How to create a Pet Supplies Blog: Sharing TCF’s Insights

It’s no secret that pet owners are obsessed with the well-being of their furry companions. They constantly seek information and guidance on how to give them the best care.

Having a pet supplies blog can help you serve as a valuable resource for pet owners, and give them tips, insights, and product recommendations.

If you’ve decided to launch your own pet supplies blog, you’ve come to the right place. Based on our extensive expertise in pet blogs, we’ve put together the ultimate list of pet blogging tips to guide you through the process.

In this blog, we’ll tell you the key steps and strategies you need to implement on your journey of launching a successful pet supplies blog. From unique images and tone of voice to maintaining article quality and taking care of SEO, we’ll cover it all. Let’s dive right in.

Understanding the needs of your website and audience

Before we dive into TCF’s insights on pet blogging, let’s first help you understand the base you need for it. It is absolutely essential to have a clear picture of your goals and what your target audience needs.

What types of pet owners will you cater to? From dogs and cats to birds and exotic animals, your content will vary based on the pets your readers own.

You can’t run a blog just for the sake of running it. Every piece of content you put out needs to have a specific objective and needs to convey value to your readers.

Start with extensive research. Identify the pain points and interests your niche audience has. This will ensure that your blog covers popular topics and attracts the right audience.

Why a blog is essential for your pet store

If you’re unsure about running a pet blog, let us put your mind at ease. There are tons of benefits you can get from it.

So, to help you start a pet care blog with confidence, we’ll tell you about the main benefits of it.

• It helps with ranking higher on SERPs and increases traffic: Pushing our content on your pet blog helps you rank for keywords on search engines like Google. This SEO tactic can bring in traffic full of pet owners to your website. Higher traffic from relevant audiences can result in more brand awareness, customer trust, and, most importantly, sales.

• It allows you to showcase your expertise and engage with your audience: A pet blog can be the perfect platform where you can establish your position as a thought leader in the community.

• It can become a new revenue stream: Aside from bringing in traffic to your website that can turn into sales, there are other ways you can monetize on your blog. From affiliate marketing to sponsored content, the possibilities are endless.

Pet blog content strategy and planning: where to start

Once you’re ready to start your pet supplies blog, the first step you should take is to plan it all out. What sort of content do you want to push out? What does your audience want to read about?

Let us bring the example of our client PooPail. The brand sells products collecting dog poop from backyards. Considering their niche and audience preferences, we decided to get the blog started with topics on collecting, composting, and disposing of dog poop. 

We wrote about things that pet owners were searching for, including:

• How to make a dog poop
• 11 tips for dog poop clean-up
• How to turn dog poop into fertilizer
• What does yellow dog poop mean
• What does healthy dog poop look like

Later on, we started talking about dog health, exercises for dogs, etc. And so, our pet blog grew cluster by cluster.

After 6 months, PooPail’s website traffic and sales went up and up. Overall, running a blog works for almost all types of ecommerce businesses, and this niche is no exception.

Based on our expertise and experience, here’s a guide on how to get started with your own pet blog.

Gathering insights on the niche and planning the content accordingly

First things first, you need to conduct deep research into your specific pet blog niche to understand your target audience’s interests and preferences better.

During your research, focus on identifying trending topics, FAQs, and emerging trends within the industry. Using this library of insights, you can start building a roadmap and content strategy for your blog posts.

Create a list of top blog titles you’d want to cover. You can use the following pet blog topic templates to make your content more catchy.

• X Tips for New Dog Owners
• Owning a Pet: How to X
• X Ways to Improve Your Pet’s Mood
• X Signs That Your Pet Is Happy

Paying attention to article quality

Pet blogging can be complicated for beginners. The key is to convey actually valuable information through your articles. Make sure that each sentence you write is adding value to your content.

From structure and heading hierarchy to grammar and keyword usage, pay attention to every detail concerning your piece. This way, your readers will want to read what you write instead of simply skimming through.

Interviewing subject-matter experts on topics for them to be trustworthy

If you’re not a subject-matter expert in your niche industry, interviewing experts can give you a gateway to a massive library of information. Additionally, if your content is based on the word of a professional, your audience will develop a deeper trust in your articles.

In the case of PooPail, we usually interview and consult with subject-matter experts to ensure that we only give reliable info to our readers. Whenever we have any questions, we rely on them for guidance. This way, every piece we publish is backed by an expert’s opinion.

Some PooPail users are also subject-matter experts, and they actively leave feedback on our content. Oftentimes, we also include their insights in our content. This helps power up the value that we push through our pet blog.

Creating compelling visuals and charts with stats

Blogging is not only about words. Visual content plays a huge role in maintaining your audience’s attention and giving them even more value.

Supplement your blogs with compelling visuals like infographics, charts, and graphs, and you’ll end up with a more engaging, reader-friendly piece.

Aside from visual content, you should also include supporting statistics throughout your content. Not only will it make your content more engaging, but it will enhance its credibility as well.

Having a single and unique copy style

Writing in a consistent tone of voice is key to running a successful pet supplies blog. It will help you establish your brand identity, as well as stand out in this competitive sphere.

Start by defining your blog’s tone and personality, and make sure you keep it consistent across every piece of content you publish. Think of your brand as a person and identify 5 keywords that describe it. From friendly and playful to authoritative and casual, these descriptions can guide your content from A to Z.

In the case of PooPail’s pet blog content strategy, we decided to call all the dogs Fido. This adds uniqueness and memorability to the content. We also decided to use a funny, conversational, and sometimes professional tone of writing.

For pieces where we give advice on dog health, we opt for a more professional and authoritative tone. On the other hand, when writing about collecting dog poop, we present the content in a funny way to engage our users.

Having unique images created for the blog

Just like you should spice up your tone of writing, you should also do the same with the images you use throughout your blogs. For example, we mix the facial expressions of doggos with thought bubbles of funny things dogs would say if they could talk. This makes PooPail’s blog way more unique.

The photos you use in your pet care blogs should always be of high quality. Avoid using stock pictures to steer clear of coming off as a scam. Instead, use custom-designed images that align with your brand’s aesthetic.

Follow SEO best practices

Optimizing for search engines doesn’t only mean including popular keywords in your content. Think about it from the perspective of a potential shopper. Would they ask a question or simply search the term?

Including FAQs in your content is a very popular best practice for pet shop SEO. If you don’t know what questions to answer, simply go on Google, search up your keywords, and get inspired by the “People Also Ask” section.

Here’s another must-have for your pet blog content – include your products and add CTAs to make an order. This can boost your sales and give you the best chance of converting a customer from your pet blog.

Pro tip: Shopify has a widget that allows readers to add products to their cart directly from the blog! 

Lastly, you should consider adding catchy banners throughout your blog content. Whether you add product placement visuals or photos of pets enjoying your products, this trick can help you stand out among the competition. Here are some ideas to consider:

• • CTA banners – telling people to order your products. Sometimes, people need that extra push.
  • Promotional banners with discounts or deals you are currently running.

• Newsletter signup banners to give people the opportunity to stay up-to-date with your content.

• Banners with tips about pet health and wellness. This can add tons of extra value to your content.

Frequency of posting

The last piece of insight we want to leave you with is to stay consistent in your publishing. Establish a calendar of posting and stick to it. However, don’t post just for the sake of posting. Instead, make sure that all your content is valuable and follows the current trends of the industry.

Whether you choose to publish new content every day, every week, or just once a month, you should always prioritize quality over quantity.

The ideal number of monthly posts will depend on your niche. For PooPail, we post 1 blog/month and it works well for our audience.

When starting off, you can put more emphasis on the number of posts you make per week. 1-2 blogs/week can get you started on the right foot. Later on, you can decrease or increase this number depending on the amount of effort you are able to put into it.

Pay attention to what your competitors are doing and try it out. Not everything your competitors do will work for you, but it’s worth a try.

Conclusion

Launching a pet supplies blog can be very rewarding. From traffic to sales, the benefits are endless. Since starting your first pet blog can be complex, we put together a small tutorial on how to strategize and plan your content.

Drawing on our expertise at TCF, we outlined the most valuable insights on how to grow your online presence, how often to publish, and what topics to cover.

Do your research, come up with titles, find the right keywords, and simply get started. Consistency will pay off. We hope our insights help guide you toward a successful content strategy. Happy pet blogging!