Rumpl's Secret to Running a Successful Crowdfunding Startup
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Rumpl’s Secret to Running a Successful Crowdfunding Startup

04.03.2016

Rumpl Successful Crowdfunding startup

The nights are long, the days are cold, everything is covered in ice, and the festive season is in full swing. In other words, it’s the perfect time to launch a super soft, uber-warm, cozy fleece blanket. Never one to miss an opportunity, active homeware brand Rumpl has done just that (and become one of our favorite crowdfunding startups in the process).

This team is old hat at the crowdfunding thing. Co-founders Wylie Robinson and Nick Polinko launched the first Rumpl blanket (outdoorsy and useful but nowhere near as snuggly) on Kickstarter two years ago. They succeeded in building an active community, launching the Rumpl brand, and paving the way for their next campaign.

Rumpl Crowdfunding startup

We recently caught up with Wylie to see what it takes to run a super successful crowdfunding startup. “We’ve come a long way since the campaign that launched Rumpl nearly two years ago.” Wylie explains, “I quit my day job and now work for myself full time, and Rumple is an established brand — our first product, the Puffy Blanket, was so popular that our customers have taken it to ends of the Earth and back. It made sense for us to turn to Kickstarter once again to release our new product, the Super Fleece. This is our community, and we love the feedback and support.”

Rumpl Crowdfunding startup

The Kickstarter community is certainly Rumpl fans; these guys smashed their modest $15,000 target on the first day of launch. They’ve still got 26 days to go on this newest campaign, and so far has raised over $274,000. “It’s all down to being elusive. We have a huge social media following, which we used to our advantage. We started a countdown two weeks before launch; we just didn’t tell anybody what we were counting down to!” He smiles. “Nobody knew it was a Kickstarter event. On the last day of the campaign, we revealed the Kickstarter launch and link; we drove $80K in pledges on our first day.”

Rumpl Crowdfunding startup

Oh, the power of social media. Many of our campaigners leverage it to good effect, but we love Rumpl’s elusive approach. So do they have any tips and tricks for other budding startups? “Always ensure your supply chain is locked down before you launch your campaign,” He stresses. “Figuring out our supply chain after the launch of our first campaign was costly and time-consuming. Make sure that’s all organized before you start.”

Rumpl Crowdfunding startup

With nearly a month left on their current campaign and more orders than they know what to do, it seems premature to ask whether we’ll see any more Rumpl blankets on Kickstarter soon. Obviously, we asked anyway (because we’re nosey, and it’s cold outside). “Who knows?” Wylie smiles coyly, reminding us that startups have a lot to teach us when it comes to crowdfunding.

Narek V.

CEO and Founder of The Crowdfounding Formula.Crowdfunding expert & advocate. Author of “57 secrets of crowdfunding”. The Campaign manager of 100+ successful crowdfunding campaigns. Get acquanted with Narek in Forbes, The Gadget Flow.

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