok, Facebook, Pinterest, YouTube, and Twitter. With AI doing the heavy lifting, you’ll have fresh, engaging content like videos and reels flowing to your feeds, all while keeping your hands free to run your business. Plus, with smart scheduling that knows not to promote sold-out items, Outfy ensures your posts always hit the mark, making your social media efforts not only easier but smarter.

Features

• AI-Powered Content Creation: Create engaging reels, videos, collages, and promotions with AI assistance.
• Automated Posting: Post on Instagram, TikTok, Facebook, Pinterest, and more, without lifting a finger.
• Trending Hashtags & Captions: Let AI generate captions and hashtags in multiple languages to increase visibility.
• Seamless Integrations: Integrate with tools like Canva, Giphy, and Judge.me for added creativity and functionality.
• Customizable Scheduling: Ensure your content goes live at the perfect time with AI-powered scheduling and instant posts.

Pricing

• Free Plan: 1 auto product post per day per network, instant product posting, scheduled product posting, and email support.
• Starter Plan: $20/month – Automated product posts, GIFs, Canva integration, and 7-day free trial.
• Pro Plan: $40/month – AI captions, hashtags, product videos, promotional posts, and more.
• Ultimate Plan: $70/month – Full AI automation for captions, hashtags, viral videos, and product reviews

Alternatives

For those focused on visual platforms, Later offers excellent scheduling tools for Instagram and Pinterest. Meanwhile, Buffer simplifies social media management, allowing users to schedule posts and track performance across multiple networks.

7. Yotpo – Best Customer Reviews App

Yotpo takes care of gathering and showcasing customer reviews, ratings, and user-generated content (UGC) on your Shopify store. It handles review requests automatically through emails and SMS, making it easy to collect valuable feedback without constant effort. With customizable review widgets, you can show off customer experiences that match your store’s style. Yotpo also provides AI-powered insights, helping you understand what your customers are saying and how to improve. It’s a powerful way to increase trust, drive sales, and engage your audience, all while running smoothly in the background.

Features

• Automated Review Requests: Send automated emails and SMS requests to customers, encouraging them to leave reviews.
• Customizable Widgets: Display reviews in a format that matches your store’s branding.
• AI-Powered Insights: Gain deeper insights from reviews, including sentiment analysis and customer engagement trends.
• Social Proof: Share reviews and ratings directly on your social media channels to increase visibility and trust.
• Seamless Integration: Integrates easily with Shopify, and other tools like Facebook, Google, and Instagram.

Pricing

• Free Plan: Includes basic review collection and display features.
• Growth Plan: Starts at $19/month with advanced features like customizable widgets and social media integrations.
• Premium Plan: Custom pricing with full access to all features, including advanced analytics and AI-powered insights

8. Smile.io – Best Loyalty Program App

Smile.io makes it simple to build and manage a customer loyalty program that keeps people coming back for more. The app allows you to embed loyalty programs at key touchpoints in the customer journey. Whether you’re rewarding customers for purchases, social media engagement, or referrals, Smile.io makes setup and management a breeze, no coding required. Plus, their customer support team is always ready to assist.

Features

• Points Programs: Reward customers for every purchase or action they take, such as social media engagement or signing up for your newsletter.
• Referral Program: Encourage existing customers to bring in new customers by offering points or discounts for successful referrals.
• VIP Tiers: Offer exclusive perks to top customers by setting up tiered rewards for high-spending customers or frequent shoppers.
• Bonus Points Events: Create special promotions with bonus points to drive sales during key events.
• Integrations: Easily connect Smile.io with popular tools like Klaviyo, Gorgias, and more, allowing for streamlined loyalty campaigns.
• Customizable Branding: Fully customize the look and feel of your loyalty program to match your store’s branding.

Pricing

• Free Plan: For up to 200 monthly orders, includes basic points and referral programs, branding, and analytics overview.
• Starter Plan: $49/month for up to 500 monthly orders, advanced branding, email customization, and basic reporting.
• Growth Plan: $199/month for up to 2,500 monthly orders, includes VIP tiers, bonus points events, and unlimited integrations.
• Plus Plan: $999/month for up to 7,500 orders, including priority support, advanced reporting, and API acces

9. Privy – Best Pop-ups and Email Capture App

Privy simplifies lead generation for Shopify merchants with pop-ups, email campaigns, and SMS marketing designed to capture visitor details and grow your customer base. Known for its user-friendly interface, Privy helps you launch pop-ups like exit-intent displays, spin-to-win wheels, and banners. These elements are key to improving conversion rates, capturing emails, and driving sales.

Features

• Exit-Intent Pop-ups: Capture visitors just before they leave your site to increase conversions.
• A/B Testing: Optimize your pop-ups and emails by testing different designs, messages, and offers.
• Customizable Pop-ups: Choose from various display types, including newsletters, cart pop-ups, and banners.
• Automations: Set up automated emails for cart recovery, welcome messages, and post-purchase flows.
• Advanced Targeting: Display personalized pop-ups based on user behavior, cart value, or visit history.
• Integrations: Seamlessly connect with major email platforms like Klaviyo, Mailchimp, and SMS services​ .

Pricing

• Basic Convert Plan: $12/month, includes up to 10,000 monthly page views and limited pop-up features.
• Convert Plan: Starts at $24/month for unlimited page views and access to all pop-up types and advanced targeting.
• Starter Plan: $30/month for up to 1,500 email contacts, with full access to email marketing and automation.
• Growth Plan: $45/month for up to 2,000 email contacts and 75 SMS contacts, including advanced SMS targeting and automation​

Alternatives

For alternatives to Privy, OptiMonk is a great option for creating personalized, conversion-boosting pop-ups based on user behavior, perfect for optimizing lead generation and reducing cart abandonment.

10. ReConvert Upsell & Cross Sell – Best Upselling App

ReConvert helps merchants boost revenue by enhancing the post-purchase experience. It transforms thank-you pages with personalized upsells, cross-sells, and advanced funnels to increase average order value (AOV). With a drag-and-drop interface, creating customized thank-you pages is effortless, making it easy to optimize for additional purchases right after the checkout process.

Features

• Customized Thank-You Pages: Personalize post-purchase experiences with upsells, cross-sells, and surveys.
• One-Click Upsells: Offer additional products after the initial purchase with just one click.
• Birthday Collector: Capture customer birthdays to trigger future marketing campaigns.
• Analytics Dashboard: Monitor performance with insights into conversion rates and upsell effectiveness.

Pricing

• Free Plan: Available for development stores and includes key features like post-purchase funnels and thank-you page customization.
• Upsell Basic: $4.99/month for up to 49 orders or $49 generated, includes upsells, product recommendations, and bundles.
• Upsell Premium: $7.99/month for up to 99 orders or $99 generated, offering advanced analytics and segmentation.
• Upsell Premium Pro: $19.99/month for up to 199 orders or $199 generated, with all features unlocked

11. Tidio Live Chat – Best Customer Support App

Tidio provides live chat and AI-powered chatbots to improve customer service, engagement, and sales for Shopify stores. It integrates with popular platforms like Messenger and email, helping you manage all customer communication from one place. Whether it’s real-time live chat or automated responses, Tidio ensures you’re available for your customers whenever they need help.

Features

• Live Chat: Engage visitors in real-time to solve problems or provide support, increasing customer satisfaction.
• Chatbots: Automatically handle common questions, cart recovery, and FAQs with AI-powered chatbots.
• Multi-Channel Integration: Connect with Messenger, email, and more to streamline your customer support.
• Visitor Tracking: See who is visiting your site, enabling proactive customer engagement.

Pricing

• Free Plan: Includes basic live chat, chatbot features, and up to 50 chat interactions per month.
• Customer Service Plan: Starts at $29/month for up to 100 conversations, including additional features like analytics and a live visitor list.
• Flows Plan: Starts at $29/month with automation analytics and chatbot templates.
• Lyro AI Chatbot Plan: Starts at $39/month for advanced AI features.

12. PushOwl – Best Push Notification App

PushOwl is your go-to tool for staying connected with customers through web push notifications, even after they’ve left your site. Whether it’s recovering abandoned carts, alerting them about price drops, or sending shipping updates, PushOwl makes sure your messages reach the right people at the right time. Its user-friendly interface and automation features help streamline communication, improving both engagement and sales.

Features

• Automated Notifications: Set it and forget it—automate cart recovery, price-drop alerts, and more.
• Segmentation: Target specific customer segments based on their behavior for more personalized notifications.
• Rich Media: Enhance your push notifications with images, making them more eye-catching and effective.
• Analytics: Track engagement and conversions with in-depth analytics to measure how well your campaigns are performing.

Pricing

• Free Plan: Includes essential features like push notifications for up to 500 subscribers and email marketing capabilities.
• Plus Bundle: Starts at $19/month, including advanced features like abandoned cart recovery, up to 30,000 push notifications, and subscriber segmentation.
• Power Bundle: Costs $79/month and offers unlimited notifications, custom automation, and dedicated account management.

Conclusion

Well, that’s a wrap! We’ve just breezed through some of the best marketing apps for Shopify out there, each designed to help your store thrive. With so many fish in the sea it’s truly easy to feel overwhelmed. That’s why we tried to simplify your life by handpicking the absolute best. From mastering SEO and building unforgettable email campaigns to automating your upsells and boosting customer loyalty, these tools are here to take the heavy lifting off your plate. Plus, they don’t just save time—they help you build smarter, more efficient marketing strategies that can seriously boost your bottom line.

But here’s the kicker: no one app fits all. It’s all about what you need for your store. The best part? Most of these apps let you take them for a spin before you commit. So, experiment, have fun with it, and find the mix that works best for you.

“I don’t think you understand, I’m obsessed!” – Your marketing team after getting to use the best marketing apps for shopify.