Bio
Astghik is a writer, copywriter, and former diplomat who thrives on storytelling and strategy. Words are her craft—whether she's shaping a brand’s voice, crafting ad copy that converts, or writing scripts that leave a lasting impact.
With a background in political science, psychology and branding, she understands what makes people connect, trust, and take action. She has written bestselling books in Armenia, built brands through words, and helped businesses tell their stories in a way that truly resonates.
But beyond marketing, writing is how she makes sense of the world. It’s my way of capturing emotions, ideas, and moments that matter. Whether she's working on a crowdfunding campaign, a social media strategy, or an emotionally charged story, she brings emotions to every word.
Astghik's Latest Articles